Recent Posts

Driving Your Crowdfunding Campaign's Success With Social Media Influencers

RoyMorejon
By its very definition, crowdfunding relies on a large group of people to fund a project. But when you’re starting a new project, how do you find your “crowd”?
Driving Your Crowdfunding Campaign's Success With Social Media Influencers

The Problem with Social Media, or, Why I Don't Seek to Be an Influencer

KenMueller
Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work.
The Problem with Social Media, or, Why I Don't Seek to Be an Influencer

A Guide to Free and Easy Influencer Research Tools

markwschaefer
A few months ago I was at huge tech industry conference. A sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. There were a few people who I recognized but quite a few who I didn’t. I asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.
A Guide to Free and Easy Influencer Research Tools

Social Media Influencers: Find, Engage and Grow Your Business

Warren Knight
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
Social Media Influencers: Find, Engage and Grow Your Business

Snapshot of Top Instagram Influencers [INFOGRAPHIC]

Irfan Ahmad
With more than 150 million monthly active users and 55 million photos shared every day, Instagram is one of the fastest growing social media outlets today. This social app is not just for hipsters though: among huge active Instagram users, a new crop of influencers is emerging.
Snapshot of Top Instagram Influencers [INFOGRAPHIC]

Abandoned Communities and Groups Provide Opportunities

SocialBizGuy
So, here is the "opportunity." Walk into the ghost town and take your place of residence or even the place of Mayor. In most cases, all you need to do is start a conversation and you'll become even more influential than the group or community manager. At the end of the day, the community manager is not the person who initially opened the group, but it is the person with the most influence.
Abandoned Communities and Groups Provide Opportunities

Leveraging Internal and External Social Influence [Infographic]

mlewis1
With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates.
Leveraging Internal and External Social Influence [Infographic]

Stop Talking to Everyone – Spend Valuable Social Media Time on Influencers

bradbogus
When brands first start to market themselves with Social Media, they falsely believe that “likes,” “follows” and “impressions” are great indicators of success. Although that can be useful data, it’s only as useful as it is to say “one million people drive by this billboard every day.” It’s not indicative of success, just views.

Why influencers matter for customer retention

dirkshaw