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November 10, 2015
How do you reach an audience that has crazy spending power but goes out of its way to block your ads? Two words: Influential marketing.
September 18, 2015
I don’t know about you, but my most successful marketing strategies have been creative, slightly outside the norm and inspired by some really cool marketers. So, since marketing can drain the energy levels with a neediness for constant creativity, I have found a few ways to make sure my marketing always has that “spark,” even when I’m not feeling especially sparkly or creative.
September 14, 2015
Success in social media marketing comes from consistency and understanding your audience . Consistency is the easy part here, just stay focused on your campaigns and keep working hard. But how do you understand your audience, and more importantly, how do you make a lasting impression on them
September 04, 2015
If you’re like most marketers, you’ve talked (and tried) to go big and recruit celebrities to advocate for your cause or product. While it’s true that the right celebrity can massively raise your campaign’s visibility, if they don’t already know you AND have shown past interest, you could waste valuable marketing resources with nothing to show for by going after the wrong influencers. The key is to identify the right types of influencers, who already know you and have substantial social reach on relevant topics.
August 28, 2015
Unlike what most people would have you think, becoming an influencer online doesn’t have to be rocket science, nor should you have to wait for years to become one. And the good news is, you don’t have to spend hundreds of thousands of dollars either. With the right marketing strategies, persistence, and a little bit of luck, you''ll be on your way to being an influencer in your own industry.
August 11, 2015
Take a deep breath if you’re not good at schmoozing in live social settings (I’m not a huge fan myself). You can learn how to compel influencers without any face-to-face interaction. It’s an introvert’s dream! Follow these tips to start making more powerful business connections.
tips influencers
July 21, 2015
The rise of the huge YouTube celebrity in the past few years is usually discussed in the context of youth marketing, and basically how the kids are these days with their YouTubing and such and such tend to care more about their little videos than traditional marketing efforts like celebrity endorsements. Well, now that grumpy-old-man logic can be applied to adults as well.
youtube celeb
June 08, 2015
Influence marketing is a variation of celebrity endorsement. How do you choose the right people to work with?
influencer partner
December 14, 2014
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in.
November 09, 2014
By its very definition, crowdfunding relies on a large group of people to fund a project. But when you’re starting a new project, how do you find your “crowd”?