Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Unlike what most people would have you think, becoming an influencer online doesn’t have to be rocket science, nor should you have to wait for years to become one. And the good news is, you don’t have to spend hundreds of thousands of dollars either. With the right marketing strategies, persistence, and a little bit of luck, you''ll be on your way to being an influencer in your own industry.
Take a deep breath if you’re not good at schmoozing in live social settings (I’m not a huge fan myself). You can learn how to compel influencers without any face-to-face interaction. It’s an introvert’s dream! Follow these tips to start making more powerful business connections.
The rise of the huge YouTube celebrity in the past few years is usually discussed in the context of youth marketing, and basically how the kids are these days with their YouTubing and such and such tend to care more about their little videos than traditional marketing efforts like celebrity endorsements. Well, now that grumpy-old-man logic can be applied to adults as well.
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in.
Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work.
A few months ago I was at huge tech industry conference. A sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. There were a few people who I recognized but quite a few who I didn’t. I asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
With more than 150 million monthly active users and 55 million photos shared every day, Instagram is one of the fastest growing social media outlets today. This social app is not just for hipsters though: among huge active Instagram users, a new crop of influencers is emerging.