You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in.
Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work.
A few months ago I was at huge tech industry conference. A sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. There were a few people who I recognized but quite a few who I didn’t. I asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
With more than 150 million monthly active users and 55 million photos shared every day, Instagram is one of the fastest growing social media outlets today. This social app is not just for hipsters though: among huge active Instagram users, a new crop of influencers is emerging.
So, here is the "opportunity." Walk into the ghost town and take your place of residence or even the place of Mayor. In most cases, all you need to do is start a conversation and you'll become even more influential than the group or community manager. At the end of the day, the community manager is not the person who initially opened the group, but it is the person with the most influence.
With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates.
When brands first start to market themselves with Social Media, they falsely believe that “likes,” “follows” and “impressions” are great indicators of success. Although that can be useful data, it’s only as useful as it is to say “one million people drive by this billboard every day.” It’s not indicative of success, just views.
I had a lot of fun conducting this CMO 2.0 Influencer Conversation with John Hagel, the Co-Chair of the Center For the Edge at Deloitte, and one of my all time favorite business thinkers . John started off by explaining the meaning behind the name of the center which he co-leads with John Seely...