You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

influencer

July 21, 2015
The rise of the huge YouTube celebrity in the past few years is usually discussed in the context of youth marketing, and basically how the kids are these days with their YouTubing and such and such tend to care more about their little videos than traditional marketing efforts like celebrity endorsements. Well, now that grumpy-old-man logic can be applied to adults as well.
youtube celeb
June 08, 2015
Influence marketing is a variation of celebrity endorsement. How do you choose the right people to work with?
influencer partner
December 14, 2014
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in.
November 09, 2014
By its very definition, crowdfunding relies on a large group of people to fund a project. But when you’re starting a new project, how do you find your “crowd”?
November 08, 2014
Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work.
August 12, 2014
A few months ago I was at huge tech industry conference. A sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. There were a few people who I recognized but quite a few who I didn’t. I asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.
July 15, 2014
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
November 09, 2013
With more than 150 million monthly active users and 55 million photos shared every day, Instagram is one of the fastest growing social media outlets today. This social app is not just for hipsters though: among huge active Instagram users, a new crop of influencers is emerging.
May 07, 2013
So, here is the "opportunity." Walk into the ghost town and take your place of residence or even the place of Mayor. In most cases, all you need to do is start a conversation and you'll become even more influential than the group or community manager. At the end of the day, the community manager is not the person who initially opened the group, but it is the person with the most influence.
May 10, 2012
With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates.

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