influencer

November 04, 2016
Here at Social Media Today we are committed to bringing our readers fresh ideas from the greatest minds in Social Media. The Ask SMT series brings our influencers together to explore the questions that are on the minds of our readers. Question: What network do you think has the most untapped...
October 31, 2016
At the recent Advertising Week conference, a panel discussed the importance of authenticity in influencer marketing programs. Here are their key lessons.
August 23, 2016
To ensure your influencer marketing campaigns are effective, you need to ensure you're tracking the right metrics.
How to Track the Results of your Influencer Marketing Efforts (and Why You Should) | Social Media Today
July 07, 2016
While influencer marketing is becoming increasingly popular, it does come with a level of risk. Here are some tips on how to choose the right influencers to deliver your marketing message.
May 05, 2016
There are several strategic nuances to the process of influencer marketing. The folks at Simplilearn have created a comprehensive infographic which lays out the entire process.
Influencer Marketing: A Primer [Infographic] | Social Media Today
January 28, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing . This webinar featured Eric T. Tung, Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert, CEO of Sports Media Challenge and Eric Berkowitz, SVP of Global Services at Tracx . This webinar was sponsored by Tracx . We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
January 27, 2016
Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram , blogs, Snapchat , Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase ( YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram , blogs, Snapchat , Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase . With many brands and advertisers struggling to capture substantial ad viewability due to the rise of ad blocking, many are looking to top social media influencers as the new publishers of tomorrow. Many brands are now dedicating a significant portion of their marketing budget directly for influencer marketing.
January 05, 2016
A lot of what it takes to be smart when it comes to marketing is realizing the obvious, and acting on it. So it goes with a new article by Kyle Wong in Forbes, "The Explosive Growth Of Influencer Marketing And What It Means For You," which explores influencer marketing and its growing importance.
November 10, 2015
How do you reach an audience that has crazy spending power but goes out of its way to block your ads? Two words: Influential marketing.
September 18, 2015
I don’t know about you, but my most successful marketing strategies have been creative, slightly outside the norm and inspired by some really cool marketers. So, since marketing can drain the energy levels with a neediness for constant creativity, I have found a few ways to make sure my marketing always has that “spark,” even when I’m not feeling especially sparkly or creative.

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