Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.
Whether B2B or B2C, buyers don’t care about you or your product. They care about their problem. The more information you can share to help them define the problem and resolve it, the more likely it is that they'll find and support you.
We live in a world where two way communication is always possible - social media not only gives us the power to speak to an audience, but to listen to them as well. As marketers, this is something that we could be better at... listening. We worry so much about getting our content in front of the...
In our rapidly evolving business world, it' s become increasingly difficult for startups to differentiate themselves from the competition. One way to do this is to utilize influencer marketing - in this post, Brett Relander outlines how to go about doing just that.
While micro-influencers can be a great tool for your brand, you’ll need to connect with the right one or you’ll be wasting your money. Here are a few ways you can find and connect with a worthwhile promoter for your brand.
Take a deep breath if you’re not good at schmoozing in live social settings (I’m not a huge fan myself). You can learn how to compel influencers without any face-to-face interaction. It’s an introvert’s dream! Follow these tips to start making more powerful business connections.
Bu zz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings - generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype mac hine. In this sense, social media is the perfect vehicle for such amplification – social is, after all, the greatest word-of mouth engine we’ve ever had access to.
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.