To get a better handle on the opportunities of influencer marketing, Tapfluence recently commissioned Altimeter to conduct a study of more than 1,700 influencers and 100 marketers to get their insights into the current state of influence .
Conjuring up an army of bloggers and online personalities that want to fill the web with content about your brand for little or no compensation sounds like a great idea, but exactly how, you may ask, do we go about that?
Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.