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influencer engagement

July 14, 2016
The new wave of online influencers are not celebrities, but people, like you and I. And that's great news for smaller brands trying to get the word out.
5 Reasons Successful Brands Use Influencers in Marketing
June 23, 2016
It’s not how big your following is, it’s how effectively you're able engage your audience that makes the biggest difference to your bottom line .
reach vs engagement
June 01, 2016
When it comes to influencer marketing, it's important to consider more than just how many followers they have. In this post, contributor Sam Wright explains why.
May 18, 2016
Conjuring up an army of bloggers and online personalities that want to fill the web with content about your brand for little or no compensation sounds like a great idea, but exactly how, you may ask, do we go about that?
How to Develop Your Influencer Network | Social Media Today
April 28, 2016
Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.
How to Build an Army of Influencers | Social Media Today
April 22, 2016
This post highlights how to use so cial media analytics to quickly f ind hidden influencer s who are ready and waiting to help you drive sales and brand awarene ss
A Simple, 3 Step Process for Finding the Perfect Influencer Using Social Data | Social Media Today
March 16, 2016
Whether B2B or B2C, buyers don’t care about you or your product. They care about their problem. The more information you can share to help them define the problem and resolve it, the more likely it is that they'll find and support you.
Want More Earned Media? Start with Generosity | Social Media Today
February 13, 2016
Influencer marketing can bring a load of benefits like backlinks, relationships and business opportunities. This infographic lays out some of the key foundational points of the process.
How To Do Influencer Marketing In The Digital Age [Infographic] | Social Media Today
December 11, 2015
We live in a world where two way communication is always possible - social media not only gives us the power to speak to an audience, but to listen to them as well. As marketers, this is something that we could be better at... listening. We worry so much about getting our content in front of the...
8 Tips on Running Influencer Campaigns - From Influencers Themselves | Social Media Today
September 29, 2015
In our rapidly evolving business world, it' s become increasingly difficult for startups to differentiate themselves from the competition. One way to do this is to utilize influencer marketing - in this post, Brett Relander outlines how to go about doing just that.
A Step-by-Step Guide to Working with Influencers to Promote Your Startup | Social Media Today