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influencer engagement

December 11, 2015
We live in a world where two way communication is always possible - social media not only gives us the power to speak to an audience, but to listen to them as well. As marketers, this is something that we could be better at... listening. We worry so much about getting our content in front of the...
8 Tips on Running Influencer Campaigns - From Influencers Themselves | Social Media Today
September 29, 2015
In our rapidly evolving business world, it' s become increasingly difficult for startups to differentiate themselves from the competition. One way to do this is to utilize influencer marketing - in this post, Brett Relander outlines how to go about doing just that.
A Step-by-Step Guide to Working with Influencers to Promote Your Startup | Social Media Today
August 13, 2015
While micro-influencers can be a great tool for your brand, you’ll need to connect with the right one or you’ll be wasting your money. Here are a few ways you can find and connect with a worthwhile promoter for your brand.
micro influencer
August 11, 2015
Take a deep breath if you’re not good at schmoozing in live social settings (I’m not a huge fan myself). You can learn how to compel influencers without any face-to-face interaction. It’s an introvert’s dream! Follow these tips to start making more powerful business connections.
tips influencers
July 25, 2015
​ Bu zz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings - generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype mac hine. In this sense, social media is the perfect vehicle for such amplification – social is, after all, the greatest word-of mouth engine we’ve ever had access to.
How Hollywood is Utilizing the Power of Social Media Influencers | Social Media Today
July 15, 2014
For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.
June 13, 2012
Pierre- Loïc Assayag, co-founder and chief disrupter of Traacker, discusses how brands can incorporate influencer engagement to improve their marketing strategy.
October 19, 2011
When brands first start to market themselves with Social Media, they falsely believe that “likes,” “follows” and “impressions” are great indicators of success. Although that can be useful data, it’s only as useful as it is to say “one million people drive by this billboard every day.” It’s not indicative of success, just views.
February 01, 2010
Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social media. Simple example is identifying the top 50...