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influencer engagement

April 29, 2017
In a new Social Zoom Factor podcast, Pam Moore looks at some common influencer marketing missteps, and how to avoid them.
10 Influencer Marketing Mistakes Brands Make (and How to Fix Them) [Podcast] | Social Media Today
April 11, 2017
Influencer marketing is on the rise - but how can you implement your own influencer strategy? Here's a simple, seven-step approach.
Using social media for influencer marketing
April 03, 2017
Micro-influencers are not as big (or expensive) as major celebrities, but can be just as effective for your business.
Social Media Micro-Influencers: What They Are and Where to Find Them | Social Media Today
March 23, 2017
Looking to learn more about influencers and how they work? Here's an overview from contributor Tom Ward.
Everything You Always Wanted To Know About Influencers (But Were Afraid To Ask) | Social Media Today
March 02, 2017
Here are four simple steps to make influencer marketing work for your business.
If You Think You Don’t Need Brand Influencers, Think Again | Social Media Today
January 26, 2017
This infographic outlines 10 steps that brands need to follow in order to successfully start an influencer marketing campaign.
The Official Roadmap for Influencer Marketing [Infographic] | Social Media Today
December 05, 2016
Influencer marketing can be effective, but choosing the right influencers for your goals is key.
How Different Social Media Influencers Equal Different Influence Results | Social Media Today
November 23, 2016
Surfwear brand Roxy recently implemented an effective influencer marketing strategy - here are some key lessons from their success.
September 14, 2016
While having celebrities post about your brand has major benefits, smaller influencers can be more cost effective.
3 Ways Influential Customers are More Valuable than Paid Celebrities | Social Media Today
September 09, 2016
In this post, contributor Bryan Kramer offers some tips on how to locate and connect with influencers.
Getting and Creating Influencer Generated Content | Social Media Today