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A Simple Way to Use LinkedIn Search to Connect with Potential Clients
8 Key Tips to Improve Your Instagram Marketing Efforts
Facebook Releases New Updates for Trending News, Trialing In-Feed News Units
Facebook Expands Access to Personal Fundraisers, Adds New Fundraising Categories
Instagram Adds Search Options for Stories, by Hashtag and Location
Facebook Adds New Features to Facebook Live, Including In-Stream Chat and Live Guests
Pinterest Introduces New Ways to Discover Food and Recipe-Related Pins
9 Ways to Use Automation to Optimize Your Facebook Ads [Infographic]
3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns
Google’s Launched a New Data Visualization Tool, With GIFs as a Presentation Option
How to Improve Visibility and SEO [Infographic]
How Pinterest Ads Are Changing The Game
Where Can You Find High-Quality Images for Social Media?
3 Top Social Listening Tools You Should Use
Are Keywords Still Important in 2017?
5 Simple Marketing Mistakes Local Businesses Make + Easy Fixes
Set It But Don't Forget It: How to Maximize Email Marketing Automation
How Influencer Marketing is Evolving (and How You Can Tap Into the Latest Trends)
TECHNOLOGY & DATA
The Top U.S. Media Publishers on Social Media - April 2017
Google Unveils Next Generation Products at Google I/O Event
4 Tools for Garnering More Social Media Engagement
How to Convert Your Website from HTTP to HTTPS - a Step-by-Step Guide
Why Virtual Reality will Never be the Future of Marketing and Advertising
Google Develops Machine Learning System to Recognize Business Names from Street View Images
The Top U.S. Media Publishers on Social Media - March 2017
Google Announces Updates for Google Analytics, Google Home and an Ad Blocker for Chrome
Why Every Website Owner Should Care About (and Convert to) HTTPS
Tech and Innovation
Facebook Releases New Report on Beauty Industry Trends and the Evolution of Social Discovery
4 Things You Need from Your Buyer Before You Can Sell to Them [Podcast]
Instagram Adds Links in DMs, New Image Sharing Options and New Objectives for Stories Ads
Facebook Releases New Data on UK Facebook Usage Trends in Summer [Infographic]
5 Ways CEOs Can Heat Up Their Summer Social Media Strategy
Pinterest Introduces Autoplay Video Ads, New Opportunities for Video Ad Exposure
Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content
Snapchat Adds Collaborative Stories, Which Could Help Boost Exposure Through the App
Twitter's Rolling Out New Ads Which Promote Engagement via DMs and Bots
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10 Influencer Marketing Mistakes Brands Make (and How to Fix Them) [Podcast]
April 29, 2017
In a new Social Zoom Factor podcast, Pam Moore looks at some common influencer marketing missteps, and how to avoid them.
A 7 Step Guide to Leveraging Social Media for Influencer Marketing
April 11, 2017
Influencer marketing is on the rise - but how can you implement your own influencer strategy? Here's a simple, seven-step approach.
Social Media Micro-Influencers: What Are They and Where do you Find Them?
April 03, 2017
Micro-influencers are not as big (or expensive) as major celebrities, but can be just as effective for your business.
Everything You Wanted To Know About Influencers (But Were Afraid To Ask)
March 23, 2017
Looking to learn more about influencers and how they work? Here's an overview from contributor Tom Ward.
4 Simple Steps to Make Influencer Marketing Work for Your Business
March 02, 2017
Here are four simple steps to make influencer marketing work for your business.
The Official Roadmap for Influencer Marketing [Infographic]
January 26, 2017
This infographic outlines 10 steps that brands need to follow in order to successfully start an influencer marketing campaign.
How Different Social Media Influencers Equal Different Influence Results
December 05, 2016
Influencer marketing can be effective, but choosing the right influencers for your goals is key.
4 Key Influencer Marketing Lessons from Roxy
November 23, 2016
Surfwear brand Roxy recently implemented an effective influencer marketing strategy - here are some key lessons from their success.
3 Ways Influential Customers Can be More Valuable than Paid Celebrities
September 14, 2016
While having celebrities post about your brand has major benefits, smaller influencers can be more cost effective.
Getting and Creating Influencer Generated Content
September 09, 2016
In this post, contributor Bryan Kramer offers some tips on how to locate and connect with influencers.