While many brands have begun to dabble in influencer marketing with sponsored blog and photo posts, the real key to long-term influencer success lies in brands’ abilities to align with video content creators.
Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.
Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what’s with all the attention influencer marketing is getting now?
Marketers remain nervous about the possible impacts of Instagram's coming algorithm-defined feed, but one way to safeguard against reach reductions could be to work with influencers - here's four tips on maximizing your Instagram influencer campaigns.
Whether B2B or B2C, buyers don’t care about you or your product. They care about their problem. The more information you can share to help them define the problem and resolve it, the more likely it is that they'll find and support you.
This infographic examines why cute marketing on Instagram is effective, why animals resonate with a diverse audience, while also providing some key lessons that you can take from the grassroots animal celebrity accounts that have cropped up over the last two years.
Influencer marketing is no longer a trend: it’s a reality. Everyone in the marketing world is talking about it, from Buzzfeed to Bloomberg - but what is the actual objective we're seeking through influencer campaigns?