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Does Facebook’s Preferred Audience Tool Increase Reach and Engagement?
Internationally Known: Line and WeChat Making Moves
New Report Looks at Optimal Hashtag Use on Twitter, Instagram and Facebook
LinkedIn Unveils Improved Endorsements System, Continues to Refine Data Accuracy
15 Random Things NOT to Do on Social Media
Instagram Adds Stories to Explore Tab, Making it Easier to Discover Stories Content
Facebook's 'Messenger Day' - How it Works and What it Means for the Platform
Facebook's Bigger Video View Issue - Three Second View Counts
Tracking the 2016 US Presidential Election with Social Media
5 Steps to Creating a Great Brand Identity (and Why That's Important)
4 Reasons Why Content Curation Should Never be the Star of a Marketing Strategy
4 Tips to Hone Your Content Editing Skills on the Job
4 Easy Steps to Get Started With Online Reputation Management [Infographic]
Reddit: The Sleeping Dragon of Social
With Twitterfeed Closing, Consider Buffer and Dlvr.it as Worthy Alternatives
6 Spookily Effective Halloween Social Media Campaign Tricks
How to Personalize Your Content Like Amazon Does with its Recommendations
7 Tips for a Perfect Business Logo [Infographic]
TECHNOLOGY & DATA
How Clinton is Turning the Social Media Tide Against Trump
The Best Performing Brands on Twitter Last Week
Google's Latest Product Announcements – from a Social Media Perspective
How to Effectively Evaluate and Integrate New Marketing Tools
The IoT Gets Social: How Our Connected Lives Will Change Social Media
Google Penguin 4.0 – It’s Here, It’s Real-Time, and You Need to Respect it
The Top Brands on Facebook Last Week
The 100 Best Web Design Tools Ever [Infographic]
Google’s Keyword Planner is Changing - and Not Necessarily for the Better
Tech and Innovation
Here’s Why You Should Care About Live-Streaming (and Why TV Networks Should be Concerned)
Twitter Releases Data on Conversation Spikes and Sentiment in the Lead-Up to Christmas
7 Ways to Encourage Customer Loyalty with Social Media
Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts [Podcast]
Facebook's Bringing 360 Photos and Videos to Instant Articles
How McDonald’s Integrates Employees into its Marketing [Podcast]
Major Publishers Doubling Down on SEO to Replace Lost Facebook Referral Traffic
5 Ways to Solve the Social Media Engagement Problem
Facebook Adds New Tools to Amplify Word-of-Mouth Recommendations, Boost Response
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So, You Want to Become a FoodSTAGRAM Influencer?
October 05, 2016
We live in a time when “instagrammability” is built into a restaurant’s framework.
LinkedIn: The Dark Horse of Influencer Marketing?
September 19, 2016
Why arent influencers making more use of LinkedIn? Contributor Kirsty Sharman examines in this post.
Why Your Brand Needs a Micro Influencer Strategy (and How To Create One)
September 15, 2016
With social media enabling greater connection, many brands are turning away from expensive celebrity endorsements to court the influence of “microinfluencers” instead.
3 Ways Influential Customers Can be More Valuable than Paid Celebrities
September 14, 2016
While having celebrities post about your brand has major benefits, smaller influencers can be more cost effective.
Getting and Creating Influencer Generated Content
September 09, 2016
In this post, contributor Bryan Kramer offers some tips on how to locate and connect with influencers.
How to Establish Business Relationships with Bloggers
September 08, 2016
If your business is just getting into working with bloggers, here's some advice for how best to get started.
4 Key Steps in Your Influencer Marketing Strategy
August 29, 2016
Influencer marketing is often harder than people expect - here are four key steps to keep in mind.
Power to the Blogger: Why Consumers and Businesses Can’t Afford to Ignore Them
August 28, 2016
Bloggers can be an extremely valuable source of brand promotion. Here are some tips on how to connect and work with blog stars.
10 of the Most Common Influencer Marketing Questions Answered
August 26, 2016
What is influencer marketing and how can you use it to advantage? Onalytica's Joe Fields offers his thoughts in this post.
11 Awesome Tools for Hassle-Free Influencer Outreach
August 25, 2016
Influencer outreach can get more complicated than you might think. These tools will help you make sense of the process.