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influencer marketing

July 14, 2016
The new wave of online influencers are not celebrities, but people, like you and I. And that's great news for smaller brands trying to get the word out.
5 Reasons Successful Brands Use Influencers in Marketing
July 07, 2016
While influencer marketing is becoming increasingly popular, it does come with a level of risk. Here are some tips on how to choose the right influencers to deliver your marketing message.
June 29, 2016
Influencer marketing is gaining traction, especially among fashion and beauty advertisers. Here's how four fashion and beauty brands have utilized social influencer marketing to great effect.
4 Ways Fashion And Beauty Brands Are Benefitting From Influencer Advertising
June 23, 2016
It’s not how big your following is, it’s how effectively you're able engage your audience that makes the biggest difference to your bottom line .
reach vs engagement
June 23, 2016
If you want a powerful tool to attract new customers, building a social army is the way to go. Here are some recruiting tactics to get you started.
7 Ways to Turn Your Casual Followers Into Loyal Brand Evangelists | Social Media Today
June 13, 2016
How you can make sure that your branding efforts stand out from the constant noise that's present daily in our lives? One way is through the use of influential voices in your target communities - here are a few notes on how to do just that.
How to Get People to Consumer Your Content in a Noisy World | Social Media Today
June 07, 2016
There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is…
Influencer Marketing is a Collaboration Not a Transaction | Social Media Today
June 01, 2016
When it comes to influencer marketing, it's important to consider more than just how many followers they have. In this post, contributor Sam Wright explains why.
June 01, 2016
The "Chewbacca Mom" video, which features a woman wearing a Chewbacca mask, has become a viral sensation. So what can marketers learn from the video's success?
What Brands Can Learn from the "Chewbacca Mom" video | Social Media Today
May 20, 2016
Influencer marketing is growing, and along with that growth will come changes to the marketing landscape to better facilitate and measure influencer campaigns.
5 Predictions for the future of influencer marketing