Conjuring up an army of bloggers and online personalities that want to fill the web with content about your brand for little or no compensation sounds like a great idea, but exactly how, you may ask, do we go about that?
While many brands have begun to dabble in influencer marketing with sponsored blog and photo posts, the real key to long-term influencer success lies in brands’ abilities to align with video content creators.
Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.
Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what’s with all the attention influencer marketing is getting now?