Storytelling Gone Wild: The Key to Creating Viral Content: Click here to register for the free webinar.
Join our expert panelists on February 16th at 12pm ET as we explore how to make sure each piece of content you send out has viral potential.
With so many self-professed “gurus” and “experts” online, separating the wheat from the chaff can feel like an overwhelming process. Use the following strategies to find people in the niche you’re looking for and expand your professional connections. Why? It’s all about who you know online.
Looking for a new way to engage and build audience on Snapchat ? An account takeover could be a great option, using the reach and skills of influential Snapchat users to expose your brand to a wider audience.
We live in a world where two way communication is always possible - social media not only gives us the power to speak to an audience, but to listen to them as well. As marketers, this is something that we could be better at... listening. We worry so much about getting our content in front of the...
Influencer marketing can be highly effective in increasing awareness and driving sales. The key to achieving these results, however, is ensuring that you' re effectively ha ndling your influencer marketing campaigns, an area where many marketers - pa rticularly startups - still struggle. In this post, Brett Relander covers what brands need to know before launching their first influencer campaign.
In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do that cuts through the noise? People’s consumer choices are far more often influenced by word-of-mouth. People listen...
Working in the world of digital is exciting. Fast paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar and every client on the books wants us to leap out and explore these new trends. It's the nature of our industry. Heck, we even have Facebook support groups to prove it!
Influencer m arketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.
Everyone from the biggest brands to newer start-ups just trying to get their names out there are finding bloggers to be a great place for all kinds of advertising from sponsored posts to contests and giveaways.