In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do that cuts through the noise? People’s consumer choices are far more often influenced by word-of-mouth. People listen...
Working in the world of digital is exciting. Fast paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar and every client on the books wants us to leap out and explore these new trends. It's the nature of our industry. Heck, we even have Facebook support groups to prove it!
Influencer m arketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.
Everyone from the biggest brands to newer start-ups just trying to get their names out there are finding bloggers to be a great place for all kinds of advertising from sponsored posts to contests and giveaways.
Compared to traditional forms of marketing, social media offers the ability to create incredibly targeted marketing campaigns while also measuring an array of metrics to determine which methods drive the greatest return on investment (ROI). One of tho se methods is influencer marketing - a long this line , here are five metrics you should be considering to measure the success of your influencer marketing campaigns.
In our rapidly evolving business world, it' s become increasingly difficult for startups to differentiate themselves from the competition. One way to do this is to utilize influencer marketing - in this post, Brett Relander outlines how to go about doing just that.
There’s an old adage that it takes a village to raise a child. For many entrepreneurs, their business is their baby and some situations call for more hands on deck. Social media and marketing doesn’t happen in a vacuum so get out there and develop relationships with social influencers for maximum impact on your brand’s marketing strategies.
It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes , close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.
Influencer marketing is a great way for brands to connect with their target audience and drive engagement and sales, but is influencer marketing only for large companies and brands with unlimited marketing budgets? Hint: it's not, and this post will highlight influencer marketing companies that can fit your budget.
Unlike what most people would have you think, becoming an influencer online doesn’t have to be rocket science, nor should you have to wait for years to become one. And the good news is, you don’t have to spend hundreds of thousands of dollars either. With the right marketing strategies, persistence, and a little bit of luck, you''ll be on your way to being an influencer in your own industry.