Recent Posts

Leaders in Advocate Marketing: Q&A with Michael Brito

Dan Michael Sullivan
Crowdly's third installment of their thought leader interview series with Michael Brito of WCG, a W2O Group company.
Leaders in Advocate Marketing: Q&A with Michael Brito

Who Does Influencer Marketing Best?

JennaSD
Influencer marketing is making ripples among brand managers and social media marketers: influencer campaigns drive 16x more engagement than paid or owned media, according to a recent SocialChorus report. Here are a few recent examples of creative and successful influencer campaigns.
Who Does Influencer Marketing Best?

Influencer Marketing: Stop Looking for the Pied Piper

ginidietrich
We form relationships within a context. As you and I talk about a specific subject such as social media marketing, we begin to build a relationship around that specific topic. If we build a trusted relationship around this subject, you will be likely to consume the content I share on this subject over time.
Influencer Marketing: Stop Looking for the Pied Piper

We Should Stop Saying Influential When We Mean Popular

DouglasKarr
No doubt Snooki is popular. But whether or not she’s influential on these topics is arguable. People may look to Snooki for the latest in shoe styles since she’s a pop icon… but it’s doubtful she’s going to help to influence your opinion on your next camera purchase, pizza purchase, armed force question, baking recipe or parenting question. I’m not knocking Snooki… just pointing out that Snooki is absolutely popular, but has questionable influence.
We Should Stop Saying Influential When We Mean Popular

Behold the Power of Peer Influence: 5 Keys to Success

lindseyp
But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.
Behold the Power of Peer Influence: 5 Keys to Success

Stop Talking to Everyone – Spend Valuable Social Media Time on Influencers

bradbogus
When brands first start to market themselves with Social Media, they falsely believe that “likes,” “follows” and “impressions” are great indicators of success. Although that can be useful data, it’s only as useful as it is to say “one million people drive by this billboard every day.” It’s not indicative of success, just views.

Rethinking the whole influencer thing

MarcMeyer

Three Reasons Not to Use Influencer Engagement

JohnBell