Dear Socially Stephanie, I'm interested in learning how to reach out to bloggers for coverage of my product. I have heard all about blogger outreach and influencer marketing, and I'm really excited about it! What's the best way to go about it? Curious in Charleston
Are you one of these marketing or business leaders who really doesn’t understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? If you answer yes to this question, then this episode of today’s Social Zoom Factor podcast is for you
It is more important to have influence in social media than popularity. You could easily have more visitors than your competitor, but your competitor could be more influential. It is better to receive less traffic if your visitors are regular and more invested. When your visitors are more involved in your site, this increases the likelihood of their making a purchase as you have now earned their trust.
The biggest lesson I’ve learned to keep inspired marketing flowing is to look to other brands I admire. I save posts, marketing examples, scribbled notes on yellow paper for when the creativity well runs dry. The following four examples of outreach marketing are ones I’ve been saving for the past few months.
Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created by influencers. Given the right influencer and content, if curated properly, it can have a large impact on your marketing efforts. If you follow these simple steps for finding influencers, you’ll find content you can trust.
Influencer marketing is making ripples among brand managers and social media marketers: influencer campaigns drive 16x more engagement than paid or owned media, according to a recent SocialChorus report. Here are a few recent examples of creative and successful influencer campaigns.
We form relationships within a context. As you and I talk about a specific subject such as social media marketing, we begin to build a relationship around that specific topic. If we build a trusted relationship around this subject, you will be likely to consume the content I share on this subject over time.
No doubt Snooki is popular. But whether or not she’s influential on these topics is arguable. People may look to Snooki for the latest in shoe styles since she’s a pop icon… but it’s doubtful she’s going to help to influence your opinion on your next camera purchase, pizza purchase, armed force question, baking recipe or parenting question. I’m not knocking Snooki… just pointing out that Snooki is absolutely popular, but has questionable influence.
But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.