influencer marketing

June 23, 2016
It’s not how big your following is, it’s how effectively you're able engage your audience that makes the biggest difference to your bottom line .
reach vs engagement
June 23, 2016
If you want a powerful tool to attract new customers, building a social army is the way to go. Here are some recruiting tactics to get you started.
7 Ways to Turn Your Casual Followers Into Loyal Brand Evangelists | Social Media Today
June 13, 2016
How you can make sure that your branding efforts stand out from the constant noise that's present daily in our lives? One way is through the use of influential voices in your target communities - here are a few notes on how to do just that.
How to Get People to Consumer Your Content in a Noisy World | Social Media Today
June 07, 2016
There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is…
Influencer Marketing is a Collaboration Not a Transaction | Social Media Today
June 01, 2016
When it comes to influencer marketing, it's important to consider more than just how many followers they have. In this post, contributor Sam Wright explains why.
June 01, 2016
The "Chewbacca Mom" video, which features a woman wearing a Chewbacca mask, has become a viral sensation. So what can marketers learn from the video's success?
What Brands Can Learn from the "Chewbacca Mom" video | Social Media Today
May 20, 2016
Influencer marketing is growing, and along with that growth will come changes to the marketing landscape to better facilitate and measure influencer campaigns.
5 Predictions for the future of influencer marketing
May 18, 2016
Conjuring up an army of bloggers and online personalities that want to fill the web with content about your brand for little or no compensation sounds like a great idea, but exactly how, you may ask, do we go about that?
How to Develop Your Influencer Network | Social Media Today
May 11, 2016
Twitter has released a new report into the growing power that influencers have on the network, with an infographic breaking down the detail of their findings.
Twitter Releases New Data on the Value of Influencers [Infographic] | Social Media Today
May 10, 2016
Wanna' know how to design an engaging and successful influencer marketing campaign? This post details the ins and outs of influencer marketing.
how to scale your influencer marketing strategy