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influencer marketing

May 28, 2017
Testimonials can have a big impact, and it's important you're utilizing them in optimal ways to maximize their benefits
How to Measure the Performance of Your Web Testimonials - and Why You Should Care | Social Media Today
May 24, 2017
Snapchat users can now invite friends to contribute to their stories, and even friends of friends within a geographic radius.
Snapchat Adds Collaborative Stories, Which Could Help Boost Exposure Through the App | Social Media Today
May 23, 2017
Influencer marketing is evolving beyond celebrities - and its important you understand the latest shifts and opportunities.
May 09, 2017
Influencer markering offers a range of benefits worth consideration for your business.
April 29, 2017
In a new Social Zoom Factor podcast, Pam Moore looks at some common influencer marketing missteps, and how to avoid them.
10 Influencer Marketing Mistakes Brands Make (and How to Fix Them) [Podcast] | Social Media Today
April 25, 2017
In a new podcast, Pam Moore discusses the ins and outs of influencer marketing and co-creating content.
Influencer Marketing: How to Co-Create Content with Top Industry Influencers [Podcast] | Social Media Today
April 11, 2017
Influencer marketing is on the rise - but how can you implement your own influencer strategy? Here's a simple, seven-step approach.
Using social media for influencer marketing
April 03, 2017
Micro-influencers are not as big (or expensive) as major celebrities, but can be just as effective for your business.
Social Media Micro-Influencers: What They Are and Where to Find Them | Social Media Today
March 31, 2017
Facebook is expanding access to their Branded Content post tags to improve ad transparency.
Facebook’s Making Branded Content Tags Available to Pages | Social Media Today
March 23, 2017
An effective influencer marketing strategy involves a lot of research and collaboration.
How to Build an Effective Influencer Marketing Strategy | Social Media Today