MIT Technology Review has a summary of a fascinating recent study on the behavior of networks, and how they can lie to us, or at least make it seem like a majority of people believe something is common when it is not actually the case. The study, conducted by Kristina Lerman and others at the University of Southern California, also provides insight into how some things can go viral and spread like wildfire while similar content or ideas can't seem to get off the ground.
Brands and agencies are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive on social media. By focusing on specific platforms with influencers who speak to a particular audience and demographic, brands can better target and provide relevant and valuable info and content to fans and customers.
While influencer marketing skyrockets in popularity, many marketers are left swimming in its murky waters, trying to figure out how to do blogger outreach, how to double up with engagement on social media, and how to track all of their efforts. Here’s how to combine blogger research, tracking, and social media engagement all at once.
The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming paramount and the king of content for 2015.
Dear Socially Stephanie, I'm interested in learning how to reach out to bloggers for coverage of my product. I have heard all about blogger outreach and influencer marketing, and I'm really excited about it! What's the best way to go about it? Curious in Charleston
Are you one of these marketing or business leaders who really doesn’t understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? If you answer yes to this question, then this episode of today’s Social Zoom Factor podcast is for you
It is more important to have influence in social media than popularity. You could easily have more visitors than your competitor, but your competitor could be more influential. It is better to receive less traffic if your visitors are regular and more invested. When your visitors are more involved in your site, this increases the likelihood of their making a purchase as you have now earned their trust.
The biggest lesson I’ve learned to keep inspired marketing flowing is to look to other brands I admire. I save posts, marketing examples, scribbled notes on yellow paper for when the creativity well runs dry. The following four examples of outreach marketing are ones I’ve been saving for the past few months.
Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created by influencers. Given the right influencer and content, if curated properly, it can have a large impact on your marketing efforts. If you follow these simple steps for finding influencers, you’ll find content you can trust.