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influencer marketing

February 13, 2016
Influencer marketing can bring a load of benefits like backlinks, relationships and business opportunities. This infographic lays out some of the key foundational points of the process.
How To Do Influencer Marketing In The Digital Age [Infographic] | Social Media Today
January 28, 2016
With so many self-professed “gurus” and “experts” online, separating the wheat from the chaff can feel like an overwhelming process. Use the following strategies to find people in the niche you’re looking for and expand your professional connections. Why? It’s all about who you know online.
January 20, 2016
Looking for a new way to engage and build audience on Snapchat ? An account takeover could be a great option, using the reach and skills of influential Snapchat users to expose your brand to a wider audience.
How to Use Snapchat Takeovers to Grow Your Audience | Social Media Today
December 14, 2015
Social Media Today is launching a new platform called SMT Influencer Connect that connects high-profile influencers with B2B brands seeking exposure across social media platforms.
December 11, 2015
We live in a world where two way communication is always possible - social media not only gives us the power to speak to an audience, but to listen to them as well. As marketers, this is something that we could be better at... listening. We worry so much about getting our content in front of the...
8 Tips on Running Influencer Campaigns - From Influencers Themselves | Social Media Today
December 01, 2015
Influencer marketing can be highly effective in increasing awareness and driving sales. The key to achieving these results, however, is ensuring that you' re effectively ha ndling your influencer marketing campaigns, an area where many marketers - pa rticularly startups - still struggle. In this post, Brett Relander covers what brands need to know before launching their first influencer campaign.
What You Need to Know to Run Your First Influencer Campaign | Social Media Today
November 17, 2015
In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do that cuts through the noise? People’s consumer choices are far more often influenced by word-of-mouth. People listen...
November 16, 2015
Working in the world of digital is exciting. Fast paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar and every client on the books wants us to leap out and explore these new trends. It's the nature of our industry. Heck, we even have Facebook support groups to prove it!
October 30, 2015
Influencer m arketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.
The Results of Analyzing Over 100 Influencer Marketing Campaigns [Infographic] | Social Media Today
October 22, 2015
Everyone from the biggest brands to newer start-ups just trying to get their names out there are finding bloggers to be a great place for all kinds of advertising from sponsored posts to contests and giveaways.
influential blogger advertising