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influencer marketing

April 29, 2016
While many brands have begun to dabble in influencer marketing with sponsored blog and photo posts, the real key to long-term influencer success lies in brands’ abilities to align with video content creators.
Influencer Video Content Creation
April 28, 2016
Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.
How to Build an Army of Influencers | Social Media Today
April 22, 2016
This post highlights how to use so cial media analytics to quickly f ind hidden influencer s who are ready and waiting to help you drive sales and brand awarene ss
A Simple, 3 Step Process for Finding the Perfect Influencer Using Social Data | Social Media Today
April 15, 2016
Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what’s with all the attention influencer marketing is getting now?
5 Simple Ways to Include Influencers in Your B2B Marketing | Social Media Today
April 11, 2016
Influencer marketing is about focusing yo ur marketing message through sp ecific individuals who have influence over a key market segment you're looking to target .
April 06, 2016
Marketers remain nervous about the possible impacts of Instagram's coming algorithm-defined feed, but one way to safeguard against reach reductions could be to work with influencers - here's four tips on maximizing your Instagram influencer campaigns.
How Brands Can Use Influencers to Make the Most Of Instagram’s New Feed | Social Media Today
March 31, 2016
When it comes to blogger outreach, there are a lot of good strategies. Here are a few proven, workable strategies that can help maximize the impact of your outreach program.
6 Creative Strategies That Produce Amazing Earned Media from Bloggers | Social Media Today
March 16, 2016
Whether B2B or B2C, buyers don’t care about you or your product. They care about their problem. The more information you can share to help them define the problem and resolve it, the more likely it is that they'll find and support you.
Want More Earned Media? Start with Generosity | Social Media Today
March 04, 2016
This infographic examines why cute marketing on Instagram is effective, why animals resonate with a diverse audience, while also providing some key lessons that you can take from the grassroots animal celebrity accounts that have cropped up over the last two years.
Put A Dog On It: Brand Lessons From Instagram's Pet Celebrities [Infographic] | Social Media Today
February 18, 2016
Influencer marketing is no longer a trend: it’s a reality. Everyone in the marketing world is talking about it, from Buzzfeed to Bloomberg - but what is the actual objective we're seeking through influencer campaigns?

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