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influencer marketing

August 28, 2015
Unlike what most people would have you think, becoming an influencer online doesn’t have to be rocket science, nor should you have to wait for years to become one. And the good news is, you don’t have to spend hundreds of thousands of dollars either. With the right marketing strategies, persistence, and a little bit of luck, you''ll be on your way to being an influencer in your own industry.
August 27, 2015
Social media artists, are young creative people who have managed to get big number of followers, solely using a social media network.Their savviness of how the social networks’ algorithm works and ability to develop great social stories are the main reason for their success. Putting these skills to create posts for brands or small businesses has so far shown great results.
7 Reasons why Social Media Artists are Disrupting the Advertising Industry | Social Media Today
August 25, 2015
Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing . This tells us that Influencer Marketing is no longer a trend on the horizon, it’s a reality. What’s exciting for us as Digital Marketers is learning about the added benefits influencers can have on overall campaigns.
Four Ways You Haven’t Considered Working with Influencers - But Should | Social Media Today
August 18, 2015
We advocate for the network approach to influencer marketing and encourage the nurturing of marketing relationships. Check out these “spark notes” case studies on brands who are rocking this strategy.
July 25, 2015
​ Bu zz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings - generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype mac hine. In this sense, social media is the perfect vehicle for such amplification – social is, after all, the greatest word-of mouth engine we’ve ever had access to.
How Hollywood is Utilizing the Power of Social Media Influencers | Social Media Today
July 01, 2015
MIT Technology Review has a summary of a fascinating recent study on the behavior of networks, and how they can lie to us, or at least make it seem like a majority of people believe something is common when it is not actually the case. The study, conducted by Kristina Lerman and others at the University of Southern California, also provides insight into how some things can go viral and spread like wildfire while similar content or ideas can't seem to get off the ground.
majority illusion
June 08, 2015
Influence marketing is a variation of celebrity endorsement. How do you choose the right people to work with?
influencer partner
May 28, 2015
Brands and agencies are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive on social media. By focusing on specific platforms with influencers who speak to a particular audience and demographic, brands can better target and provide relevant and valuable info and content to fans and customers.
April 29, 2015
While influencer marketing skyrockets in popularity, many marketers are left swimming in its murky waters, trying to figure out how to do blogger outreach, how to double up with engagement on social media, and how to track all of their efforts. Here’s how to combine blogger research, tracking, and social media engagement all at once.
March 28, 2015
The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming paramount and the king of content for 2015.

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