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influencer relations

August 19, 2014
From content creation to product development, the opportunity for innovation in influencer relations is vast yet still remains largely untapped. In this post, I talk about our tendency to limit the practice based on outdated definitions and fear of the unknown. I also offer tips on how we evolve our understanding of influencer relationships and open ourselves up to the possibilities that real partnering can deliver.
June 14, 2010
We are really good at identifying and engaging influencers. So good that I often open up a client presentation with that thought. I believe strongly in the discipline of Influence Planning which is a model of making influencer engagement work better and be more impactful without robbing the...
February 24, 2010
Rather than try and throw together a post with lots of juicy links about a sexy topic that might get lots of love and some retweets, I wanted to just throw this thought out there. It has to do with bubbles. in this case, social media. For the majority of us, we operate in bubbles. Our lives consist...
February 18, 2010
Yikes. Is it really that long since my last post here? Funny how 5 years ago you would be lambasted for “not getting it” if you didn't post at least once every day, yet now look at us. However, I digress. Picking up on the theme of influence, everything I do in my role as community manager for Hill...
February 01, 2010
Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social media. Simple example is identifying the top 50...
January 31, 2010
Distribution media consultant D. Bruce Johnston announced this week the March 1 launch of a new strategic, creative service dedicated to thought leadership messaging strategies for advisors in transition. “First: It's about each advisor, their vision and the clients they serve. It's about building...
December 24, 2009
Merry Christmas ! Besides Christmas , here's a gift to my readers. Finding influentials isn't that hard if you use Twitter and the right approach — and since it's Christmas ….. here's an example of how to find Influential Social Media Analytics individuals — but of course, it'll work only to the...
November 25, 2009
“It doesn't matter how many people you reach; it's who you reach that matters.” We hear this kind of statement thrown about all the time in social media circles. The idea is that you don't need to have a massive following to have influencer or get results. Following closely behind we usually hear...
November 24, 2009
Companies worldwide are focused on how to influence and manage online communities to grow their company brands. This is all well and good -- so long as those companies respect the rights and expectations of their community members. But as our New Symbiosis of Professional Networks research findings...
September 10, 2009
The ultimate challenge or maybe it's the ultimate irony when it comes to influencing without authority is to influence those with authority over us. Compelling a direct manager or senior leader within the organization to support some else's agenda requires patience, planning, and the diligent...

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