#SMTLive Schedule

influencer relations

June 30, 2017
Here are some tips on how to hey yourself or your business on the radar of relevant influencers using social platforms.
Influencer outreach
May 23, 2017
Influencer marketing is evolving beyond celebrities - and its important you understand the latest shifts and opportunities.
April 03, 2017
Micro-influencers are not as big (or expensive) as major celebrities, but can be just as effective for your business.
Social Media Micro-Influencers: What They Are and Where to Find Them | Social Media Today
August 25, 2016
Influencer outreach can get more complicated than you might think. These tools will help you make sense of the process.
11 Awesome Tools for Hassle-Free Influencer Outreach | Social Media Today
August 27, 2015
Social media artists, are young creative people who have managed to get big number of followers, solely using a social media network.Their savviness of how the social networks’ algorithm works and ability to develop great social stories are the main reason for their success. Putting these skills to create posts for brands or small businesses has so far shown great results.
7 Reasons why Social Media Artists are Disrupting the Advertising Industry | Social Media Today
May 28, 2015
Brands and agencies are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive on social media. By focusing on specific platforms with influencers who speak to a particular audience and demographic, brands can better target and provide relevant and valuable info and content to fans and customers.
August 19, 2014
From content creation to product development, the opportunity for innovation in influencer relations is vast yet still remains largely untapped. In this post, I talk about our tendency to limit the practice based on outdated definitions and fear of the unknown. I also offer tips on how we evolve our understanding of influencer relationships and open ourselves up to the possibilities that real partnering can deliver.
June 14, 2010
We are really good at identifying and engaging influencers. So good that I often open up a client presentation with that thought. I believe strongly in the discipline of Influence Planning which is a model of making influencer engagement work better and be more impactful without robbing the...
February 24, 2010
Rather than try and throw together a post with lots of juicy links about a sexy topic that might get lots of love and some retweets, I wanted to just throw this thought out there. It has to do with bubbles. in this case, social media. For the majority of us, we operate in bubbles. Our lives consist...
February 18, 2010
Yikes. Is it really that long since my last post here? Funny how 5 years ago you would be lambasted for “not getting it” if you didn't post at least once every day, yet now look at us. However, I digress. Picking up on the theme of influence, everything I do in my role as community manager for Hill...