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influencer relations

August 27, 2015
Social media artists, are young creative people who have managed to get big number of followers, solely using a social media network.Their savviness of how the social networks’ algorithm works and ability to develop great social stories are the main reason for their success. Putting these skills to create posts for brands or small businesses has so far shown great results.
7 Reasons why Social Media Artists are Disrupting the Advertising Industry | Social Media Today
May 28, 2015
Brands and agencies are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive on social media. By focusing on specific platforms with influencers who speak to a particular audience and demographic, brands can better target and provide relevant and valuable info and content to fans and customers.
August 19, 2014
From content creation to product development, the opportunity for innovation in influencer relations is vast yet still remains largely untapped. In this post, I talk about our tendency to limit the practice based on outdated definitions and fear of the unknown. I also offer tips on how we evolve our understanding of influencer relationships and open ourselves up to the possibilities that real partnering can deliver.
June 14, 2010
We are really good at identifying and engaging influencers. So good that I often open up a client presentation with that thought. I believe strongly in the discipline of Influence Planning which is a model of making influencer engagement work better and be more impactful without robbing the...
February 24, 2010
Rather than try and throw together a post with lots of juicy links about a sexy topic that might get lots of love and some retweets, I wanted to just throw this thought out there. It has to do with bubbles. in this case, social media. For the majority of us, we operate in bubbles. Our lives consist...
February 18, 2010
Yikes. Is it really that long since my last post here? Funny how 5 years ago you would be lambasted for “not getting it” if you didn't post at least once every day, yet now look at us. However, I digress. Picking up on the theme of influence, everything I do in my role as community manager for Hill...
February 01, 2010
Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social media. Simple example is identifying the top 50...
January 31, 2010
Distribution media consultant D. Bruce Johnston announced this week the March 1 launch of a new strategic, creative service dedicated to thought leadership messaging strategies for advisors in transition. “First: It's about each advisor, their vision and the clients they serve. It's about building...
December 24, 2009
Merry Christmas ! Besides Christmas , here's a gift to my readers. Finding influentials isn't that hard if you use Twitter and the right approach — and since it's Christmas ….. here's an example of how to find Influential Social Media Analytics individuals — but of course, it'll work only to the...
November 25, 2009
“It doesn't matter how many people you reach; it's who you reach that matters.” We hear this kind of statement thrown about all the time in social media circles. The idea is that you don't need to have a massive following to have influencer or get results. Following closely behind we usually hear...