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Join author and speaker Shel Israel for this webinar as we discuss predictions for trends and changes to come in social marketing in 2016 and how to use these predictions to shape your social strategy. Secure your spot here!


November 10, 2015
Consumers are skeptical and disengaged when traditional advertisement gets placed in front of them yet everyone is thirsty for sincere product reviews and opinions. At the same time, brands are trying to determine if paying influencers for posts is an ethical and effective way to score brand lift.
October 30, 2015
Influencer m arketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.
The Results of Analyzing Over 100 Influencer Marketing Campaigns [Infographic] | Social Media Today
October 28, 2015
The celebrity social influencer-driven fashion label was a recurrent thread lining last week’s packed Fashion Digital conference in New York City, a mash-up of fashion, lifestyle and technology cognoscenti. Enter the intrepid Fashion Digital Intelligentsia.
Digital Media and Fashion
October 26, 2015
While fashion magazines look back on the best design pieces of this month’s New York Fashion Week, we thought it’s time to reflect on how savvy brands leveraged social influencers for NYFW involvement. Unless you are the hosting brand or a magazine editor, it is fairly difficult to gain access to fashion show events and create live content for your audience.
October 14, 2015
One of the growing frustrations about the American political process is the ever-widening distance between our elected representatives and the people that vote them into office. Voting is incredibly important, but it can seem painfully insignificant before the much more vast influence that money has. But there might be a workaround for the average person trying to get a politician's attention: Social media.
social media representatives
September 24, 2015
It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes , close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.
September 18, 2015
Besides new features added to Facebook, LinkedIn Twitter and Pinterest , new social media sites are launched that do different things. Being on the forefront of social media changes can be accomplished. Here are a few suggestions on ways you can do just that.
August 25, 2015
Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing . This tells us that Influencer Marketing is no longer a trend on the horizon, it’s a reality. What’s exciting for us as Digital Marketers is learning about the added benefits influencers can have on overall campaigns.
Four Ways You Haven’t Considered Working with Influencers - But Should | Social Media Today
August 18, 2015
We advocate for the network approach to influencer marketing and encourage the nurturing of marketing relationships. Check out these “spark notes” case studies on brands who are rocking this strategy.
August 13, 2015
While micro-influencers can be a great tool for your brand, you’ll need to connect with the right one or you’ll be wasting your money. Here are a few ways you can find and connect with a worthwhile promoter for your brand.
micro influencer