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influencers

January 20, 2016
Analytics and big data are certainly making targeting highly personalized. But even purveyors of data and analytics recognize there’s more than a little magic beyond the numbers. We asked 8 top influencers—regardless of niche—1 question: What’s the 1 tip they'd give businesses looking to improve their online presence? Here's what they said.
January 12, 2016
Believe it or not, social media is one of the best places to find social media experts. Some of the industries brightest minds also happen to be the most prolific tweeters. Following these experts is akin to a free education. Most are not afraid to share the advice and wisdom they have gathered from their trade.
December 22, 2015
You know influencer marketing is right for your business, but how do you decide which influencer platform will give your business the buzz it needs? Here are some criteria for helping you make that decision.
Influencers
December 10, 2015
An open letter to Richard Branson concerning his "Influencer" title on LinkedIn.
November 10, 2015
Consumers are skeptical and disengaged when traditional advertisement gets placed in front of them yet everyone is thirsty for sincere product reviews and opinions. At the same time, brands are trying to determine if paying influencers for posts is an ethical and effective way to score brand lift.
October 30, 2015
Influencer m arketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.
The Results of Analyzing Over 100 Influencer Marketing Campaigns [Infographic] | Social Media Today
October 28, 2015
The celebrity social influencer-driven fashion label was a recurrent thread lining last week’s packed Fashion Digital conference in New York City, a mash-up of fashion, lifestyle and technology cognoscenti. Enter the intrepid Fashion Digital Intelligentsia.
Digital Media and Fashion
October 26, 2015
While fashion magazines look back on the best design pieces of this month’s New York Fashion Week, we thought it’s time to reflect on how savvy brands leveraged social influencers for NYFW involvement. Unless you are the hosting brand or a magazine editor, it is fairly difficult to gain access to fashion show events and create live content for your audience.
October 14, 2015
One of the growing frustrations about the American political process is the ever-widening distance between our elected representatives and the people that vote them into office. Voting is incredibly important, but it can seem painfully insignificant before the much more vast influence that money has. But there might be a workaround for the average person trying to get a politician's attention: Social media.
social media representatives
September 24, 2015
It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes , close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.

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