Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.


April 10, 2015
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers to your point of view.
March 17, 2015
Brands pay top dollar for influencers like Kim Kardashian to tweet about their products to their huge social followings in hopes that consumers will think, “If Kim uses it, I’ve got to buy it right away” or “I’ve got to retweet everything this women who broke the internet posts.” On the other hand, Buzzfeed relies on us mere mortals to spread their news.
February 20, 2015
This year’s list of top social media power influencers has been compiled by looking at the number of followers who are interested in important aspects of social media and social marketing. Are there any future social media stars lurking in there?
October 08, 2014
The truth is that influencer marketing is nothing new. In fact, it predates nearly all other forms of advertising.
August 05, 2014
I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you know what’s bringing in patients?” he said. “Reviews.”
July 29, 2014
Consider this infographic from the digital marketing agency mainstreethost. According to the research shown, a brand’s biggest advocates have the fewest followers. Also, fewer than 1/10 social mentions will actually come from power users.'s picture

Spreadable Media: How to Make Word of Mouth Work for You

Today's marketers are facing a reset on their understanding of how web 1.0's "stickiness" has been supplanted by web 2.0's "spreadability." Great content is shared, and that has major implications for brands around the world. Audiences want to engage with brands, but it requires the fine art of "listening" and building the zeitgeist that surrounds the brand's eco-system, so that the brand becomes part of the story. When brand marketers get spreadable media right, they foster an emotional relationship with the brand that should be at the heart of all brand strategy.'s picture

Influencers 2.0 ROI of the Influencer

Marketers know that connecting with influencers is a complementary component to a successful content marketing strategy. Identifying those influencers has become much easier with search and social analytics. Yet creating a successful engagement strategy takes a deeper dive into understanding how influencers think and how their activities differ based on the social channel. For example, influencers on Pinterest typically care about different metrics than those creating content on Facebook or Twitter. A walk in the shoes of a YouTube influencer is not exactly like someone on Instagram or Google+. This webinar will plunge into the mind of each of these influencers so brands and marketers can better understand this popular audience. Our expert panelists will share insights from both a brand and influencer perspective so marketers can customize their content strategies to the influencers and platforms that best match their customer.