It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes , close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.
Besides new features added to Facebook, LinkedIn Twitter and Pinterest , new social media sites are launched that do different things. Being on the forefront of social media changes can be accomplished. Here are a few suggestions on ways you can do just that.
Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing . This tells us that Influencer Marketing is no longer a trend on the horizon, it’s a reality. What’s exciting for us as Digital Marketers is learning about the added benefits influencers can have on overall campaigns.
While micro-influencers can be a great tool for your brand, you’ll need to connect with the right one or you’ll be wasting your money. Here are a few ways you can find and connect with a worthwhile promoter for your brand.
Influencers using Periscope do so to offer followers an interactive look into their lives. For one, Periscope’s chat functionality allows influencers to engage in real-time conversations with viewers. Multiple people can chime in to ask and answer questions, giving an influencer instant feedback on his or her content.
If you think about it, valuable information is publicly available within reach at the micro-level. You can get to know about a prospect's network, their interests, what they complain about and what they're looking for, the way they speak and perhaps even real-time life stories. The wealth of information on social media makes it easy for you to do groundwork before getting in front of prospects, starting a strong relationship and ultimately understanding and providing them with the most accurate solution for their particular needs.
A smart customer retention strategy that embraces message personalization, rewards, customer recognition, and tactics to turn each and every one of your customers into brand advocates and maximize upselling can be game-changing for your business.
In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers” are the stars of the social media world with vast followings and loyal bands of engaged fans. For marketers in all industries, being mentioned by an influencer can be the difference between your product or service falling flat or hitting the big time.
For a while now, beauty gurus and lifestyle vloggers on YouTube have been the new influencer stars, but the landscape of the cosmos is changing a bit. Michelle Phan has been long thought to be queen of the YouTube beauty gurus, with her own L’Oreal makeup line, Em Cosmetics, a style guide book, and a Birchbox-like subscription service, Ipsy. But younger faces have been climbing the YouTube beauty guru ranks, and in the past couple of months, Phan’s subscription and views numbers have been overtaken by two YouTubers in particular: Bethany Mota and Zoe Sugg, both solidly in the range of 8 million subscribers to Phan’s 7 million.