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August 23, 2016
To ensure your influencer marketing campaigns are effective, you need to ensure you're tracking the right metrics.
How to Track the Results of your Influencer Marketing Efforts (and Why You Should) | Social Media Today
August 19, 2016
Influencer marketing can be a great way to generate increased brand awareness and boost your campaigns - here are some key influencer marketing tips.
influencer marketing
July 29, 2016
Influencer marketing can be a powerful and effective way to spread your brand message through social channels.
influencer marketing branding
July 14, 2016
The new wave of online influencers are not celebrities, but people, like you and I. And that's great news for smaller brands trying to get the word out.
5 Reasons Successful Brands Use Influencers in Marketing
June 29, 2016
Influencer marketing is gaining traction, especially among fashion and beauty advertisers. Here's how four fashion and beauty brands have utilized social influencer marketing to great effect.
4 Ways Fashion And Beauty Brands Are Benefitting From Influencer Advertising
June 13, 2016
How you can make sure that your branding efforts stand out from the constant noise that's present daily in our lives? One way is through the use of influential voices in your target communities - here are a few notes on how to do just that.
How to Get People to Consumer Your Content in a Noisy World | Social Media Today
June 13, 2016
Today we're launching a program to create a dialogue in the community around social media and marketing questions. We've pooled together the top contributors in the community to create the "SMT influencers" - a group already consistently informing and impressing the community - and will be putting your questions directly to them for unique insight and varied tips.
June 13, 2016
As part of a refresh in our approach here at Social Media Today, we’re introducing a new Influencer program to help share the views and insights of the brightest minds in the social media industry.
June 07, 2016
There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is…
Influencer Marketing is a Collaboration Not a Transaction | Social Media Today
May 20, 2016
Influencer marketing is growing, and along with that growth will come changes to the marketing landscape to better facilitate and measure influencer campaigns.
5 Predictions for the future of influencer marketing