If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Register here!


August 25, 2015
Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing . This tells us that Influencer Marketing is no longer a trend on the horizon, it’s a reality. What’s exciting for us as Digital Marketers is learning about the added benefits influencers can have on overall campaigns.
Four Ways You Haven’t Considered Working with Influencers - But Should | Social Media Today
August 18, 2015
We advocate for the network approach to influencer marketing and encourage the nurturing of marketing relationships. Check out these “spark notes” case studies on brands who are rocking this strategy.
August 13, 2015
While micro-influencers can be a great tool for your brand, you’ll need to connect with the right one or you’ll be wasting your money. Here are a few ways you can find and connect with a worthwhile promoter for your brand.
micro influencer
August 06, 2015
Influencers using Periscope do so to offer followers an interactive look into their lives. For one, Periscope’s chat functionality allows influencers to engage in real-time conversations with viewers. Multiple people can chime in to ask and answer questions, giving an influencer instant feedback on his or her content.
influencers, periscope
August 05, 2015
If you think about it, valuable information is publicly available within reach at the micro-level. You can get to know about a prospect's network, their interests, what they complain about and what they're looking for, the way they speak and perhaps even real-time life stories. The wealth of information on social media makes it easy for you to do groundwork before getting in front of prospects, starting a strong relationship and ultimately understanding and providing them with the most accurate solution for their particular needs.
August 05, 2015
A smart customer retention strategy that embraces message personalization, rewards, customer recognition, and tactics to turn each and every one of your customers into brand advocates and maximize upselling can be game-changing for your business.
July 21, 2015
In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers” are the stars of the social media world with vast followings and loyal bands of engaged fans. For marketers in all industries, being mentioned by an influencer can be the difference between your product or service falling flat or hitting the big time.
June 09, 2015
For a while now, beauty gurus and lifestyle vloggers on YouTube have been the new influencer stars, but the landscape of the cosmos is changing a bit. Michelle Phan has been long thought to be queen of the YouTube beauty gurus, with her own L’Oreal makeup line, Em Cosmetics, a style guide book, and a Birchbox-like subscription service, Ipsy. But younger faces have been climbing the YouTube beauty guru ranks, and in the past couple of months, Phan’s subscription and views numbers have been overtaken by two YouTubers in particular: Bethany Mota and Zoe Sugg, both solidly in the range of 8 million subscribers to Phan’s 7 million.
May 14, 2015
Digital marketing is in no way limited to social media, websites, and email. Today, we’ll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, i nfluencer marketing , which Forbes contributor Kyle Wong defines as, “a form of marketing that identifies and targets individuals with influence over potential buyers.”
influencer marketing
May 12, 2015
Opt-in friendly: One of the most overlooked but most engaging aspect of building an ambassador network is having a strategy in place that allows fans to “opt-in” to your influencer network. In the form of a blogger network and other social presences , brands all over are seeing huge success by implementing programs where influencers apply to be part of it.