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July 14, 2016
The new wave of online influencers are not celebrities, but people, like you and I. And that's great news for smaller brands trying to get the word out.
5 Reasons Successful Brands Use Influencers in Marketing
June 29, 2016
Influencer marketing is gaining traction, especially among fashion and beauty advertisers. Here's how four fashion and beauty brands have utilized social influencer marketing to great effect.
4 Ways Fashion And Beauty Brands Are Benefitting From Influencer Advertising
June 13, 2016
How you can make sure that your branding efforts stand out from the constant noise that's present daily in our lives? One way is through the use of influential voices in your target communities - here are a few notes on how to do just that.
How to Get People to Consumer Your Content in a Noisy World | Social Media Today
June 13, 2016
Today we're launching a program to create a dialogue in the community around social media and marketing questions. We've pooled together the top contributors in the community to create the "SMT influencers" - a group already consistently informing and impressing the community - and will be putting your questions directly to them for unique insight and varied tips.
June 13, 2016
As part of a refresh in our approach here at Social Media Today, we’re introducing a new Influencer program to help share the views and insights of the brightest minds in the social media industry.
June 07, 2016
There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is…
Influencer Marketing is a Collaboration Not a Transaction | Social Media Today
May 20, 2016
Influencer marketing is growing, and along with that growth will come changes to the marketing landscape to better facilitate and measure influencer campaigns.
5 Predictions for the future of influencer marketing
May 18, 2016
Conjuring up an army of bloggers and online personalities that want to fill the web with content about your brand for little or no compensation sounds like a great idea, but exactly how, you may ask, do we go about that?
How to Develop Your Influencer Network | Social Media Today
May 16, 2016
Wouldn’t it be great if you could get other bloggers, industry influencers, and relevant companies to share your articles for you?
Ryan Erskine Social Media Influencers
May 10, 2016
Wanna' know how to design an engaging and successful influencer marketing campaign? This post details the ins and outs of influencer marketing.
how to scale your influencer marketing strategy