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April 28, 2016
Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.
How to Build an Army of Influencers | Social Media Today
April 11, 2016
Influencer marketing is about focusing yo ur marketing message through sp ecific individuals who have influence over a key market segment you're looking to target .
February 18, 2016
Influencer marketing is no longer a trend: it’s a reality. Everyone in the marketing world is talking about it, from Buzzfeed to Bloomberg - but what is the actual objective we're seeking through influencer campaigns?
January 20, 2016
Analytics and big data are certainly making targeting highly personalized. But even purveyors of data and analytics recognize there’s more than a little magic beyond the numbers. We asked 8 top influencers—regardless of niche—1 question: What’s the 1 tip they'd give businesses looking to improve their online presence? Here's what they said.
January 12, 2016
Believe it or not, social media is one of the best places to find social media experts. Some of the industries brightest minds also happen to be the most prolific tweeters. Following these experts is akin to a free education. Most are not afraid to share the advice and wisdom they have gathered from their trade.
December 22, 2015
You know influencer marketing is right for your business, but how do you decide which influencer platform will give your business the buzz it needs? Here are some criteria for helping you make that decision.
December 10, 2015
An open letter to Richard Branson concerning his "Influencer" title on LinkedIn.
November 10, 2015
Consumers are skeptical and disengaged when traditional advertisement gets placed in front of them yet everyone is thirsty for sincere product reviews and opinions. At the same time, brands are trying to determine if paying influencers for posts is an ethical and effective way to score brand lift.
October 30, 2015
Influencer m arketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.
The Results of Analyzing Over 100 Influencer Marketing Campaigns [Infographic] | Social Media Today
October 28, 2015
The celebrity social influencer-driven fashion label was a recurrent thread lining last week’s packed Fashion Digital conference in New York City, a mash-up of fashion, lifestyle and technology cognoscenti. Enter the intrepid Fashion Digital Intelligentsia.
Digital Media and Fashion