How you can make sure that your branding efforts stand out from the constant noise that's present daily in our lives? One way is through the use of influential voices in your target communities - here are a few notes on how to do just that.
Today we're launching a program to create a dialogue in the community around social media and marketing questions. We've pooled together the top contributors in the community to create the "SMT influencers" - a group already consistently informing and impressing the community - and will be putting your questions directly to them for unique insight and varied tips.
Conjuring up an army of bloggers and online personalities that want to fill the web with content about your brand for little or no compensation sounds like a great idea, but exactly how, you may ask, do we go about that?