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June 09, 2015
For a while now, beauty gurus and lifestyle vloggers on YouTube have been the new influencer stars, but the landscape of the cosmos is changing a bit. Michelle Phan has been long thought to be queen of the YouTube beauty gurus, with her own L’Oreal makeup line, Em Cosmetics, a style guide book, and a Birchbox-like subscription service, Ipsy. But younger faces have been climbing the YouTube beauty guru ranks, and in the past couple of months, Phan’s subscription and views numbers have been overtaken by two YouTubers in particular: Bethany Mota and Zoe Sugg, both solidly in the range of 8 million subscribers to Phan’s 7 million.
May 14, 2015
Digital marketing is in no way limited to social media, websites, and email. Today, we’ll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, i nfluencer marketing , which Forbes contributor Kyle Wong defines as, “a form of marketing that identifies and targets individuals with influence over potential buyers.”
influencer marketing
May 12, 2015
Opt-in friendly: One of the most overlooked but most engaging aspect of building an ambassador network is having a strategy in place that allows fans to “opt-in” to your influencer network. In the form of a blogger network and other social presences , brands all over are seeing huge success by implementing programs where influencers apply to be part of it.
April 10, 2015
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers to your point of view.
March 17, 2015
Brands pay top dollar for influencers like Kim Kardashian to tweet about their products to their huge social followings in hopes that consumers will think, “If Kim uses it, I’ve got to buy it right away” or “I’ve got to retweet everything this women who broke the internet posts.” On the other hand, Buzzfeed relies on us mere mortals to spread their news.
February 20, 2015
This year’s list of top social media power influencers has been compiled by looking at the number of followers who are interested in important aspects of social media and social marketing. Are there any future social media stars lurking in there?
October 08, 2014
The truth is that influencer marketing is nothing new. In fact, it predates nearly all other forms of advertising.
August 05, 2014
I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you know what’s bringing in patients?” he said. “Reviews.”
July 29, 2014
Consider this infographic from the digital marketing agency mainstreethost. According to the research shown, a brand’s biggest advocates have the fewest followers. Also, fewer than 1/10 social mentions will actually come from power users.'s picture

Spreadable Media: How to Make Word of Mouth Work for You

Today's marketers are facing a reset on their understanding of how web 1.0's "stickiness" has been supplanted by web 2.0's "spreadability." Great content is shared, and that has major implications for brands around the world. Audiences want to engage with brands, but it requires the fine art of "listening" and building the zeitgeist that surrounds the brand's eco-system, so that the brand becomes part of the story. When brand marketers get spreadable media right, they foster an emotional relationship with the brand that should be at the heart of all brand strategy.