Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.
Influencer marketing is no longer a trend: it’s a reality. Everyone in the marketing world is talking about it, from Buzzfeed to Bloomberg - but what is the actual objective we're seeking through influencer campaigns?
Analytics and big data are certainly making targeting highly personalized. But even purveyors of data and analytics recognize there’s more than a little magic beyond the numbers. We asked 8 top influencers—regardless of niche—1 question: What’s the 1 tip they'd give businesses looking to improve their online presence? Here's what they said.
Believe it or not, social media is one of the best places to find social media experts. Some of the industries brightest minds also happen to be the most prolific tweeters. Following these experts is akin to a free education. Most are not afraid to share the advice and wisdom they have gathered from their trade.
You know influencer marketing is right for your business, but how do you decide which influencer platform will give your business the buzz it needs? Here are some criteria for helping you make that decision.
Consumers are skeptical and disengaged when traditional advertisement gets placed in front of them yet everyone is thirsty for sincere product reviews and opinions. At the same time, brands are trying to determine if paying influencers for posts is an ethical and effective way to score brand lift.
Influencer m arketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.
The celebrity social influencer-driven fashion label was a recurrent thread lining last week’s packed Fashion Digital conference in New York City, a mash-up of fashion, lifestyle and technology cognoscenti. Enter the intrepid Fashion Digital Intelligentsia.