You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers” are the stars of the social media world with vast followings and loyal bands of engaged fans. For marketers in all industries, being mentioned by an influencer can be the difference between your product or service falling flat or hitting the big time.
For a while now, beauty gurus and lifestyle vloggers on YouTube have been the new influencer stars, but the landscape of the cosmos is changing a bit. Michelle Phan has been long thought to be queen of the YouTube beauty gurus, with her own L’Oreal makeup line, Em Cosmetics, a style guide book, and a Birchbox-like subscription service, Ipsy. But younger faces have been climbing the YouTube beauty guru ranks, and in the past couple of months, Phan’s subscription and views numbers have been overtaken by two YouTubers in particular: Bethany Mota and Zoe Sugg, both solidly in the range of 8 million subscribers to Phan’s 7 million.
Digital marketing is in no way limited to social media, websites, and email. Today, we’ll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, i nfluencer marketing , which Forbes contributor Kyle Wong defines as, “a form of marketing that identifies and targets individuals with influence over potential buyers.”
Opt-in friendly: One of the most overlooked but most engaging aspect of building an ambassador network is having a strategy in place that allows fans to “opt-in” to your influencer network. In the form of a blogger network and other social presences , brands all over are seeing huge success by implementing programs where influencers apply to be part of it.
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers to your point of view.
Brands pay top dollar for influencers like Kim Kardashian to tweet about their products to their huge social followings in hopes that consumers will think, “If Kim uses it, I’ve got to buy it right away” or “I’ve got to retweet everything this women who broke the internet posts.” On the other hand, Buzzfeed relies on us mere mortals to spread their news.
This year’s list of top social media power influencers has been compiled by looking at the number of followers who are interested in important aspects of social media and social marketing. Are there any future social media stars lurking in there?
I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you know what’s bringing in patients?” he said. “Reviews.”
Consider this infographic from the digital marketing agency mainstreethost. According to the research shown, a brand’s biggest advocates have the fewest followers. Also, fewer than 1/10 social mentions will actually come from power users.