You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
When you begin from a position of true innovation, it doesn't really matter what you used as a starting point – even if it was someone else's breakthrough – because your end goal is different. That shows you are thinking in different directions, which lays the foundation for a creative solution… or at least creative uses of existing ideas.
On the first day of South by Southwest Interactive this year, Social Media Today and IBM hosted The Social Business Shake-Up at the W in Austin. The panel touched on what we see as the major themes of social business: collaboration, customer-centricity, security, analytics, and innovation.
I caught up with Roku CMO Matthew Anderson at South by Southwest last week. Matthew and I talked about content democratization and how it's never been easier to launch your own TV station. As the cost of content production has plummeted, so have the barriers to entry.
Collaboration, innovation and the technology of the future were the name of the game yesterday at SXSW: from Snowden being simulcast to thousands of people, to self-driving cars, to a cameo by Nicolas Cage. Here are the top stories from #SXSWi on March 10th.
Simon Pearce talked to Bonin Bough of Mondelez about how large brands are responding to the opportunities and threats presented by an accelerating marketplace for social and digital technologies. Bonin gave us insights into a series of upcoming fast-tracked innovation projects that Mondelez is working on right now.
One of the first sessions I attended at SXSWi was “Structuring Community During Exponential Growth,” which featured community managers from Kickstarter, Airbnb and SoundCloud. This panel focused on the development of the community manager. Here are the highlights.
We caught up with the amazing Mark Hatch of Tech Shop at SXSW on Sunday. Mark spoke about how co-working spaces and social networking are combining to give passionate, talented individuals the opportunity to come together and achieve amazing results. This was such a great interview that we left the blooper reel in!
Robots, Google Glass, and wearable tech took center stage at a variety of SXSWi panels on Sunday. We learned that the "internet of minds" will make us posthuman, while Shaq and WWE star John Cena reminded us that some people are already superhuman. All this, plus Mindy Kaling and Sharknado, in today's Storify recap of SXSWi day three.
With predictions that 10 million wearable technology devices will be sold in 2014, it is no surprise it is one of the most popular topics at SXSW this year. The first wearable technology session I attended started off centered around fan engagement.
The stars were out in full force for day two of SXSWi. Sandy Carter's dynamic statements at our #SocBizShakeUp breakfast panel with IBM were still making the rounds on social media, while stars like Seth Myers and Neil deGrasse Tyson rubbed elbows with Kevin Bacon and Grumpy Cat. Check out our Storify here for more highlights.