In the new world of data, audience insights are plentiful, and can form an increasingly valuable part of your business development process. How? Here's some notes on ways to best utilize market analysis.
What was said about your brand, your competitors or industry today? These days we have to monitor social networks and discussion forums online but we also have to continue to monitor print and Broadcast TV. We also have to do this in over a hundred languages, what did that last Tweet in Italian say about your brand? It is complex. Luckily the team at Zignal Labs are here to make your life easier. They provide real time insights across different media and across multiple languages.
Social media analytics is your direct connection to the voice of the customer and their needs. It is a massive opportunity to make the customer the focus of your business and use the data to improve your products, your customer service, your marketing, and every aspect of your business. But, most importantly, it is a great way for you to form long-term relationships with just your customers, but your partners, stakeholders, and beyond.
This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. Today's consumers have changed dramatically in how they choose to work with the companies and brands they patronize. They have different backgrounds and cultural foundations, receive and process information in new ways, and want to interact on a more personal level.
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
Listening to what people say about you, your company or your brand using social media is just the beginning. Companies are moving beyond monitoring to leverage social media data for actionable insights to inform content, develop strategies and demonstrate real business value. With the right research team, here are six ways to use social media to reveal deeper insights to move the needle on your programs.
If there's one thing every single marketer needs, it's good insights into their audience and customers. Let's say you're a PPC account manager and you just won a new account. Before you can begin party planning a PPC campaign for them, you need to know exactly who is going to be searching for your new client. Otherwise, how will you know what keywords to bid on? Maybe you're a social media marketer.