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insights

January 22, 2015
Social media insights after the terrible terrorist attacks against Charlie Hebdo and the Jewish community in Paris.
January 06, 2015
Social media analytics is your direct connection to the voice of the customer and their needs. It is a massive opportunity to make the customer the focus of your business and use the data to improve your products, your customer service, your marketing, and every aspect of your business. But, most importantly, it is a great way for you to form long-term relationships with just your customers, but your partners, stakeholders, and beyond.
November 09, 2014
This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. Today's consumers have changed dramatically in how they choose to work with the companies and brands they patronize. They have different backgrounds and cultural foundations, receive and process information in new ways, and want to interact on a more personal level.
aks013@bucknell.edu's picture

From Data to Direction: How to Convert Social Media Data Into Actionable Insights

A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.

August 09, 2014
Listening to what people say about you, your company or your brand using social media is just the beginning. Companies are moving beyond monitoring to leverage social media data for actionable insights to inform content, develop strategies and demonstrate real business value. With the right research team, here are six ways to use social media to reveal deeper insights to move the needle on your programs.
July 08, 2014
If there's one thing every single marketer needs, it's good insights into their audience and customers. Let's say you're a PPC account manager and you just won a new account. Before you can begin party planning a PPC campaign for them, you need to know exactly who is going to be searching for your new client. Otherwise, how will you know what keywords to bid on? Maybe you're a social media marketer.
January 24, 2012
No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. Awareness, Inc. shares insights to video marketing.
September 08, 2011
1.Thou shalt get to know relevant information about the client. We are supposed to do prior research, i.e. a visit to the corporate website of the client can give us an idea of the nature of the product/service. It also helps to see the client’s portfolio, and to be aware of its previous campaigns or product launches. Doing so could help us in contextualizing buzz about the brand.