Recent Posts

6 Ways to Use Social Media for Actionable Insight

HeatherBartel
Listening to what people say about you, your company or your brand using social media is just the beginning. Companies are moving beyond monitoring to leverage social media data for actionable insights to inform content, develop strategies and demonstrate real business value. With the right research team, here are six ways to use social media to reveal deeper insights to move the needle on your programs.
6 Ways to Use Social Media for Actionable Insight

5 Tools for Better Audience Insights

bberger
If there's one thing every single marketer needs, it's good insights into their audience and customers. Let's say you're a PPC account manager and you just won a new account. Before you can begin party planning a PPC campaign for them, you need to know exactly who is going to be searching for your new client. Otherwise, how will you know what keywords to bid on? Maybe you're a social media marketer.
5 Tools for Better Audience Insights

YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012

mlewis1
No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. Awareness, Inc. shares insights to video marketing.
YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012

Ten Commandments for Social Media Research Analysts (SMRAs )

Virginia Bautista
1.Thou shalt get to know relevant information about the client. We are supposed to do prior research, i.e. a visit to the corporate website of the client can give us an idea of the nature of the product/service. It also helps to see the client’s portfolio, and to be aware of its previous campaigns or product launches. Doing so could help us in contextualizing buzz about the brand.