Social media analytics is your direct connection to the voice of the customer and their needs. It is a massive opportunity to make the customer the focus of your business and use the data to improve your products, your customer service, your marketing, and every aspect of your business. But, most importantly, it is a great way for you to form long-term relationships with just your customers, but your partners, stakeholders, and beyond.
This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. Today's consumers have changed dramatically in how they choose to work with the companies and brands they patronize. They have different backgrounds and cultural foundations, receive and process information in new ways, and want to interact on a more personal level.
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
Listening to what people say about you, your company or your brand using social media is just the beginning. Companies are moving beyond monitoring to leverage social media data for actionable insights to inform content, develop strategies and demonstrate real business value. With the right research team, here are six ways to use social media to reveal deeper insights to move the needle on your programs.
If there's one thing every single marketer needs, it's good insights into their audience and customers. Let's say you're a PPC account manager and you just won a new account. Before you can begin party planning a PPC campaign for them, you need to know exactly who is going to be searching for your new client. Otherwise, how will you know what keywords to bid on? Maybe you're a social media marketer.
1.Thou shalt get to know relevant information about the client. We are supposed to do prior research, i.e. a visit to the corporate website of the client can give us an idea of the nature of the product/service. It also helps to see the client’s portfolio, and to be aware of its previous campaigns or product launches. Doing so could help us in contextualizing buzz about the brand.