Advertising on Instagram has been on everyone’s lips recently. With last week’s announcement of a global launch and suite of additional products (including 30-second video ads and a guaranteed delivery premium product) the fervor has only heightened.
Last week Instagram launched its Hyperlapse feature, and it seemed like a huge win for brands on Instagram. The feature, which makes time-lapse style video easy for anyone to shoot and share, should allow brands to show off more of their products and culture since the sped-up clips contain more content than Instagram’s 15-second time limit had previously allotted.
Currently the First Family is in Africa. It's great to be able to see a behind-the-scenes look at her tour there. I followed the hashtag to find #FLOTUSinAfrica and discovered that the White House now also has an Instagram account.