Recent Posts

Understand Your Business: Value Proposition 101

Kevin Page
Simply defined, your value proposition is a tool to communicate the value of your brand’s product/service to your prospects and customers. To further expand, it is a positioning statement that succinctly explains what problem you solve, for whom you solve it, and how you solve it uniquely well.
Understand Your Business: Value Proposition 101

Outbound Marketing the Inbound Way

Kevin Page
Many companies fail to understand that inbound and outbound tactics can coexist under a single integrated strategy. Here are four ways you can leverage inbound methodology to improve existing outbound marketing initiatives.
Outbound Marketing the Inbound Way

Digital Is Complicating Marketer’s Lives, but Simplifying Marketing

Chris Horton
At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. However, even though it may be making life hell for marketers, digital is actually simplifying marketing, at least on a broad strategic level.
Digital Is Complicating Marketer’s Lives, but Simplifying Marketing

4 Simple Ways to Get Started on Your Branding Strategy

Jacey Gulden
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials.These quick tips will help you get started.
4 Simple Ways to Get Started on Your Branding Strategy

What the Ivy League Says about the Future of Advertising

Chris Horton
A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms.
What the Ivy League Says about the Future of Advertising

Integrated Digital Marketing: Part Two

fionuh
Yesterday, I broke integrated digital marketing into six main elements. But do you know how to apply these concepts? Here are four simple steps to help SMBs start using interactive digital marketing techniques in order to begin attracting consumers today.
Integrated Digital Marketing: Part Two

A Guide to Integrated Digital Marketing [INFOGRAPHIC]

Jacey Gulden
Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consumers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital. This infographic details the 6 key components that make up an effective integrated digital marketing strategy.
A Guide to Integrated Digital Marketing [INFOGRAPHIC]