As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
Simply defined, your value proposition is a tool to communicate the value of your brand’s product/service to your prospects and customers. To further expand, it is a positioning statement that succinctly explains what problem you solve, for whom you solve it, and how you solve it uniquely well.
Many companies fail to understand that inbound and outbound tactics can coexist under a single integrated strategy. Here are four ways you can leverage inbound methodology to improve existing outbound marketing initiatives.
At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. However, even though it may be making life hell for marketers, digital is actually simplifying marketing, at least on a broad strategic level.
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials.These quick tips will help you get started.
Yesterday, I broke integrated digital marketing into six main elements. But do you know how to apply these concepts? Here are four simple steps to help SMBs start using interactive digital marketing techniques in order to begin attracting consumers today.
Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consumers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital. This infographic details the 6 key components that make up an effective integrated digital marketing strategy.