Recent Posts

Multiple Channels, One Marketing Strategy

Kevin Page
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right? To successfully pull this off, your brand needs to understand the importance of content.
Multiple Channels, One Marketing Strategy

Integrated Marketing Remains the Holy Grail for Marketers and Consumers

steve olenski
Last week the Cross-Channel Marketing Report 2014 was released. The report, which was published by Econsultancy and the Oracle Marketing Cloud (the latter being my employer) was based on a survey of nearly 1,000 digital marketers and ecommerce professionals. As I was reading over the findings one line from the executive summary jumped off the screen: “Integration is a priority for many, but challenges remain.”
Integrated Marketing Remains the Holy Grail for Marketers and Consumers

Integrated Marketing Communications for Every Sized Organization

ginidietrich
Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite. Now a crisis can erupt online in about 20 minutes if you have one angry employee or customer.
Integrated Marketing Communications for Every Sized Organization

Forget Mobile First: Take an Integrated Approach to Marketing

Chris Horton
There is no disputing the fact that the world is going mobile, whatever that means. But don’t let the mad rush to mobile bog you down; by focusing instead on marketing integration, your mobile dilemma will take care of itself.
Forget Mobile First: Take an Integrated Approach to Marketing

When It Comes to Integrated Marketing the Defense Can Never Rest [INFOGRAPHIC]

steve olenski
Retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience – whether they are shopping in a store, online or through a mobile device – will win their loyalty and gain a competitive advantage that drives sales.
When It Comes to Integrated Marketing the Defense Can Never Rest [INFOGRAPHIC]

Integrated Marketing: 4 Reasons Social Media is Needed

DebraEllis
...revenue generated from social media is a secondary benefit for most companies. There are rare occasions where corporate income is directly attributable to social activity but this is an exception. If it happens, celebrate. Don’t expect it to be sustainable. Use social media as a relationship building tool so you can reduce service costs and improve loyalty. Sales and profitability will follow.
Integrated Marketing: 4 Reasons Social Media is Needed

What the Changes to Facebook Mean to Marketers and Advertisers

steve olenski
In case you missed the news, and quite frankly how could you... Facebook unveiled some major changes during their annual f8 conference. And marketers and advertisers would be wise to take notice.

Marketers Who Treat Social Media As One Size Fits All Are Making a Tragic Mistake

steve olenski
Marketers and companies need to realize that prospects and customers are two different types of people and that their most valuable asset in the social media space are their most engaged, ardent and loyal fans.

5 Components of a Successful Integrated Marketing Strategy

DebraEllis
"Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don’t have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don’t deliver a return on investment. Not having an integrated strategy can be costly, too."