Interns can be truly wonderful. Every once in a while you get one who is eager to learn, go the extra mile, and may even just teach you something. If you’re especially lucky, they are so good, you can’t let them go after a semester – they stay with you as a permanent part-time employee through college graduation at which time, they become a full-time employee at your company.
Marketing is sometimes a hard investment to swallow, and the idea of using an intern may seem lucrative. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
When determining how to manage social media marketing efforts, many businesses – particularly smaller businesses – default to putting the intern in charge. And why not? They have time. They’re young and ‘into social media’. They have 1,000 Facebook friends, and 2,000 Twitter followers. They’re perfect, right? Well, not exactly. Putting an intern in charge of your business’ social media marketing is all but a guaranteed recipe for disappointment.