Recent Posts

Internet of Things: Inventors and Operators

SandyCarter
There are two basic groups of Internet of Things use cases. One is centered around enterprises and entrepreneurs looking to invent new IoT products or services, and the other focused on those looking to optimize their operations. And the truth is that many of our clients, the businesses who stand to gain or lose the most based on their IoT strategy, represent both roles. They are inventors, and they are operators as well.
Internet of Things: Inventors and Operators

The Internet of Things Market to Reach $3.04 Trillion

David H Deans
You're going to see many more references to the Internet of Things in 2015, and for a very good reason. Industry analysts now believe that this nascent technology and associated ecosystem of vendors and service providers is ready to experience high growth.
The Internet of Things Market to Reach $3.04 Trillion

Why Bold Leadership Will Drive the Internet of Things

David H Deans
The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.
Why Bold Leadership Will Drive the Internet of Things

Smart Cities Technology: Opportunities for Midsized Vendors

JulieHunt
The market for smart city technology solutions is still very young and in formative stages, which means there's plenty of room for midsized companies to enter this solution space. Midsized technology vendors who fully understand the needs, desires and challenges that midsized cities have for smart city initiatives will find success in this market.
Smart Cities Technology: Opportunities for Midsized Vendors

How to Respect and Protect Your Users’ Privacy in the Internet of Things

PatrickSalyer
Notify your customers that you will protect their data privacy by stating clearly what you will do with the data collected by a device connected to the internet of things and how you will secure their data. For example, Preventice, maker of the BodyGuardian wearable device for people at risk of heart attack, clearly states its security strategies on its website.
How to Respect and Protect Your Users’ Privacy in the Internet of Things

Relevancy and the Internet of Things

MaryLiebowitz
Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?
Relevancy and the Internet of Things

The Next Big Thing in Marketing That No One Knows About

steve olenski
Marketers the world over better become aware of this next big thing for it is coming and it will more than likely affect everything they do. As usual "it" goes by an acronym as we all know everything in marketing has to have some sort of acronym, right?
The Next Big Thing in Marketing That No One Knows About

Does Privacy Exist on the Internet of Things?

danielnewmanUV
The good news about the widespread dialogue on Facebook Messenger is that it brought to light the issues that surround privacy of data. Further implicating what some of us have always known: “When the service is free, the user is the product.” In other words, when companies like Facebook create applications that we use in our everyday lives, the real price is what we sacrifice for the right to use the application for free: our data.
Does Privacy Exist on the Internet of Things?

Forget the Internet of Things. Think the 'Internet of Me'

servantofchaos
It’s easy to get excited about devices, about the latest phone, band, tablet or watch. It’s also cool to think about how internet enabling our other devices makes our lives better.
Forget the Internet of Things. Think the 'Internet of Me'

A Tweet from Your Toaster: How the Internet of Things Will Affect Social Media

Lewis Robinson
It is predicted that the Internet of Things will encompass over 50 billion devices by the year 2020, and as more and more devices are made “smart,” we’re going to start seeing some fairly drastic changes in the way that our world works and how we interact with it.
A Tweet from Your Toaster: How the Internet of Things Will Affect Social Media