Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?
Marketers the world over better become aware of this next big thing for it is coming and it will more than likely affect everything they do. As usual "it" goes by an acronym as we all know everything in marketing has to have some sort of acronym, right?
The good news about the widespread dialogue on Facebook Messenger is that it brought to light the issues that surround privacy of data. Further implicating what some of us have always known: “When the service is free, the user is the product.” In other words, when companies like Facebook create applications that we use in our everyday lives, the real price is what we sacrifice for the right to use the application for free: our data.
It’s easy to get excited about devices, about the latest phone, band, tablet or watch. It’s also cool to think about how internet enabling our other devices makes our lives better.
It is predicted that the Internet of Things will encompass over 50 billion devices by the year 2020, and as more and more devices are made “smart,” we’re going to start seeing some fairly drastic changes in the way that our world works and how we interact with it.
The "internet of things" is a silly and poorly thought out way of describing our connected world, because things may have intelligence but it is people, not things, that make the Internet the most powerful connector of resources, intelligence and information on the planet.
You've probably seen the term 'Internet of Things' popping up in your online news reader lately. It is clearly more than just a new buzzword forced upon us by the marketing world. But how will it make our lives better? Or more importantly, how will it make your life better?