Recent Posts

The Internet of Things and the Race to Singularity

danielnewmanUV
From fitness wearables to smart refrigerators, we are gradually integrating our entire lives onto the web and the massive grid of interconnected devices. Where are we headed? Predictions point towards a future where devices will become our “digital shadows,” a reflection of everything we are, and even hope to be. The question is: is that a good or bad thing? And does it even matter?
The Internet of Things and the Race to Singularity

How IoT Analytics Will Reach $5.7 Billion in 2015

David H Deans
In the coming years, the deluge of data from internet connected sensors and other devices will be significant. The revenues generated from integrating, storing, analyzing, and presenting Internet of Things (IoT) data will reach $5.7 billion in 2015, according the the latest global market study by ABI Research.
How IoT Analytics Will Reach $5.7 Billion in 2015

The One CES 2015 Trend Marketers Should Care About

RohitBhargava
If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse, from wifi enabled “smart kettles” to “selfie hair brushes” to mood tracking wrist straps. Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the “Internet of things” and offer a huge opportunity to marketers paying attention.
The One CES 2015 Trend Marketers Should Care About

How to Plan for the Internet of Things Data Deluge

David H Deans
The Internet has had a profound impact on the Global Networked Economy during the last year, with more changes still to come -- as applications expand and evolve. International Data Corporation (IDC) has shared its worldwide Internet of Things (IoT) predictions for 2015.
How to Plan for the Internet of Things Data Deluge

Internet of Things: Inventors and Operators

SandyCarter
There are two basic groups of Internet of Things use cases. One is centered around enterprises and entrepreneurs looking to invent new IoT products or services, and the other focused on those looking to optimize their operations. And the truth is that many of our clients, the businesses who stand to gain or lose the most based on their IoT strategy, represent both roles. They are inventors, and they are operators as well.
Internet of Things: Inventors and Operators

The Internet of Things Market to Reach $3.04 Trillion

David H Deans
You're going to see many more references to the Internet of Things in 2015, and for a very good reason. Industry analysts now believe that this nascent technology and associated ecosystem of vendors and service providers is ready to experience high growth.
The Internet of Things Market to Reach $3.04 Trillion

Why Bold Leadership Will Drive the Internet of Things

David H Deans
The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.
Why Bold Leadership Will Drive the Internet of Things

Smart Cities Technology: Opportunities for Midsized Vendors

JulieHunt
The market for smart city technology solutions is still very young and in formative stages, which means there's plenty of room for midsized companies to enter this solution space. Midsized technology vendors who fully understand the needs, desires and challenges that midsized cities have for smart city initiatives will find success in this market.
Smart Cities Technology: Opportunities for Midsized Vendors

How to Respect and Protect Your Users’ Privacy in the Internet of Things

PatrickSalyer
Notify your customers that you will protect their data privacy by stating clearly what you will do with the data collected by a device connected to the internet of things and how you will secure their data. For example, Preventice, maker of the BodyGuardian wearable device for people at risk of heart attack, clearly states its security strategies on its website.
How to Respect and Protect Your Users’ Privacy in the Internet of Things

Relevancy and the Internet of Things

MaryLiebowitz
Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?
Relevancy and the Internet of Things