Recent Posts

How to Respect and Protect Your Users’ Privacy in the Internet of Things

PatrickSalyer
Notify your customers that you will protect their data privacy by stating clearly what you will do with the data collected by a device connected to the internet of things and how you will secure their data. For example, Preventice, maker of the BodyGuardian wearable device for people at risk of heart attack, clearly states its security strategies on its website.
How to Respect and Protect Your Users’ Privacy in the Internet of Things

Relevancy and the Internet of Things

MaryLiebowitz
Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?
Relevancy and the Internet of Things

The Next Big Thing in Marketing That No One Knows About

steve olenski
Marketers the world over better become aware of this next big thing for it is coming and it will more than likely affect everything they do. As usual "it" goes by an acronym as we all know everything in marketing has to have some sort of acronym, right?
The Next Big Thing in Marketing That No One Knows About

Does Privacy Exist on the Internet of Things?

danielnewmanUV
The good news about the widespread dialogue on Facebook Messenger is that it brought to light the issues that surround privacy of data. Further implicating what some of us have always known: “When the service is free, the user is the product.” In other words, when companies like Facebook create applications that we use in our everyday lives, the real price is what we sacrifice for the right to use the application for free: our data.
Does Privacy Exist on the Internet of Things?

Forget the Internet of Things. Think the 'Internet of Me'

servantofchaos
It’s easy to get excited about devices, about the latest phone, band, tablet or watch. It’s also cool to think about how internet enabling our other devices makes our lives better.
Forget the Internet of Things. Think the 'Internet of Me'

A Tweet from Your Toaster: How the Internet of Things Will Affect Social Media

Lewis Robinson
It is predicted that the Internet of Things will encompass over 50 billion devices by the year 2020, and as more and more devices are made “smart,” we’re going to start seeing some fairly drastic changes in the way that our world works and how we interact with it.
A Tweet from Your Toaster: How the Internet of Things Will Affect Social Media

Internet of Things: Time for a Name Change?

danielnewmanUV
The "internet of things" is a silly and poorly thought out way of describing our connected world, because things may have intelligence but it is people, not things, that make the Internet the most powerful connector of resources, intelligence and information on the planet.
Internet of Things: Time for a Name Change?

Why "The Internet of Things" Is Not Just the New Buzzword

Sofie De Beule
You've probably seen the term 'Internet of Things' popping up in your online news reader lately. It is clearly more than just a new buzzword forced upon us by the marketing world. But how will it make our lives better? Or more importantly, how will it make your life better?
Why "The Internet of Things" Is Not Just the New Buzzword