For most of us, social media represents an easy way to be entertained and connect with our friends and family. Facebook boasts a huge, active user base of over 1 billion people. Twitter has over 600 million unique tweeters. Tumblr has 300 million unique visitors every year. That accounts for a lot of people and a lot of social media real estate. What many people may not know is how social media has come to be a major deciding factor in their future employment. One study released recently has suggested that 10% of all job applicants between the ages of 16 and 34 are rejected simply because of something on their social media accounts.
Social media has moved on from ambiguous status updates about how much you miss your ex or sharing hundreds of pictures of cats. Now it can prove beneficial when it comes to searching for your next job.
The world of recruitment advertising has evolved dramatically over time. Traditionally, a company would put up a job advert on a noticeboard in the job centre, or in the local newspaper, and people would mail their applications over to the hiring manager. Fast forward to the birth of the internet which turned recruitment on its head.
LinkedIn is fertile ground for recruiters to get people to fill jobs. According to a Bullhorn survey cited by this infographic, 97 percent of recruiters say they used LinkedIn to find job candidates. Furthermore, 67 percent of recruiters say that they solely use LinkedIn for recruiting.
Does social media recruiting work? If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for.
In addition to a great Linkedin network, using Twitter (or other social sharing sites) to “let people in” will help to raise your profile and “humanize” you. A likable online profile makes you approachable and adds to your impressive credentials.
Three years ago, I discovered the job-hunting power of Facebook ads. I pointed them at the hottest employers in Austin, and in three weeks, I had multiple offers to choose from. Last week, I wanted to see if this strategy could help get someone the gig of gigs: a job at Google.