For most of us, social media represents an easy way to be entertained and connect with our friends and family. Facebook boasts a huge, active user base of over 1 billion people. Twitter has over 600 million unique tweeters. Tumblr has 300 million unique visitors every year. That accounts for a lot of people and a lot of social media real estate. What many people may not know is how social media has come to be a major deciding factor in their future employment. One study released recently has suggested that 10% of all job applicants between the ages of 16 and 34 are rejected simply because of something on their social media accounts.
Social media has moved on from ambiguous status updates about how much you miss your ex or sharing hundreds of pictures of cats. Now it can prove beneficial when it comes to searching for your next job.
The world of recruitment advertising has evolved dramatically over time. Traditionally, a company would put up a job advert on a noticeboard in the job centre, or in the local newspaper, and people would mail their applications over to the hiring manager. Fast forward to the birth of the internet which turned recruitment on its head.