There are hundreds, if not thousands, of articles about building your personal brand during your job search. One thing that is often left out is the importance of building consistency throughout your profiles. Large brands understand that in order to have their message ingrained in the minds of their target demographic, they must consistently use the same messaging.
As any brand knows, reputation goes a long way – and the same can be said with a job board. If a friend of yours was looking for a similar position, ask yourself if you’d recommend the job board in question. If the answer is ‘no’, ask yourself why – and then consider whether it’s worth you continuing to use it.
I just had dinner with a job-seeking friend lamenting the number of jobs listed in the local paper. It seems someone may be missing out on three-quarters of all available jobs: LinkedIn. (He confirmed he’s on LinkedIn, in case anyone is concerned.)