- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
If you’re job-seeking, social media should definitely be an integral part of your job hunt strategy – and this includes Twitter. With that in mind, here are some tips on making your Twitter profile appealing to employers.
Personal branding is a practice of marketing themselves and their careers as brands. It can have many long-term and short-term benefits. Such as, helping you find a job, improving your overall professional image, and utilizing your Google search results when potential employers, colleagues, or clients search your name.
Social media screening (aka social screening) has become a common practice among recruiters and hiring managers, as well as some coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both individuals and organizations. It is primarily focused on job candidates and employers, but it can be applied to students, athletes, admissions offices and coaches as well.
Between the economic slump, too many overqualified kids gunning for mid-level positions and social media missteps, finding a new career is a pain. The paradox is that there are so many resources out there that should be helping job-hunters find new careers. There’s Monster, Craigslist and a dozen others that post open positions all the time. You can search them by location, salary, skills — it’s easy to find open jobs, but why is it so hard to get that interview?
"Dear Socially Stephanie: I'm a recent college grad, and I'm looking for a job. Do you have any tips on how I can make myself a bit more marketable on LinkedIn for recruiters?"
"Dear Socially Stephanie: I'm starting to look for a job. I think I'd be really good somewhere in social media. What should I make sure potential employers know about me during the hiring process? How can I make myself an attractive candidate?"
Content marketing is en fuego. If you’re on the outside wanting to get in, this article is for you. It examines reseach findings from the software masters at Kapost, advice on hiring from three industry experts, and above all, a series of insights regarding getting started in content marketing from CMI, Kelly Services and content marketing expert, Jean Spencer.
I found the data in this infographic to be interesting because it’s kind of anti-hype. LinkedIn is a fascinating network (as are Facebook and Twitter of course), but it seems that digital recruitment is still done on job boards rather than social. I’m actually kind of bummed.
Social media as we know it has been around for some time now and has gained plenty of mainstream acceptance, but the idea of working in the field full-time is still a mystery to many. Short of inventing the next Facebook, how can one earn a living in social media alone?
Call them stereotypes or misperceptions, but if you’re curious about why members of Generation Y, or millennials, are often described negatively, look no further than the job trail. Here are a few pieces of advice if you are a millennial and are looking for a job in the modern marketing world.