Yahoo’s been slowly but surely trying to change their staid image over the last few years, and their latest update is an exciting new hire: former JCPenney CMO Debra Berman has been hired as Yahoo’s senior VP of consumer marketing, the first ever incarnation of that role at the company. According to CMO Kathy Savitt’s blog post announcing the hire, Berman will “oversee product marketing, help drive audience engagement and lead consumer brand strategy.”
There are millions of articles out there on how to use freelancing websites like Elance , Fiverr and others to help sell your goods and services. The articles detail how a freelancer can offer his or her services online and set a bid price for the work they promise to do. Understanding how to navigate these waters is vital for the success of any marketer willing to dip into this pool of talent.
Picture the scene; you’re in the very last stages of your final year at university and graduation is nearly within sight. You’re not entirely sure what you want to do when you graduate yet but you quite like the idea of working in the digital sector. Why? Because it’s exciting, it’s fast-paced and the sector’s growing everyday… and you’ve already been told that you’re a ‘digital native’ so you already have some of the skills that employers are looking for.
When you’re working in the comfort of your own home, you might be tempted to slob out in your pajamas, watch a bit of TV or play your favorite computer game – but you need to stay focused, otherwise the luxury of working from home will soon disappear. With that in mind, here are some tips on staying focused while working remotely.
One of the most common question that I hear in the 6 years that I’ve been actively managing social networks is “How do I hire the right person or company for social media”? This is truly a difficult question to answer because, in every case, most businesses are different. Secondly, all social media managers or social media management companies have their own culture. Most businesses fear that their new hire or company will destroy the reputation and branding of the company.
“Your words do not communicate your value, your work does,” said award-winning author Pamela Slim in her book, “ Body of Work: Finding the Thread that Ties Your Story Together .” The recent career moves of our following social business associates shows their work is both communicated and valuable. Let's congratulate them.
When it comes to choosing an industry to work in, it’s fair to say that the digital industry is a great option. OK, so due to the nature of our business we might be a bit biased, but there’s no denying that the digital sector is an exciting one – and, as you can see from our jobs board, there are always lots of jobs available with a range of major brands both in the UK and around the world.
More women entrepreneurs are signing the paychecks every day. By positioning themselves as job creators rather than job seekers, they are creating thrilling prospects for the future of a new work culture where discussion on an unequal paycheck will perhaps become unnecessary.
This morning I got a call from a marketing director at a large destination/resort, she said she saw my published posts on LinkedIn and really enjoyed my insights on social business. This is the most effective type of advertising/marketing based on influence, and authority. Too many folks, without truly harnessing the power of their LinkedIn, think that just having a profile filled out 100% will get them LinkedIn leads & jobs.
As the Millennials ascend into management positions over the next several years, they will simultaneously become the largest generation in the workforce. While the Millennials won’t formally “take over” (no single generation ever runs things on its own), they will serve as a kind of “secret decoder ring” for all of us, helping clarify what the future of business will look like, post revolution. Change is coming, and smart organizations will start making the necessary adjustments today to stay ahead.