Influence is: ‘…the ability to drive action. When you share something on social media or in real life and people respond, that’s influence…’ That’s according to Klout, which describes itself as ‘the standard for influence.’ It’s a social scoring platform that helps social media users discover how they influence their online networks using a unique Klout scoring system.
Content discovery has become so important that tools once used for other purposes have now integrated this feature into their offerings. Three of these tools that we’re going to explore today include Hootsuite, Buffer and Klout.
When Kara Swisher broke the story last month, it seemed implausible, and perhaps even ridiculous to many at first. I theorized shortly thereafter why it might make sense for Lithium Technologies, known primarily as a customer community vendor, to acquire Klout, often considered both “the standard” and that laughing stock of online “influence.”
The NEW Klout measures your online influence AND recommends articles for you to share based on your topical interests. The interesting thing here is that usually platforms recommend content for your own consumption, but Klout recommends content that should resonate with your audience.
In almost a bizarre fashion following a night of discussion with Mark Schaefer and TJ McCue about the validity (or lack thereof) of Klout, right there in my Facebook stream I see a “Mashable” article delivering the news that Klout has reached an agreement to be acquired for ~100 million dollars by Lithium Technologies.
Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful
Klout recently updated their offering to incorporate a new level of content curation and guidance. Now, when you log in, you are taken to a new homepage titled ‘Create and share great content’, which lists blog posts sourced by Klout that match the topics you’ve chosen as your primary focus categories within your Klout profile.
Identifying the most influential people has become incredibly beneficial to companies that seek to strengthen their presence and reputation in social media. Numerous studies show that word-of-mouth and personal recommendations are seen as far more credible to consumers than newspaper and television advertisements.
Several cynics and faultfinders consider the Klout score to be whimsical and insignificant to the social media industry, even though Klout has steadily increased its reputation and popularity during the last few years due to its carefully calculated, complex algorithms.