The strength of a business’ online presence is often indicative of their ability to maintain established customer relationships, while also engaging new potential customers. Inbound marketers therefore must expend much of their time and effort implementing channels that drive traffic to their websites, relying on landing pages built to convert leads into paying customers.
Are your landing page optimization efforts actually killing your conversion rates? If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization?
Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. This post outlines some of the key elements of a landing page and how to maximise your pages, fit to purpose.
Email Marketing has not dead. On the contrary, is considered one of the most effective tool to deliver personalized messages to your prospects with an incredible low cost. Learn which aspects you should consider to improve your Email Marketing strategy and gain more and more clients.
For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all-time high and shows no signs of slowing down.
Traditionally, the process of generating leads through SEO looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are easy for Google to find, and then make some kind of offer on the page that convinces them to take the next step. But it isn't always this straightforward.
First, it’s important to know that the main purpose of your landing page is to generate leads. That’s it. Nothing too complicated. You want to give them something cool (like a sweet call to action) so they come to your landing page, fill out a form, then send them on their merry way to a cool thank you page (with the offer included).
Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that’s how bad it’s gotten. If you want to be part of the solution think about employing a landing page the next time you want a prospect to take action.
Let’s be 100% honest with each other here. No one ever goes on first dates because they’re fun. Sometimes they’re okay, but often they’re kind of awkward and nerve-wracking. In the best case, both landing pages and first dates are just the beginning of a wonderful, long-term arrangement.