Recent Posts

Leverage Web Analytics to Determine Lead Generation Goals

Kevin Page
How many monthly leads does your business need to generate to achieve monthly revenue goals? Proceed through this exercise to find out!
Leverage Web Analytics to Determine Lead Generation Goals

"Dear Occupant Or Current Resident": More Horrible Prospecting

DaveBrock
This week, I get a note from a “Digital Marketing Agency.” Their website talks about their deep experience in developing impactful, relevant content, engaging customers and prospects in relevant ways.
"Dear Occupant Or Current Resident": More Horrible Prospecting

The B2B Funnel is More Like a Pinball Machine

ArdathAlbee
The B2B funnel has constraints as a process of elimination based on the limited set of prospects in your database. A bunch go in at the top and a few come out the bottom. It's like setting yourself up for failure.
The B2B Funnel is More Like a Pinball Machine

Utilizing Lead Nurturing to Convert Leads into Customers

Kevin Page
Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates.
Utilizing Lead Nurturing to Convert Leads into Customers

6 Lead Generation Strategies from Fast-Growing Startups

larrykim
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. We got together to share the lead generation strategies we've used to build our companies far quicker than most are able to achieve. Have a look at what LeadPages learned from processing over 4 million opt-ins a month and how WordStream used PPC to increase revenue and clients ten-fold in three years!
6 Lead Generation Strategies from Fast-Growing Startups

How Any Industry Can Capture Customers Through Facebook

DenmonLawFirm
With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists.
How Any Industry Can Capture Customers Through Facebook

The 5 "Must Haves" to Ignite a Lead Generation Blog

DouglasBurdett
Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
The 5 "Must Haves" to Ignite a Lead Generation Blog

Lead Segmentation: Enhance Your Email Marketing

Kevin Page
Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
Lead Segmentation: Enhance Your Email Marketing

The Two Secrets to B2B Lead Generation

Julia Borgini
Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them.
The Two Secrets to B2B Lead Generation

The Dodo Bird of Marketing Tactics?

Randy Milanovic
If we were being honest with one another, we’d have to admit that a lot of what marketers have traditionally sent under the guise of "lead nurturing" basically amounts to unsolicited offers. It might not have been spam in the sense that the messages were about generic medications or overseas casinos, but they weren't really passing the smell test when it came to “requested information,” either.
The Dodo Bird of Marketing Tactics?