Recent Posts

6 Lead Generation Strategies from Fast-Growing Startups

larrykim
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. We got together to share the lead generation strategies we've used to build our companies far quicker than most are able to achieve. Have a look at what LeadPages learned from processing over 4 million opt-ins a month and how WordStream used PPC to increase revenue and clients ten-fold in three years!
6 Lead Generation Strategies from Fast-Growing Startups

How Any Industry Can Capture Customers Through Facebook

DenmonLawFirm
With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists.
How Any Industry Can Capture Customers Through Facebook

The 5 "Must Haves" to Ignite a Lead Generation Blog

DouglasBurdett
Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
The 5 "Must Haves" to Ignite a Lead Generation Blog

Lead Segmentation: Enhance Your Email Marketing

Kevin Page
Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
Lead Segmentation: Enhance Your Email Marketing

The Two Secrets to B2B Lead Generation

Julia Borgini
Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them.
The Two Secrets to B2B Lead Generation

The Dodo Bird of Marketing Tactics?

Randy Milanovic
If we were being honest with one another, we’d have to admit that a lot of what marketers have traditionally sent under the guise of "lead nurturing" basically amounts to unsolicited offers. It might not have been spam in the sense that the messages were about generic medications or overseas casinos, but they weren't really passing the smell test when it came to “requested information,” either.
The Dodo Bird of Marketing Tactics?

Tips & Techniques: Diversifying Lead Generation

Chris Marentis
The sole reliance on Google for getting visitors to your site can leave your sales team vulnerable to shifts that occur in the digital arena whether due to your competitors’ efforts, an algorithm update or unforeseen obstacles. Generating a healthy stream of leads for your business requires a diversified marketing approach that includes Google optimization as well as other channel activities to support your new business goals. There are many tools available to help your business be found and to draw people to your site.
Tips & Techniques: Diversifying Lead Generation

What's the Difference Between Content Marketing, and Managing It?

patricksantry
So what does all that mean? Essentially content management is the way to manage and structure content, content marketing is gauging the performance of that content. Also, we're talking marketing, so the gauging performance is one area, another is the actual marketing aspect. And what does that consist of, it's like marketing without your reader perceiving it as marketing.
What's the Difference Between Content Marketing, and Managing It?

The Benefits of Using Social Media Like a B2B Boss

MegHan.Hunt
There are all sorts of untapped marketing benefits available through social media, and when you use it like you know what you're doing, you make yourself - and your company - stand apart from the crowd. Take a look at the B2B benefits from social media use.
The Benefits of Using Social Media Like a B2B Boss

The Best Tactics to Generate More Leads from Facebook and Twitter

MadhurimaGupta
One of the biggest misconceptions about social media sites is that they are just only for brand awareness and not for generating leads. If you consider the same, your business is missing out a lucrative marketing channel. Instead, of getting distracted with the counts of Facebook “likes “and Twitter “followers”, focus on the statistics that can contribute to your revenue.
The Best Tactics to Generate More Leads from Facebook and Twitter