Recent Posts

5 Lead-Generating B2B Website Trends

Hinge Marketing
In this post, we’ll highlight the top five trends in lead-generating websites, with examples of how the some of the best marketers use these strategies to drive increased engagement and leads.
5 Lead-Generating B2B Website Trends

How B2B Brands Can Reduce Cost per Lead by up to 85 Percent [CASE STUDY]

chadpollitt
B2B marketers across all verticals are constantly challenged with driving qualified leads to hand off to Sales, all while making sure that cost per lead (CPL) is optimized – the less the CPL, the better. As a result, an entire ecosystem of tools, strategies and tactics are at marketers’ fingertips today.
How B2B Brands Can Reduce Cost per Lead by up to 85 Percent [CASE STUDY]

Leverage Web Analytics to Determine Lead Generation Goals

Kevin Page
How many monthly leads does your business need to generate to achieve monthly revenue goals? Proceed through this exercise to find out!
Leverage Web Analytics to Determine Lead Generation Goals

"Dear Occupant Or Current Resident": More Horrible Prospecting

DaveBrock
This week, I get a note from a “Digital Marketing Agency.” Their website talks about their deep experience in developing impactful, relevant content, engaging customers and prospects in relevant ways.
"Dear Occupant Or Current Resident": More Horrible Prospecting

The B2B Funnel is More Like a Pinball Machine

ArdathAlbee
The B2B funnel has constraints as a process of elimination based on the limited set of prospects in your database. A bunch go in at the top and a few come out the bottom. It's like setting yourself up for failure.
The B2B Funnel is More Like a Pinball Machine

Utilizing Lead Nurturing to Convert Leads into Customers

Kevin Page
Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates.
Utilizing Lead Nurturing to Convert Leads into Customers

6 Lead Generation Strategies from Fast-Growing Startups

larrykim
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. We got together to share the lead generation strategies we've used to build our companies far quicker than most are able to achieve. Have a look at what LeadPages learned from processing over 4 million opt-ins a month and how WordStream used PPC to increase revenue and clients ten-fold in three years!
6 Lead Generation Strategies from Fast-Growing Startups

How Any Industry Can Capture Customers Through Facebook

DenmonLawFirm
With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists.
How Any Industry Can Capture Customers Through Facebook

The 5 "Must Haves" to Ignite a Lead Generation Blog

DouglasBurdett
Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
The 5 "Must Haves" to Ignite a Lead Generation Blog

Lead Segmentation: Enhance Your Email Marketing

Kevin Page
Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
Lead Segmentation: Enhance Your Email Marketing