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lead generation

May 03, 2016
What technologies work together? Which technologies are must-haves vs nice-to-haves? What are the main categories of technologies that B2B marketers need?
What a High Performing MarTech Stack Looks Like | Social Media Today
October 12, 2015
Most B2B content marketers strive to generate leads through content marketing. The degree of success is largely influenced by the strategy. In a recent podcast recording with Guillaume Decugis, CEO of Scoop.it! we looked at the three pivotal elements of lead generation through content marketing.
A Guide to B2B Lead Generation Through Content Marketing
October 19, 2015
This survey is particularly interesting because they talk with a significant number of SMBs to generate the results. Their conclusions were crystal clear: local search is where the action is at, and the lowest ROI was from display and Bing ads. Let’s review their results:
local search is top marketing priority for small business owners
September 27, 2015
The strength of a business’ online presence is often indicative of their ability to maintain established customer relationships, while also engaging new potential customers. Inbound marketers therefore must expend much of their time and effort implementing channels that drive traffic to their websites, relying on landing pages built to convert leads into paying customers.
Optimizing Landing Pages for Lead Generation
September 11, 2015
If you’re not getting leads from Linkedin, you’re doing something wrong. Over the years, my associates and I at Click Intelligence have tested various approaches to see what works and what can be thrown away in the weekly trash. What did we find? The following key components make up the perfect formula for having a Linkedin Profile that’s a Lead Generation Machine.
August 25, 2015
Generating quality leads is essential in any business, and especially e-commerce based businesses. One way to generate more quality leads is through the process of remarketing , and there are a lot of benefits that come with YouTube remarketing , specifical l y .
July 09, 2015
Create value—not product pitches—at every stage of your buyer’s journey. Simple ways banks can drive leads with social media. At Hootsuite, I’ve seen social selling programs from many different organizations and perspectives. What I’ve observed is that social selling has transformed and matured...
July 01, 2015
Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics, and techniques and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all and good, but with the plethora of businesses adopting inbound marketing, it’s never been harder to drive leads online. There is a silver lining, however. Inbound marketing can be augmented with acceleration driving technology and tactics.
June 23, 2015
Perspective is always important when you’re planning, executing, and monitoring the performance of marketing campaigns. Audience research tools have been around for decades to facilitate media planning and buying across various channels online and offline. Most of these include the likes of ComScore, Nielsen, and Roy Morgan, which are paid tools heavily adopted by media agencies. Major networks have since introduced their own free media planning tools such as Google’s Display Planner. And with the rise of Facebook advertising, the network has also introduced their own audience insights tool called Facebook Audience Insights.
June 12, 2015
Don't use these terms interchangeably! Here's how they can work together.
How Content Marketing, Lead Gen and Demand Gen Work Together

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