#SMTLive Schedule

Lead Nurturing

June 23, 2017
This infographic outlines five key tips to help improve the performance of your lead magnets.
5 Tips to Make Lead Magnets Perform Better
April 13, 2017
Lead magnets are a great way to generate more leads. Contributor Bob Carver provides some tips on the essentials of great lead magnets.
How to Create Lead Magnets that Win Clicks and Influence Customers
May 13, 2016
The purpose of a lead magnet is to inspire the people who are consuming your content to get on your email list. In this post, Barry Feldman explains the details of an effective lead magnet, and how to construct one.
10 Effective Lead Magnets to Magnify Your Email List | Social Media Today
May 05, 2015
No matter which marketing automation tool you’ve invested in — Pardot, Marketo, Eloqua, HubSpot — figuring out how to structure and launch your first campaign can seem a little daunting. But a lead nurture campaign is one way that your new tool can really help your sales team keep prospects warm and turn them into opportunities, so understanding how best to make this work for your organization will set you on the road to getting the most out of your marketing automation platform.
The 7 Emails That Comprise Your First Lead Nurture Campaign
March 06, 2015
Many professional services firms are great at what they do, but struggle to produce enough leads to grow their business. What would you say if I told you that there's a way to generate new opportunities for your firm without cold-calling or mass email blasts? The answer is marketing automation.
February 05, 2015
“When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?” asks Mark Cuban. Or, let’s be honest, why would you want to be anything other than number one? In the cutthroat world of online advertising, however, it can be a struggle.
November 14, 2014
How does lead nurturing work, from start to finish? In this article I will share an effective strategy to find success in your inbound marketing campaign.
September 01, 2014
Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
April 19, 2013
Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert into leads they’re a lot less sales-ready than they used to be. Here are some ways to ensure your lead nurturing isn’t a bust.
July 25, 2012
I’ve been pushing social media for measurable sales outcomes for more than three years. Yet, I recently concluded “lead introduction” rather than generation is a more realistic expectation. Here's why.