Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert into leads they’re a lot less sales-ready than they used to be. Here are some ways to ensure your lead nurturing isn’t a bust.
I’ve been pushing social media for measurable sales outcomes for more than three years. Yet, I recently concluded “lead introduction” rather than generation is a more realistic expectation. Here's why.
Every website visitor to a B2B site is treated like a little gold nugget. Yes, some nuggets are more valuable than others and through lead nurturing you can learn about your prospect and take the right approach to keep your brand top-of-mind or guide them down the sales pipeline.
The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.
Lead nurturing is not unlike using a slow cooker. You can start with ingredients that don’t seem promising, but time will produce the delicious outcome for which you’re looking.
My objective is to tell you about the things I’ve done the 353 days before today, which proved to be wise and might help set an agenda for making next year über productive for you too.
Spending boatloads of money on marketing and not getting the return you expect? Too many companies are spending large sums of money on filling the Top of Funnel (ToFu) and not focusing enough on the meat of the equation, the Middle of Funnel (MoFu) that drives revenue. Much like the tofu salad at the Venetian or Palazzo in Las Vegas, it is just an appetizer. It’s the MoFu (Middle of the Funnel) that will have your sales team raving and profits soaring.