As social business and community leaders I encourage you to add one more thing to your to do list for 2015. Collectively, we must take a pledge to expose those who are not practicing what they preach. Small segments of our networks are often the loudest standing tall on their soapboxes made of best-selling books, conference keynotes, and popular blog posts. But visit their social profiles to see what they’re up to on a day to day basis…..crickets.
Inspiring your employees or team members is a plight that a lot of business owners and managers have to struggle with daily. It’s the key to keeping the momentum going in the company, so that projects are not only completed, but in a way that is satisfactory. The key to motivating those under you is to set an example for them.
Is American Express a credit card company? Yes. But if you speak to CMO John Hayes, he’ll tell you that American Express is first and foremost a service company. How do Hayes and his marketing team push the boundaries of marketing as service? By fostering workplace curiosity, taking up their customers’ interests and extending benefits to non-members.
I’ve looked before at what prompts people to stand up and propose a new and radical way of doing things. Research suggests that before people stand out from the crowd, they generally scan their environment to see how safe it is for them to do so.
Are you, like many others, trying to become more “customer centric”? If you look inside many corporate boardrooms these days, aside from stressing about next year’s budgets, the C-suite probably has a combination of words or phrases in or near the top priorities for the next year.
Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement.
Forbes.com’s Dan Schawbel believes millennials will continue to play a pivotal role in the global workplace trends we see next year. In 2015, millennials are set to become the largest percentage of the workforce for the first time. A generation that is vocal about their demand for a better work/life balance have naturally placed a higher value on a flexible and mobile work environment.
According to Catalyst.org, women currently hold 5.2 percent of Fortune 500 CEO positions and 5.4 percent of Fortune 1000 CEO positions. While it is obvious the glass ceiling still exists on an executive level, this is also likely to change as the white-collar economy moves towards a less hierarchical model, as predicted by Times.com.