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Link building is going through some changes since Google has made it clear the “wrong” kind will get you penalized. The trick is figuring out what the “right” kind is, and that is indeed tricky, but it isn’t impossible.
Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.
Three rules of link building, which include: Build links as if it won’t help your search engine results; the value of any link building activity is inversely related to its scalability; and be selective in your link building.
As link building changes and morphs from its old school ways to being more focused on content it’s imperative to recognize the value content can play from a link building perspective. The following tools and information help our team figure out how to measure the link value of content and share that with our clients.
It’s first important to understand a little bit about link building and some of the ways it can go right and wrong. If you know how link building works, you will know what to look for when it comes time to find a reputable company to help.
Once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? Here are four helpful sources to go after, and three others to stay away from.
Traditional publishers, or publishers that publish for the sole sake of the audience, are still relevant. In most cases, the link building tactics that works best for traditional publishers involve utilizing the PR team and outside influences to build links. The best part: Brands and other new-age publishers can (and should) also take advantage.
With the shift in Google algorithms switching from page rank to domain authority, there are definitely changes in the SEO world. There is a massive emphasis on content and social signals. With that in mind, here are some useful tips on how social media can help you build a strong backbone for your link building.
Many businesses throw in contextual links without considering some of the benefits. You will notice that all of the benefits work like a domino effect.
Since the introduction to Google’s latest algorithm ‘Penguin,’ social media has become increasingly important. The platforms provide the perfect environment for companies to build up links to their main website, through interacting with other influencers, sharing valuable content and building up a following of targeted users.