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Link building used to be status quo for SEO – but Google’s ever-changing algorithms have made link building a whole new game – particularly in the AP (After Penguin) world. In this article, we are looking into seven link building techniques that work in post-Penguin era.
There has been much speculation recently over the use of guest publications to boost link profile and also increase rankings within the SERPs. Many people think that Google will start to target guest posts and penalize websites, I don’t think this is true at all! Let’s face it, guest posting is one of the oldest forms of linking known to man and bloggers love to share articles and publish their content on friends blogs.
Although content is king, quality linking is still one of the biggest factors in helping determine rank order in the search engine results pages. Times have changed. In 2015, embark on a link building strategy that will produce links that are highly valued in Google's eyes. Here are 5 great types of links.
Link building is going through some changes since Google has made it clear the “wrong” kind will get you penalized. The trick is figuring out what the “right” kind is, and that is indeed tricky, but it isn’t impossible.
Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.
Three rules of link building, which include: Build links as if it won’t help your search engine results; the value of any link building activity is inversely related to its scalability; and be selective in your link building.
As link building changes and morphs from its old school ways to being more focused on content it’s imperative to recognize the value content can play from a link building perspective. The following tools and information help our team figure out how to measure the link value of content and share that with our clients.
It’s first important to understand a little bit about link building and some of the ways it can go right and wrong. If you know how link building works, you will know what to look for when it comes time to find a reputable company to help.
Once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? Here are four helpful sources to go after, and three others to stay away from.
Traditional publishers, or publishers that publish for the sole sake of the audience, are still relevant. In most cases, the link building tactics that works best for traditional publishers involve utilizing the PR team and outside influences to build links. The best part: Brands and other new-age publishers can (and should) also take advantage.