If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Register here!


August 26, 2015
​ In their most recent earnings report , LinkedIn CFO Steve Sordello noted that Sponsored Updates has been one of the company’s strongest performing ad offerings. To capitalize on this, the professional social network has released a new guide to help marketers ‘drive killer ROI’ through Sponsored Updates, with collected knowledge and learnings from hundreds of brands.
LinkedIn Releases New Guide to Maximizing Sponsored Updates | Social Media Today
August 25, 2015
SlideShare has today announced a new, Pinterest-like feature called ‘Clipping’ which is designed to help users ‘conduct and organize research and learn any topic quickly’ via the SlideShare platform.
SlideShare Re-Brands, Adds New Features, Highlights Growth [Infographic] | Social Media Today
August 25, 2015
Why should you share content on LinkedIn? It connects more than 200 million professionals. And it is where business people go. It’s demographic is older and wealthier than the other networks. Last but not least, it has a visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.
August 26, 2015
Larry Kim took LinkedIn’s new ads campaign management tool for a test drive this summer and found that 'overall, the new campaign management tool is much cleaner and more user-friendly'. Read Larry's full review here.
LinkedIn Rolls Out New Campaign Measurement Tool | Social Media Today
August 12, 2015
When it comes to marketing, there are two main ways to hack your way to success. You can A/B test, tweak, test and re-test, until you figure out what works, or you can check out how the Pros are doing it, and start off all your testing and tweaking at a major competitive advantage.
linkedin tips
August 06, 2015
With 347 million users across 200 countries, LinkedIn is one of the most popular social media sites in the world, and its popularity continues to grow. Nearly half of all B2B businesses are on the site, primarily thanks to its number one ranking among the best social network sites for lead generation.
LinkedIn Dos and Don’ts for Business | Social Media Today
August 03, 2015
LinkedIn certainly deserves accolades for its overwhelming success in adopting the unique content publishing platform known as Pulse. More than one million members have shared their important insights and knowledge via a tidal wave of Pulse blog posts, according to LinkedIn. The Pulse project appears to have initially fallen into the category of no risk, no reward. Yet the rewards have been plentiful for LinkedIn.
August 01, 2015
LinkedIn has announced it’s Q2 numbers , posting solid numbers in revenue, user growth and on-platform engagement. In the accompanying earnings call, CEO Jeff Weiner outlined their areas of growth and future plans for expansion.
LinkedIn Q2 Numbers: 380 Million Members, On-Platform Engagement Rising | Social Media Today
July 28, 2015
Having been part of LinkedIn Influencer program, Dave Kerpen knows the benefits of blogging on LinkedIn - he shares his thoughts and tips on making money through LinkedIn's Publishing Platform here.
How to Make Money by Blogging on LinkedIn | Social Media Today
July 21, 2015
It's impossible to deny LinkedIn's impact on the social media landscape. Unlike any other platform before it, it' s leveled the playing field for businesses to truly interact in a professional setting online. But are you using it effectively? It’s easy to let your page just sit there, waiting for divine-digital inspiration, but there are methods to make your page stand out on this mighty platform.
3 Hacks for LinkedIn Success