We all know the importance of having a brand presence on LinkedIn, but once you’ve set up your company page, it’s tough to know exactly what to do next. Social platforms like Vine, Instagram, and Twitter are great for sharing quick visuals or short status updates but LinkedIn offers brands -- and customers -- a completely different experience. Let’s look at three ways to maximize your brand’s presence on one of the most popular networking platforms on the planet.
Use Advanced Search to find your 4 buyers on LinkedIn. Remember – the more connected you are with people in your target company and the more groups you share in common with your target buyer, the closer the connection they will be and therefore, the greater the likelihood there names will appear high in your search results.
If you’re a B2B marketer, chances are that the things that cause you to grow a few extra gray hairs in your day to day are different than your B2C counterparts. Not only are the products more complicated to explain, but decisions often involve more than one person, making targeting and overall strategy tricky. So how can a business focused brand beat the odds and find the right audience? One-word: LinkedIn.
LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. 2014 revenue . Why is LinkedIn falling down so badly in ad revenue? Simple: their ads kind of stink. I've tried to make them work for dozens of clients, but finally had to give up. Here's why.
There are over 200 million users on LinkedIn. Everyday people are running wild joining groups, connecting with new contacts, commenting on their connections’ status updates, and much more. And everyday, the social media obsessed marketer inside me cringes at all the Linkedin crimes users make. Before you take another action on LinkedIn, consider what to do and what not do.
In the same way analysts look at a set of data and draw conclusions, we need to develop skills to be able to review a person’s LinkedIn profile, comments and updates and draw conclusions about whether that person is important to us or not, and what to do next. The best way to approach this is to look at how you might typically handle meeting someone new in an offline setting. When you meet someone in person, your brain is categorizing them even while you carry on a conversation.
The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people un-follow brands on social networks. And the infographic below, titled 'The Unfollow Algorithm,' illustrates what they found.
This morning I got a call from a marketing director at a large destination/resort, she said she saw my published posts on LinkedIn and really enjoyed my insights on social business. This is the most effective type of advertising/marketing based on influence, and authority. Too many folks, without truly harnessing the power of their LinkedIn, think that just having a profile filled out 100% will get them LinkedIn leads & jobs.
Social media has moved on from ambiguous status updates about how much you miss your ex or sharing hundreds of pictures of cats. Now it can prove beneficial when it comes to searching for your next job.
In this article I’ll give you seven secrets to creating compelling LinkedIn Showcase pages that speak to the audience you’re trying to reach. Late last year LinkedIn announced the availability of showcase pages. Showcase pages were touted as way for brands with multiple products and services to show them off.