Recent Posts

Social Selling: How to Create LinkedIn Invitations That Get Accepted

Koka Sexton
Personalize your invitation by explaining the context of your connection request. Why do you wish to connect? What is the benefit this person will gain from connecting with you? Feel free to reference a recent conversation, LinkedIn Group discussion or other event that brings you closer to your invitee.
Social Selling: How to Create LinkedIn Invitations That Get Accepted

3 Ways Business Service Firms Can Gain More Social Traffic

Ray Wang
37% of US shoppers use social media to research offerings that they're considering buying. This behavior has influenced business clients, who now go on LinkedIn, Facebook, or Twitter pages to learn about your company and compare you against competing firms.
3 Ways Business Service Firms Can Gain More Social Traffic

5 Reasons to Join LinkedIn Groups

Mary Green
The group function on Linkedin is one of the most overlooked opportunities I still see businesses missing out on. But you need to get over there and give them a shot. They are full of opportunity to help your business grow, get leads and build connections who may be useful down the road. Start with your own industry and add more groups as you can handle being active.
5 Reasons to Join LinkedIn Groups

The State of Social Media Marketing: Fall 2014 Edition

meloniedodaro
Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post.
The State of Social Media Marketing: Fall 2014 Edition

20 LinkedIn Mistakes That Turn Off Potential Customers

PamDyer
LinkedIn is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook.
20 LinkedIn Mistakes That Turn Off Potential Customers

How I Organize My Funnel in LinkedIn

socialtosales
I used to be able to see LinkedIn activity directly in my CRM. However, as of about a month or two ago, I no longer can. As a result, I started to take a closer look at LinkedIn’s increasingly CRM-like functionality on the Connections Page.
How I Organize My Funnel in LinkedIn

What Do You Get For $4,500 of Native Advertising?

chadpollitt
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
What Do You Get For $4,500 of Native Advertising?

3 Painless Steps to Better Networking, Both Online and Off

Ross Richendrfer
For anyone who groans at the words "networking event" take heart: there's another way. This post defeats the idea that you can only get the network you want by doing the things you hate. Specific strategies for LinkedIn, Facebook and Twitter are included.
3 Painless Steps to Better Networking, Both Online and Off

9 Reasons to Self-Promote Shamelessly on LinkedIn

larrykim
They may call you a sellout or a hustler, but when it comes to LinkedIn, it pays to be generous with your connections. As much as marketers lecture on the importance of quality over quantity, there’s no denying there are some major benefits to accumulating hordes of followers and friends, even if admittedly they couldn’t even pass for acquaintances IRL.
9 Reasons to Self-Promote Shamelessly on LinkedIn

How Will You Use LinkedIn for Your B2B Marketing?

180fusionchief
Your LinkedIn profile is vitally important. This is what other people will see when they have to decide whether or not you are a person worth doing business with. You only have to do this once so you should take the time to do it well. Complete all of the sections and make sure that you make it all look professional and accurate.
How Will You Use LinkedIn for Your B2B Marketing?