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May 20, 2015
With more than 320 million users, you would think that publishing on the LinkedIn platform would build your reputation as a thought leader while generating a ton of views and engagement, right?
linkedin publishing
May 17, 2015
Running a business? Want to generate more revenues? Leads are exactly what you need. Only then you can pursue those to convert them into your customers. But how can you do that? Are you using LinkedIn for your business? It is undoubtedly one of the best professional networks available.
May 15, 2015
I was happy to give a training at a local non-profit recently. The organization is going through a state of transition and some people are losing their positions. I gave a mini-course on how to use social selling techniques to present yourself on LinkedIn, and how to connect with prospective employers, peers and influencers at those prospective employers. One thing that caught me by surprise was that many people needed a lot of help just getting started. They were not familiar, much less proficient with LinkedIn, or other social networks like Twitter, or with create blog posts. In this article, I’m providing 5 tips and 15 links to help Beginners get started on social media and learn these critical platforms and tools.
5 Tips and 15 Links to Help Beginners Get Started on Social Media
May 12, 2015
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page at their option. When you post great content to your Company Page, your followers engage with the updates and share it with their networks which amplifies your reach and serves to build your following even more.
May 12, 2015
LinkedIn is one of my favorite social networks. Why? Well it works great as a business development tool for my business allowing me to target key prospects very accurately, saving time. Also it is a fantastic platform to showcase your expertise in a field. Especially with the new LinkedIn publishing platform with its 'blog posts' feature. My social media agency has secured numerous deals using the site as a sales development tool. A client of ours secured a deal of in excess of £200,000 using LinkedIn for sales prospecting. Interested now? Well read on!
May 09, 2015
With the rise of paid social, it's essential to know which platform suits your business goals. Take a look at three of the biggest players in social ads, to see what their key similarities and differences are. And which one is best for your brand.
paid social
May 08, 2015
Last week was a big one for social media giants Twitter and LinkedIn. They admitted to their investors and to the world that their display advertising platforms, which represent a significant amount of their revenue, aren’t working as well as they’d like. The reality is this: social marketing is a...
May 08, 2015
This is the final article in a series that offers recommendations for how LinkedIn, group owners/managers, and group members can improve the quality and value of LinkedIn groups.
May 07, 2015
With its new Elevate product, LinkedIn has jumped feet-first into the employee-advocacy marketplace, taking care to address an audience it feels is underexploited – employees. Although a fair comparison of features and product positioning will only be possible once Elevate is on general release later in 2015, I expect it to be a worthy – and likely formidable – competitor. Clearly, employee-advocacy companies live in interesting times.
May 01, 2015
Over the last several years, I have looked at thousands of LinkedIn profiles. I have seen a few great profiles, but the majority of them did not do a very good job at presenting the individuals in their best possible light.