In their most recent earnings report , LinkedIn CFO Steve Sordello noted that Sponsored Updates has been one of the company’s strongest performing ad offerings. To capitalize on this, the professional social network has released a new guide to help marketers ‘drive killer ROI’ through Sponsored Updates, with collected knowledge and learnings from hundreds of brands.
Why should you share content on LinkedIn? It connects more than 200 million professionals. And it is where business people go. It’s demographic is older and wealthier than the other networks. Last but not least, it has a visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.
Larry Kim took LinkedIn’s new ads campaign management tool for a test drive this summer and found that 'overall, the new campaign management tool is much cleaner and more user-friendly'. Read Larry's full review here.
When it comes to marketing, there are two main ways to hack your way to success. You can A/B test, tweak, test and re-test, until you figure out what works, or you can check out how the Pros are doing it, and start off all your testing and tweaking at a major competitive advantage.
With 347 million users across 200 countries, LinkedIn is one of the most popular social media sites in the world, and its popularity continues to grow. Nearly half of all B2B businesses are on the site, primarily thanks to its number one ranking among the best social network sites for lead generation.
LinkedIn certainly deserves accolades for its overwhelming success in adopting the unique content publishing platform known as Pulse. More than one million members have shared their important insights and knowledge via a tidal wave of Pulse blog posts, according to LinkedIn. The Pulse project appears to have initially fallen into the category of no risk, no reward. Yet the rewards have been plentiful for LinkedIn.
LinkedIn has announced it’s Q2 numbers , posting solid numbers in revenue, user growth and on-platform engagement. In the accompanying earnings call, CEO Jeff Weiner outlined their areas of growth and future plans for expansion.
It's impossible to deny LinkedIn's impact on the social media landscape. Unlike any other platform before it, it' s leveled the playing field for businesses to truly interact in a professional setting online. But are you using it effectively? It’s easy to let your page just sit there, waiting for divine-digital inspiration, but there are methods to make your page stand out on this mighty platform.