LinkedIn acquired Lynda last week for $1.5 billion and it represents LinkedIn’s largest acquisition in its twelve-year history. Lynda.com is an online learning platform which lets people take courses on a variety of topics. Topics include anything from web design and learning how to code to courses on body language and managing your time better. LinkedIn explained that it acquired Lynda to create a better experience for LinkedIn users. For example, LinkedIn users will be suggested courses from Lynda that will improve their career prospects or allow them improve their skills at their current job.
LinkedIn continues its expansion as an enterprise software provider with the launch of an employee advocacy product named Elevate . LinkedIn is the first social network to launch a software product in this space, and this further validates that employee advocacy is not going away. In fact, it...
In February last year, LinkedIn opened its publishing platform: LinkedIn Pulse to the public. It’s now rolled out access to the masses and you can publish your own posts via the LinkedIn platform. Some clients have been self-posting their delicious content via Pulse for a few months now. While they happily post away, we’ve noticed some experiencing declining views, comments and engagement. So has the shine rubbed off LinkedIn Pulse or is there more we can be doing to increase engagement?
It’s not enough to have a LinkedIn profile and hope the leads will come to you. Your relationship building strategy is a key part of your sales funnel and if you fail here, it is extremely difficult to turn a prospect into a sale. There are a number of key things you need to do that will greatly improve your success while relationship building on LinkedIn.
My advice to people beginning on the same journey? By all means, start on LinkedIn and do it well. It’s a wonderful growth hack. But when you need to generate leads on a larger scale, add more channels into the mix, since it won’t hold its own. And never abandon it – you will always find thought leaders and partners you want to engage with on Linkedin. Last, but not least, don’t stop working other channels too, be it media, non-LinkedIn social distribution, PPC, SEO and especially email where call to actions can and do work wonders. Bottom line, don’t put all your MQL eggs in one basket, but LinkedIn is your yummy icing on the cake.
Today’s LinkedIn groups don’t offer as much unique value as they could – or should. Can they be saved? Maybe. Much will depend on group managers and individual members, but there are a number of things LinkedIn itself can do to enhance their usefulness and value. This article shares some of my recommendations.
Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, lifespan and dare I say, personality. And it’s these very characteristics that ultimately define the composition, characteristics, goals and benchmarks of...
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.
We all know the importance of having a brand presence on LinkedIn, but once you’ve set up your company page, it’s tough to know exactly what to do next. Social platforms like Vine, Instagram, and Twitter are great for sharing quick visuals or short status updates but LinkedIn offers brands -- and customers -- a completely different experience. Let’s look at three ways to maximize your brand’s presence on one of the most popular networking platforms on the planet.
Use Advanced Search to find your 4 buyers on LinkedIn. Remember – the more connected you are with people in your target company and the more groups you share in common with your target buyer, the closer the connection they will be and therefore, the greater the likelihood there names will appear high in your search results.