From fashion rule-breaking firsts, to burritos and frigid temperatures, we’re looking at this week’s news by the numbers. The social numbers that is. Let’s take a closer look at the data and some key insights around some of the most popular topics in our collective psyche.
This week was a rollercoaster ride in news, between a tragic shooting in North Carolina, show hijacking Grammy interruptions, Netflix leak, and of course the imminent holiday that bums out so many singletons - Valentine’s Day.
Social business is an ever evolving arena, and the main concern I’ve been hearing is about value! This week I’ve been asked a great question that I really wanted to address: How do I add value to my social media?
Seeing sentiment rated comments about your brand through a social listening platform can be both exciting and daunting. Knowing the process behind sentiment rating, and what to do with comments after they've been rated, makes the task of gathering insights a lot easier. We lift the veil on sentiment analysis with an explanation of how comments are rated, screenshots of sentiment rated comments, and tools that can be used to gather insights from sentiment rated comments in a social listening platform.
The days of using social media as a means to broadcast or push marketing messages are over. Listening to online conversations and acknowledging the opinions and concerns of your customers will help you get your brand right on track to be able to quickly respond to your customers. But which type of data is valuable to create meaningful conversations? And how can brands truly make sense of it?
This week the northeast prepared for winter storm Juno. It was predicted that New York City could see up to 30 inches of snow. Jobs closed early, public transportation was shut down, state-mandated curfews were enforced, and grocery stores ran out of kale. The apocalypse seemed nigh.