Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
The biggest and most interesting news stories as played out on social media this week.
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. Did you know that social networking is also used for business?
We all have them, we know what they look like. They’re stuck. We look at aging reports and see them staying in the same stage of the pipeline, not moving forward, getting older, moldier as time passes.
Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.
Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.