You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
While the week started light and fluffy when it came to news on social, a number of serious tragedies and events have taken place at the end of the week. In keeping our spirits and outlook high, we’ll be analyzing social discussions that dominated that week from sharks, celebrity (non) feuds, and the ever fattening roster of republican presidential wannabes.
There’s something I like to call the summertime simmer. You may have already heard of the “summertime slowdown” in business and in life, but in recent years it’s become more and more apparent that business and even news cycles are never going to really take a holiday.
Shark week surfaced to the top of the social media scene this week, with other trending social stars including the befuddling anger toward Minions and Taco Bell's new delivery system (gluttony, thy glory hath no boundaries). The travel, tech and stock exchange experienced some weird tech glitches, and we were warned to stay out of the shark's home. That and more below, and away we go.
Last month’s Fashion Week flurry of Spring/Summer 2016 Men’s Collections staged in London, Paris and Milan revealed both distinct trends and divergences among presenting designers. In an attempt to unravel and decipher what some fashion pundits suggested was an ‘anything goes’ hodgepodge of trends in men’s fashion, I ran a social media analysis in NetBase .
We’ve all got BBQs, beaches, and fireworks on the brain, but let’s take some time to take a bite out of the social data around trending news stories this week before we officially hit the shores. And the backyards.
Summer slowdown, what summer slowdown? In the world of business and the overall news cycle, come the end of June everything simmers down a bit so we can all rest and recharge. That wasn’t the case this week as we saw a multitude of events and news stories hit the collected social psyche and the social conversations hard and fast.
This week people were buzzing on social about a fictional divorce (“The Simpsons” has been on for 27 seasons, I understand the attachment and resulting heartbreak there), and music festival acts gracing the stages of Gov Ball NYC. Starbucks PSL enthusiasts can rejoice in the release of six new flavors, and Apple’s WWDC garnered the tech set’s undivided attention. But yesterday afternoon’s news that Twitter CEO Dick Costolo is stepping down overshadowed all other social conversations. The essential leader of the social media free world is outtie, social data is about to get incredibly meta.
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.
The latest in Social Media Today's Best Thinker webinar series was on the to pic 'Way Beyond Listening: Integrating Listening Into Your Platform for ROI' . This webinar, sponsored by Synthesio, featured Brian Melinat, Director of Marketing Analytics at Dell, Kristine Vick, Principal in the Digital and Content team at SAS, and Ben Lapidus, Senior Sales Engineer at Synthesio .
From FIFA to three more candidates jumping into the US presidential pool, lots of stories have been getting the social media world abuzz this week. We thought we wouldn’t have to hear about FIFA for another three years following last year’s World Cup in Brazil, but rumors of corruption have blown the floodgates wide open as the truth pours out. We’ve also made sure to keep a running tab on who’s winning the social media race as we get closer and closer to the 2016 US presidential elections and have the update on that neck-in-neck conversation.