Recent Posts

The End of the Beginning: Season 1 of “Serial” Is Officially Over

DinahSusan
Serial made podcasts vogue, and brought back the allure of unsolved mysteries. Now that season one is over, we look at the social activity around this NPR phenomenon.
The End of the Beginning: Season 1 of “Serial” Is Officially Over

Voyeur, Sharer or Engager: Which One Are You?

Bryan Kramer
Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have these opportunities every day in our companies and our lives to create shareable moments.
Voyeur, Sharer or Engager: Which One Are You?

Trending This Week: News Stories on Social Media

DinahSusan
From "Serial" to holiday ads, protests at 30 Rock, and lots more in between and around the interwebs.
Trending This Week: News Stories on Social Media

Social Business Is Rooted in Conversation, Not Platforms

danielnewmanUV
If you wish to build a successful social business, you have to break the wall. Get your employees to participate genuinely in your social media initiatives. Make them your brand’s voice and let them interact in their own social circles. Your social media efforts seem more human, and this human touch is what people want, need, and look for.
Social Business Is Rooted in Conversation, Not Platforms

Social Media Analytics: Should You Pay For a Platform?

PaisleyHansen
Are you using a service that tracks your social media metrics? If so, do you feel like you're getting your money's worth? What if we told you you could track everything for FREE? This article evaluates different social media services that are not only free, but extremely helpful and efficient.
Social Media Analytics: Should You Pay For a Platform?

Holiday Social Data Round-Up: Black Friday, Small Biz Saturday, Cyber Monday and More

DinahSusan
Black Friday, Small Biz Saturday, Cyber Monday. It's been a consumerism frenzy, as the focus of the US (and other parts of the world) shifted quickly from family, food, and friends to bargain buys, doorbuster deals, and online shopping.
Holiday Social Data Round-Up: Black Friday, Small Biz Saturday, Cyber Monday and More

5 Dashboard to Monitor Your Brand Mentions

annsmarty
This question I hear all the time: "How do you manage to be everywhere?" Ok, I am not everywhere but I have some tools that help me participate in any discussions involving myself or my projects.
5 Dashboard to Monitor Your Brand Mentions

Socially Stephanie: Looking Beyond Facebook & Twitter

StephanieFrasco
"Dear Socially Stephanie, I just read an article that says Facebook and Twitter are worthless. Is this true? And if so, where should I focus my energy?"
Socially Stephanie: Looking Beyond Facebook & Twitter

Barack Obama, Cuddles and Putin: G20 Social Listening

Leslie Nuccio
With content and commentary created on a 24-hour basis, there’s no such thing as a one-off, standalone story anymore.
Barack Obama, Cuddles and Putin: G20 Social Listening

What's Next with Sentiment Analysis? Questions and Answers

BenFoley
Last week, Social Media Today and Tracx joined forces to host a webinar entitled "What’s Next with Sentiment Analysis?" The conversation addressed how more and more organizations are accessing the true connotation of every word posted by their audience, thanks to sentiment analysis tools. Some great questions were asked during the discussion, and we’ve answered them in this post.
What's Next with Sentiment Analysis? Questions and Answers