Summer slowdown, what summer slowdown? In the world of business and the overall news cycle, come the end of June everything simmers down a bit so we can all rest and recharge. That wasn’t the case this week as we saw a multitude of events and news stories hit the collected social psyche and the social conversations hard and fast.
This week people were buzzing on social about a fictional divorce (“The Simpsons” has been on for 27 seasons, I understand the attachment and resulting heartbreak there), and music festival acts gracing the stages of Gov Ball NYC. Starbucks PSL enthusiasts can rejoice in the release of six new flavors, and Apple’s WWDC garnered the tech set’s undivided attention. But yesterday afternoon’s news that Twitter CEO Dick Costolo is stepping down overshadowed all other social conversations. The essential leader of the social media free world is outtie, social data is about to get incredibly meta.
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.
The latest in Social Media Today's Best Thinker webinar series was on the to pic 'Way Beyond Listening: Integrating Listening Into Your Platform for ROI' . This webinar, sponsored by Synthesio, featured Brian Melinat, Director of Marketing Analytics at Dell, Kristine Vick, Principal in the Digital and Content team at SAS, and Ben Lapidus, Senior Sales Engineer at Synthesio .
From FIFA to three more candidates jumping into the US presidential pool, lots of stories have been getting the social media world abuzz this week. We thought we wouldn’t have to hear about FIFA for another three years following last year’s World Cup in Brazil, but rumors of corruption have blown the floodgates wide open as the truth pours out. We’ve also made sure to keep a running tab on who’s winning the social media race as we get closer and closer to the 2016 US presidential elections and have the update on that neck-in-neck conversation.
Fashion has joined the IoE – the Internet of Everything. The opening salvo that Fashion, in particular, luxury, is in the Valley’s crosshairs was reflected earlier this month when Yahoo CEO Marisa Meyers co-chaired Anna Wintour’s Met Gala sealing Yahoo’s sponsorship of the Costume Institute’s China Through a Looking Glass exhibit.
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials.
Death and taxes, am I right? This week in the US, one of life’s inevitabilities dominated our financial mindsets as people scrambled to file last year’s taxes. Not to mention our Twitter convos. April 15 has come and gone, another tax day done, but which tax filing software won the brand conversation battle on social? Also, on the presidential ballot front, the democratic party’s own Hillary Clinton announced she’s running. Officially.
Whether you’re a large brand or a small personal brand, monitoring social media is a bare necessity of operation. Unless, of course, you don’t have any social media outposts—that’s a subject for a different day. Everyone, from a small personal brand to the social media manager of a large brand, needs a social media monitoring system. And you can set one up that can take you as little as 30 minutes a day to maintain.