From FIFA to three more candidates jumping into the US presidential pool, lots of stories have been getting the social media world abuzz this week. We thought we wouldn’t have to hear about FIFA for another three years following last year’s World Cup in Brazil, but rumors of corruption have blown the floodgates wide open as the truth pours out. We’ve also made sure to keep a running tab on who’s winning the social media race as we get closer and closer to the 2016 US presidential elections and have the update on that neck-in-neck conversation.
Fashion has joined the IoE – the Internet of Everything. The opening salvo that Fashion, in particular, luxury, is in the Valley’s crosshairs was reflected earlier this month when Yahoo CEO Marisa Meyers co-chaired Anna Wintour’s Met Gala sealing Yahoo’s sponsorship of the Costume Institute’s China Through a Looking Glass exhibit.
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials.
Death and taxes, am I right? This week in the US, one of life’s inevitabilities dominated our financial mindsets as people scrambled to file last year’s taxes. Not to mention our Twitter convos. April 15 has come and gone, another tax day done, but which tax filing software won the brand conversation battle on social? Also, on the presidential ballot front, the democratic party’s own Hillary Clinton announced she’s running. Officially.
Whether you’re a large brand or a small personal brand, monitoring social media is a bare necessity of operation. Unless, of course, you don’t have any social media outposts—that’s a subject for a different day. Everyone, from a small personal brand to the social media manager of a large brand, needs a social media monitoring system. And you can set one up that can take you as little as 30 minutes a day to maintain.
With so many amazing social media experts under one roof at Social Media Marketing World, it’s almost impossible NOT to come home with a pages full of tips, notes, and suggestions for your brand. As usual, my main note-taking device was Twitter, so here’s a list of my top 5 learnings curated from my hundreds of tweets over two action-packed days.
Every brand hopes their audience will engage, but what happens when someone does? Are you merely collecting data or promoting dialog? Is social engagement factored into your transmedia strategy? It should be – it expands reach as your audience becomes part of your brand’s story. EAT24 is doing it and it’s paying off, big!
As fashion brand digital directors scrutinize their social media impact for what seems to have been an endless global Fashion Week the past month, I challenged myself to come up with novel social media insights prisms using the enterprise social intelligence platform NetBase.
All around the world, people are preparing to don their greenest finery for St. Patrick’s Day (or is it St. Patty’s Day?) and the controversial debate of Ts vs Ds has the social world divided. The impending Irish holiday (celebrated with beer-fueled debauchery here in the States) is just one of the stories that trended on social this week.