Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

listening

March 17, 2015
Every brand hopes their audience will engage, but what happens when someone does? Are you merely collecting data or promoting dialog? Is social engagement factored into your transmedia strategy? It should be – it expands reach as your audience becomes part of your brand’s story. EAT24 is doing it and it’s paying off, big!
March 17, 2015
As fashion brand digital directors scrutinize their social media impact for what seems to have been an endless global Fashion Week the past month, I challenged myself to come up with novel social media insights prisms using the enterprise social intelligence platform NetBase.
March 13, 2015
All around the world, people are preparing to don their greenest finery for St. Patrick’s Day (or is it St. Patty’s Day?) and the controversial debate of Ts vs Ds has the social world divided. The impending Irish holiday (celebrated with beer-fueled debauchery here in the States) is just one of the stories that trended on social this week.
March 11, 2015
Do you know if your brand is loved on social? True brand health is based on more than success in one social metric or sheer popularity—there is a big difference between Like and love. To find which brands seeing “love” on social, we went beyond fans and followers to focus on several different social metrics that showcase the reaction to brands across the social web.
March 06, 2015
Llamas on the loose, a now-famous dress that’s white and gold... or is it black and blue? The last week in social media has been, how shall I put this, quirky. That might be an understatement.
March 04, 2015
Using DataRank analytics, a billion-dollar brand analyzed conversation to find out what people were specifically calling out as safety issues. Instead they found that much of the negative sentiment was directed at other consumers, condemning their lack of safety precautions in using the product and wrongfully blaming the brand.
February 20, 2015
From fashion rule-breaking firsts, to burritos and frigid temperatures, we’re looking at this week’s news by the numbers. The social numbers that is. Let’s take a closer look at the data and some key insights around some of the most popular topics in our collective psyche.
February 13, 2015
This week was a rollercoaster ride in news, between a tragic shooting in North Carolina, show hijacking Grammy interruptions, Netflix leak, and of course the imminent holiday that bums out so many singletons - Valentine’s Day.
February 12, 2015
The anticipation building for the Kanye Yeezy Boost trainer brand has elevated a sports label into the once rarified fashion discourse of NYFW.
February 11, 2015
Social business is an ever evolving arena, and the main concern I’ve been hearing is about value! This week I’ve been asked a great question that I really wanted to address: How do I add value to my social media?

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