Social media buzz alone is not enough to build and retain customer loyalty. Buzz is great for attracting new customers, but in order to keep them, you need to develop a long-term strategy. Staying power is what encourages customers to stick around.
Over the last few years, social media listening has become nothing short of an essential part of online reputation management, employed by brands to control their image and visbility on the web. Why is social media listening crucial for your marketing strategy and what are the top tools to gather data? Read on to find out.
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
Written by Dave Brock | Posted on August 24th 2014
We all have them, we know what they look like. They’re stuck. We look at aging reports and see them staying in the same stage of the pipeline, not moving forward, getting older, moldier as time passes.
Listening to Your Community: What to Measure? What to Outsource? What to DIY?
April 22nd 2014
Earlier in the year, we talked about the importance of creating customer communities, but once you've done this and you're community is scaling, how do you manage? Should you outsource your community the same way people outsource their call centers? Your community manager and their team make up the face and voice of your brand. They possess a combination of marketing, PR, and customer support, with social skills to support these roles. They're usually the first to notice negative comments about your company and its products and services. They can usually alleviate issues before they spread and know which subject matter experts can help. They're also the ones announcing new features and accomplishments, and engaging customers and prospects with relevant, quality content with a human touch.