Recent Posts

Local Marketing Gets a Toy

CarolineMelberg
Yelp is ten years old and they gave everybody else a gift to celebrate, a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data, but is it fun.
Local Marketing Gets a Toy

Is Your Business Optimized for Local Search?

bigcouchmedia
Fact: If you are a local brick-and-mortar business, you are more than likely missing out on a ton of business if your business isn’t optimized for local search directories. People aren’t calling 411 or looking at the old fashioned brick type book called the Yellow Pages when looking for a local restaurant, destination or other local business. They are heading to their laptop, desktop, tablet or mobile phone.
Is Your Business Optimized for Local Search?

Why You Should Monitor Your Local Listings

CarolineMelberg
Have you heard of the lawsuit a restaurant owner filed against Google because of a probable hacking? "How Google Map Hackers Can Destroy a Business at Will" is a recent article on Wired.com by Kevin Poulsen and it made me think about how easy it is to lose business out of ignorance or indifference to our online presence.
Why You Should Monitor Your Local Listings

6 Tips to Take Your Local Business to the Next Level with Facebook

StoreYa
So you have a local business. You may think you don’t need to advertise online: your business is in town, people talk about it, people know about it. If you’re going to advertise, you might as well just put another ad in the local paper, right? Wrong.
6 Tips to Take Your Local Business to the Next Level with Facebook

Businesses: It's Time to Get Social, Think Local, and Spend on Mobile

Deanna Baisden
As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. It targets mobile consumers in their current location with content and promotions shared on social networks.
Businesses: It's Time to Get Social, Think Local, and Spend on Mobile

Locally Grown SEO Just Tastes Better

MegHan.Hunt
If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.
Locally Grown SEO Just Tastes Better

Small Business Saturday: 5 Ways to Support Local Businesses

ShannonBelew
Are you supporting local businesses? With another Black Friday in the rear view mirror and Cyber Monday just on the horizon, shoppers are encouraged to make a detour to small businesses in their town and shop local on what’s been declared Small Business Saturday.
Small Business Saturday: 5 Ways to Support Local Businesses

Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses

DWilliamJones
When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Network maybe gain a little fame for the little guy.
Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses

The Basics of Using Online Social Networks to Boost Local Business

SilverMatrixx
Facebook, Twitter, Google +, and LinkedIn are fantastic ways to get your local business’ name into the public’s mind and are sites you should focus on to set up complete profiles.
The Basics of Using Online Social Networks to Boost Local Business

Simple Social Media Assessment Tool

KeithPaul
Always on the lookout for new and interesting ways social media managers can assess and evaluate social media presences for their businesses (and their competitors), I came across this gem.
Simple Social Media Assessment Tool