Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Yelp is ten years old and they gave everybody else a gift to celebrate, a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data, but is it fun.
Fact: If you are a local brick-and-mortar business, you are more than likely missing out on a ton of business if your business isn’t optimized for local search directories. People aren’t calling 411 or looking at the old fashioned brick type book called the Yellow Pages when looking for a local restaurant, destination or other local business. They are heading to their laptop, desktop, tablet or mobile phone.
Have you heard of the lawsuit a restaurant owner filed against Google because of a probable hacking? "How Google Map Hackers Can Destroy a Business at Will" is a recent article on Wired.com by Kevin Poulsen and it made me think about how easy it is to lose business out of ignorance or indifference to our online presence.
So you have a local business. You may think you don’t need to advertise online: your business is in town, people talk about it, people know about it. If you’re going to advertise, you might as well just put another ad in the local paper, right? Wrong.
As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. It targets mobile consumers in their current location with content and promotions shared on social networks.
If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.
Are you supporting local businesses? With another Black Friday in the rear view mirror and Cyber Monday just on the horizon, shoppers are encouraged to make a detour to small businesses in their town and shop local on what’s been declared Small Business Saturday.
When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Network maybe gain a little fame for the little guy.
Facebook, Twitter, Google +, and LinkedIn are fantastic ways to get your local business’ name into the public’s mind and are sites you should focus on to set up complete profiles.
Always on the lookout for new and interesting ways social media managers can assess and evaluate social media presences for their businesses (and their competitors), I came across this gem.