Are you fighting to gain a foothold as a new brand in your local community? It’s tough getting your name out there and building a relationship with your friends and neighbors; at least as a business. How do you market yourself without spending a ton of money, or looking like someone trying to take advantage of friendships for the purpose of expanding your business?
It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile.
Fact: If you are a local brick-and-mortar business, you are more than likely missing out on a ton of business if your business isn’t optimized for local search directories. People aren’t calling 411 or looking at the old fashioned brick type book called the Yellow Pages when looking for a local restaurant, destination or other local business. They are heading to their laptop, desktop, tablet or mobile phone.
Have you heard of the lawsuit a restaurant owner filed against Google because of a probable hacking? "How Google Map Hackers Can Destroy a Business at Will" is a recent article on Wired.com by Kevin Poulsen and it made me think about how easy it is to lose business out of ignorance or indifference to our online presence.
So you have a local business. You may think you don’t need to advertise online: your business is in town, people talk about it, people know about it. If you’re going to advertise, you might as well just put another ad in the local paper, right? Wrong.
As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. It targets mobile consumers in their current location with content and promotions shared on social networks.