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local business

April 19, 2016
Local-focused marketers have to leverage opportunities by creating content of genuine interest and value to target audiences, whether through blogs, video, social media marketing or other methods.
local content marketing bernadette coleman
May 17, 2015
Are you fighting to gain a foothold as a new brand in your local community? It’s tough getting your name out there and building a relationship with your friends and neighbors; at least as a business. How do you market yourself without spending a ton of money, or looking like someone trying to take advantage of friendships for the purpose of expanding your business?
social media local community
November 12, 2014
It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile.
July 26, 2014
Yelp is ten years old and they gave everybody else a gift to celebrate, a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data, but is it fun.
July 21, 2014
Fact: If you are a local brick-and-mortar business, you are more than likely missing out on a ton of business if your business isn’t optimized for local search directories. People aren’t calling 411 or looking at the old fashioned brick type book called the Yellow Pages when looking for a local restaurant, destination or other local business. They are heading to their laptop, desktop, tablet or mobile phone.
July 11, 2014
Have you heard of the lawsuit a restaurant owner filed against Google because of a probable hacking? "How Google Map Hackers Can Destroy a Business at Will" is a recent article on by Kevin Poulsen and it made me think about how easy it is to lose business out of ignorance or indifference to our online presence.
June 20, 2014
So you have a local business. You may think you don’t need to advertise online: your business is in town, people talk about it, people know about it. If you’re going to advertise, you might as well just put another ad in the local paper, right? Wrong.
June 19, 2014
As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. It targets mobile consumers in their current location with content and promotions shared on social networks.
April 07, 2014
If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.
December 01, 2013
Are you supporting local businesses? With another Black Friday in the rear view mirror and Cyber Monday just on the horizon, shoppers are encouraged to make a detour to small businesses in their town and shop local on what’s been declared Small Business Saturday.