Social Media has become one of the most amazing platforms for people to connect with one another. They are also gradually replacing the matrimonial websites on the internet. And love, including the long-distance relationships, is blossoming on social media more than ever before, as people across geographies are connecting with one another using these platforms.
Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.
Brian Sheehan is the author of Loveworks a great book that talks of the emotional commitment your customers and employees need to feel to belong to a group that love your brand. Are you loved? Find out how to be a well loved brand.