While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data - such as social networks, blogs, news articles and discussions - has required hire a bunch of data scientists to write queries for you full time.
It would be an extreme understatement to say social media is popular. Considering the hundreds of millions of people that regularly check their Facebook, Twitter, and Instagram accounts, it’s no stretch to say that social media has become a regular part of life. In fact, 63% of Facebook users log into the social networking site at least once a day.