For the tech community, the holiday season is followed by that other most magical time of the year: the Consumer Electronics Show in Las Vegas. CES is the largest tech event in the world, a weeklong con ference where the world’s leading companies show off prototypes of their coolest innovations and ideas.
The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer, will begin their hunt online. If your website isn't coming up when someone types in those keywords, you better believe those customers are going to go somewhere else. However, one of the biggest obstacles to getting involved is understanding what you'll have to pay. How much does SEO cost anyway?
We talked to British digital thought leader Luke Brynley-Jones on what millennials really want, how smartphones are changing the way we do business, and why email addiction might be the biggest challenge to the modern workplace.
If you think a good company culture means having a ping pong table in the break room, think again. Thanks to the influx of young startups in Silicon Valley and beyond, company culture has become a standard by which to judge all businesses, new and old. It is no longer enough to simply have your employees do good work; these days, you need happy employees to do good work, and happy employees come from a rich company culture.
Remote working has become the staple for the new generation of employees, especially those who work in digital or social media. Companies save costs by either not hosting a workplace or occasionally occupying of a co-working space, and employees get the freedom to focus and work from any location. But the debate rages on: does this make employees lazier and less accountable? Are employees wasting time with emails to keep connected to co-workers instead of focused on the task at hand?
Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here I will also show you how this has transformed the way F5 handles social selling, allowing the company to reach 2.4 million connections/ contacts every day.
When you’re working in the comfort of your own home, you might be tempted to slob out in your pajamas, watch a bit of TV or play your favorite computer game – but you need to stay focused, otherwise the luxury of working from home will soon disappear. With that in mind, here are some tips on staying focused while working remotely.
I’ve seen the following scenario play out over and over again. Marketers make contact with a blogger who is seemingly enthusiastic about posting and working together. They send the blogger a free item but the blogger never posts. Where do you draw the line between being needy or pushy and following up tactfully to score an earned post?
Us, marketers, we love buzz words. Omni-channel. Real-time marketing. Retargeting. The list goes on. Each one of us wants to show off how cool, cutting-edge, and tuned-in with modern times our brand is. And all the while we are missing the most important measure of all – relationship capital.