Recent Posts

Twitter Generated $716 Million in Auto Sales in 2013

Peter Roesler
Twitter recently partnered with MarketShare to do a study on the effectiveness of Twitter marketing on auto sales. The results from this study show that Twitter not only works for auto sales, but has generated over $700 million in car sales.
Twitter Generated $716 Million in Auto Sales in 2013

Public Cloud Services Market will Reach $113 Billion

David H Deans
This year has been a pivotal period for many public cloud service providers. They've fully tapped the early-adopter segment of the market.
Public Cloud Services Market will Reach $113 Billion

3 Ways to Conduct B2B Market Research Using Digital Marketing

Mary Wieder
Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. How can marketers conduct research using digital marketing techniques?
3 Ways to Conduct B2B Market Research Using Digital Marketing

Social Media Challenges in Destination Marketing

gonzogonzo
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
Social Media Challenges in Destination Marketing

Why Our Understanding of Social Media Must Always Be Placed in Context

Gareth Price
Context always matters. Whether it's what we write or what we say. Everything detail has the potential to affect the context of what we think or say. Whether we're marketers or researchers, we always need to understand the context of what's being shared. It frames all the decisions we make and all the strategies we subsequently conceive.
Why Our Understanding of Social Media Must Always Be Placed in Context

Competitor Analysis: Four Keys to Unlocking a Successful Strategy

ginidietrich
A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge.The customer is your judge, and they have done their research. So should you.
Competitor Analysis: Four Keys to Unlocking a Successful Strategy

Facebook News Feed Ads Dominate, Vindicate Exchange Model

Jacey Gulden
A new Adroll study shows that Facebook’s News Feed Ads are in fact generating phenomenal 21x higher click-through rates compared to standard web retargeting advertisements.
Facebook News Feed Ads Dominate, Vindicate Exchange Model

The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

Vanessa DiMauro
A customer shares an insight within your company’s online community. She somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. “It would be great if the XYZ product would …” she writes. What does your company do with that customer input?
The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

Sports Fans Use Social Media to Cry Foul Against New Mascot

saraheaton
Irate sports fans turn to social media to protest the unveiling of a new team mascot. Anger erupts further when their comments are deleted from the team's official Facebook page. Censorship and lack of consumer consultation create social media drama among fans. What are you doing to engage your raving fans on social media?
Sports Fans Use Social Media to Cry Foul Against New Mascot

For Dunkin’ Donuts the World of Social Media Runs on ROI

Localspeak
Dunkin’ Donuts’ inspiring “happy life and work” mantra—America Runs on Dunkin’ – has carried seamlessly throughout the company’s traditional and viral advertising campaigns, reaping the benefits of a stable positive net sentiment throughout the year. A clever model on how a brand can sustain positive sentiment, the company is an exemplary case study in linking a dedicated social media strategy to social ROI.