You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. How can marketers conduct research using digital marketing techniques?
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
Context always matters. Whether it's what we write or what we say. Everything detail has the potential to affect the context of what we think or say. Whether we're marketers or researchers, we always need to understand the context of what's being shared. It frames all the decisions we make and all the strategies we subsequently conceive.
A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge.The customer is your judge, and they have done their research. So should you.
A new Adroll study shows that Facebook’s News Feed Ads are in fact generating phenomenal 21x higher click-through rates compared to standard web retargeting advertisements.
A customer shares an insight within your company’s online community. She somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. “It would be great if the XYZ product would …” she writes. What does your company do with that customer input?
Irate sports fans turn to social media to protest the unveiling of a new team mascot. Anger erupts further when their comments are deleted from the team's official Facebook page. Censorship and lack of consumer consultation create social media drama among fans. What are you doing to engage your raving fans on social media?
Dunkin’ Donuts’ inspiring “happy life and work” mantra—America Runs on Dunkin’ – has carried seamlessly throughout the company’s traditional and viral advertising campaigns, reaping the benefits of a stable positive net sentiment throughout the year. A clever model on how a brand can sustain positive sentiment, the company is an exemplary case study in linking a dedicated social media strategy to social ROI.
I reside three blocks from Zuccotti Park, where “Occupy Wall Street” (OWS) has planted the movement firmly in New York City’s Financial District and, in just four weeks, has sparked a global social dialogue echoing societal malaise worldwide.
"A crisis in the making is easily detectable, as our JetBlue social analytics sentiment monitor shows below. But speedy sensible damage control—what a company decides to do, or not to do with the information— is what counts in crisis management. So it came as quite a shock that JetBlue, an award winning company for its consumer engagement in the social media sphere, tolerated the October 29th tarmac snafu in Hartford, CT during the recent Northeast snowstorm. "