#SMTLive Schedule

market research

June 08, 2016
When attuned to the right signals, social media marketers can assess opportunities and gain competitive advantages to grow their brand’s audience and influence.
May 30, 2016
Social media is not only a great tool for outreach, it's also an amazing resource to determining who your target audience are, what they're interested in, and how you can best reach them.
5 Ways to Use Social for Market Research [Infographic] | Social Media Today
April 01, 2016
Do you get your design inspiration from studying the competition? If you answered yes, you may be restricting your options - here's why.
Should You Look For Inspiration on Competitor Websites? | Social Media Today
January 26, 2016
More and more companies today are using social media research as a powerful research tool for their business. Research from and industry report from social media examiner , found that using social media for marketplace research and insight ranked as the third most valuable benefit of social media with 72% of those spending 11 hours per week using social media for researching reported seeing benefits. They also found that 78% of companies are planning to integrate social media data into marketing campaigns moving forward. It is important as ever to recognize the value of social media for marketplace insights and research.
November 06, 2014
Twitter recently partnered with MarketShare to do a study on the effectiveness of Twitter marketing on auto sales. The results from this study show that Twitter not only works for auto sales, but has generated over $700 million in car sales.
October 20, 2014
This year has been a pivotal period for many public cloud service providers. They've fully tapped the early-adopter segment of the market.
September 01, 2014
Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. How can marketers conduct research using digital marketing techniques?
August 04, 2014
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
July 31, 2013
Context always matters. Whether it's what we write or what we say. Everything detail has the potential to affect the context of what we think or say. Whether we're marketers or researchers, we always need to understand the context of what's being shared. It frames all the decisions we make and all the strategies we subsequently conceive.
July 07, 2013
A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge.The customer is your judge, and they have done their research. So should you.