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market research

November 06, 2014
Twitter recently partnered with MarketShare to do a study on the effectiveness of Twitter marketing on auto sales. The results from this study show that Twitter not only works for auto sales, but has generated over $700 million in car sales.
October 20, 2014
This year has been a pivotal period for many public cloud service providers. They've fully tapped the early-adopter segment of the market.
September 01, 2014
Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. How can marketers conduct research using digital marketing techniques?
August 04, 2014
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
July 31, 2013
Context always matters. Whether it's what we write or what we say. Everything detail has the potential to affect the context of what we think or say. Whether we're marketers or researchers, we always need to understand the context of what's being shared. It frames all the decisions we make and all the strategies we subsequently conceive.
July 07, 2013
A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge.The customer is your judge, and they have done their research. So should you.
June 29, 2013
A new Adroll study shows that Facebook’s News Feed Ads are in fact generating phenomenal 21x higher click-through rates compared to standard web retargeting advertisements.
May 22, 2013
A customer shares an insight within your company’s online community. She somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. “It would be great if the XYZ product would …” she writes. What does your company do with that customer input?
January 31, 2012
Irate sports fans turn to social media to protest the unveiling of a new team mascot. Anger erupts further when their comments are deleted from the team's official Facebook page. Censorship and lack of consumer consultation create social media drama among fans. What are you doing to engage your raving fans on social media?
November 11, 2011
Dunkin’ Donuts’ inspiring “happy life and work” mantra—America Runs on Dunkin’ – has carried seamlessly throughout the company’s traditional and viral advertising campaigns, reaping the benefits of a stable positive net sentiment throughout the year. A clever model on how a brand can sustain positive sentiment, the company is an exemplary case study in linking a dedicated social media strategy to social ROI.