So you’ve decided to go into business for yourself as a freelance social media marketer. There are some things you need to know. Beginning with: it ain’t gonna be easy. It is a tough gig to get, clients rarely appreciate the time it takes to sort out a solid social strategy for them, and the competition is fierce.
If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in accounting, but very rare are marketing managers who possess an actual degree in marketing. And that’s ok! Because I believe that if people have these 10 traits, they will be just as good (and usually better) than someone that spent four years or more studying what I have been focused on learning for the past 16.
The contrast of coding and marketing strategy may seem like different worlds, but an effective business strategy seamlessly plays to both strengths. What is it like to work in marketing at a tech company? Does such a marketer need technical skills like coding to be effective at their role? Marketing executives working in technology offer their experienced insights.
According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.
It's not always feasible to perform each step of a content strategy in-house. Sometimes, simply cutting out the writing process by using a content writing service can make all the difference in your budget and schedule.
Most of us true social media pros have little things that really make our skin crawl or make us want to jump and scream with excitement, but for various reasons, never muster a word about it. That’s about to change. Here are 10 true confessions of social media pros that we are too reluctant to say.
Like teenagers, many brands are clones of others in their industry. But while teenagers are desperate to fit in, it’s the lazy side of marketing that drives “me, too” similarities. Companies can’t or won’t invest what it takes to understand their customers and their industry, so they look to their competitor and emulate what they are doing. It’s an epidemic.
But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.
The growth and popularity of Pinterest has taken brands and consumers by storm, however the recent news of its relationship with Skimlinks to monetise links and in effect turn Pinterest into a “superaffiliate”, caused a media storm which in turn spelt the end of the relationship for the two companies. As the first partnership of its kind on a major social media platform, how long will it be before the trend is adopted in a more sophisticated and transparent way, with other social channels following suit?