Marketing automation is one of the most effective tools to include in your holiday marketing strategy. Yet, if you don’t set up your campaigns properly or you neglect certain steps, your automated marketing campaigns can turn nasty. Many businesses have missed out on opportunities to connect with customers because they missed the boat with their holiday campaigns.
One of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements, and brings it together simply and easily, might be the most elusive of them all. Here's what two services, Cyfe and Oktopost, have to offer.
Marketing automation is a fantastic way to make marketing efforts more efficient, and automated email workflows are no exception. By creating good workflows business can not only boost sales, but also increase the amount of time they have to spend on other tasks. This post explains how to create and use automated workflows, and gives a few examples of workflows that can be applied.
Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and elevate your brand in an influential sphere driven by consumers who know what they want.
Two huge events shook the world of marketing technology last week and demonstrated the continued determination to harness marketing data to improve marketing and sales processes. On October 6th, Infusionsoft―makers of marketing automation software serving the small business sector―announced a new $55 million round of funding.
When discussing social media with businesses, one of the biggest concerns is the time investment required to maintain accounts on an ongoing basis. While some light discussion ensues about time management, there is usually one individual who says: “My son/daughter/friend/colleague said you can set up Facebook to create a tweet for each Facebook post you create.”
Great marketing can generate a steady stream of new customers in a growing market, but only positive customer experiences will result in high retention rates. Caveats aside, one thing is clear; rapid change is ahead in the marketing automation sector.
Is social media automation to blame for the rise of irrelevant content, and one-sided conversations on Twitter? The article discusses how too many business owners and social media managers are misusing tools like Buffer and Hootsuite and alienating their followers in the process.