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marketing automation

September 10, 2014
Facebook's post scheduling feature is crucial for anyone who understands the importance of social media activity, but is too busy to constantly be updating their feed.
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Marketing Automation: Keeping Up with the Digital Transformation of Marketing

No matter your industry, the use of technology to improve the connection with your consumers is a hot topic. As smartphones, tablets, and wearable gear evolve, so must the marketing talent and strategy to manage them. While customers become more tech savvy, traditional marketing approaches don’t get their attention. Mobile devices make it easier for them to consume, buy, and share information on the go. So how can you keep up with the digital transformation of marketing to meet your customers’ expectations?

August 27, 2014
Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
August 20, 2014
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
August 16, 2014
When it comes to your content marketing, what is more important, quality or quantity? Your content should be of a high quality, but Google has kind of made it impossible for you not to churn out content all the time.
August 15, 2014
Sales automation is becoming a necessary tool for sales teams, and the ability to access and share information online is essential. LinkedIn is hoping that by integrating with online sales tools and providing teams with a way to collaborate and leverage data, it can expand its reach.
August 13, 2014
Customers and markets can change very quickly; agile and sophisticated software technologies, processes and creative practices are needed to grow and sustain positive customer relationships. Content marketing is an integral part of what it takes to positively engage customers on any channel at any time.
July 28, 2014
Marketing automation is not exactly guerrilla marketing (I think the big boys call this bootstrapping now — which can be abbreviated with BS because it’s either time or money, and if you aren’t tech savvy, it’s a whole lotta time, but that’s another story). In the right hands, though, it can allow you to scale your business and manage your leads in a bigger way than you can if you have to do everything by hand.
July 27, 2014
Are social media and marketing automation mutually exclusive? It’s a question every marketer should ask him or herself. On the face of it, the words “automation” and “social” in the same sentence seem a little counterintuitive.