#SMTLive Schedule

marketing automation

July 24, 2014
According to a recent SiriusDecisions survey, only 16% of B2B companies use marketing automation, and many companies using some form of automation focus their efforts on less advanced areas, like email marketing and landing pages. Atri Chatterjee, CMO for marketing automation platform provider Act-On, discusses the changing landscape of marketing and what's driving the accelerated adoption of marketing automation tools, and who is leading the charge for a more analytical approach to customer engagement taking place today.
analyst corner
July 10, 2014
You know what’s a huge time-suck? Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. You have creative ideas that the world needs! IFTTT helps you spend more time on that good stuff, and less time on the drudgery.
June 23, 2014
For those who want to bring profit to their business through online marketing efforts, marketing automation is an invaluable tool. Marketing automation allows automated information sharing with your leads and customers to be carried out over a number of channels, from your website to email and social media platforms.
June 16, 2013
A high-volume content space, requires a high-volume method. Whether you’re using a mentions alerts system, or a follow/unfollow system such as Manageflitter, or a third party app, you are going the automation way. And a dose of automation with the right level of observation is healthy.
May 13, 2013
Why do we have to keep up with that constant urge towards busyness (and bursting online activity) vs. pause, reflection and adding relevant value where it may apply into the overall conversation? Haven’t we learned from the recent past? I mean, haven’t we learned that social networking tools are just not another marketing channel, but purely a conversation amongst peers on a common interest and with a strong urge to connect further along?
January 20, 2013
Marketing is white hot. Last month, the CMO Council declared 2013 “The Year of the Marketer.”Earlier, Gartner had predicted that by 2017, CMOs will spend more on IT than CIOs do. Powered by customer-driven brands and data-driven insights, CMOs can now combine the art and science of marketing into better performance and greater accountability than ever before. Is it any wonder that mergers and acquisitions across the marketing space are heating up, as well?
December 21, 2012
With the recent acquisition of Pardot by ExactTarget, it would appear that consolidation is becoming the norm in the marketing automation industry. We may yet see more demand generation and content management software merge with marketing automation software providers for a more turn-key solution.
December 14, 2012
The digital long tail is indeed, a very long trail. But careful planning and management can, with targeted content, deliver value across your marketing programs – not only for your digital work.
July 20, 2012
Examples of marketing automation software features that help marketers connect social media to other marcom activities, or that prove that social channels support demand generation. Here are three great case studies.
June 28, 2012
As social media continues to expand and fragment, tools that help you identify, engage and aggregate useful and relevant consumer data become more important.