The Art of War is an ancient Chinese military treatise that was published in the 4th or 5th century by Chinese military leader, Sun Tzu. So what relevance can an ancient military history book have for modern marketers? Turns out, a lot.
When developing a marketing plan, it's best to consider all your available options. Here's a list of 99 tactics that every marketing should consider when constructing a plan. Remember to make sure tactics are integrated and aligned with your brand.
As of the end of the year 2013, there are over 3.6 billion email accounts in existence, and most businesses will spend at least some of their time and resources sending various types of marketing messages to a group of subscribers within that pool.
Businesses need to engage their customers, but in the 21st century some marketing rules have changed. No longer do retailers rely on print and media ads alone to close the deal. They are using innovative ways to make sales pitches and get consumers to buy.