Marketing jargon is prevalent throughout the industry - it can sometimes be bewildering to hear the range of terms applied to different concepts. But where do these terms actually come from? In this post, Tim Matthews breaks down the origins of some of the more popular marketingspeak.
MDG Advertising has created a new infographic which looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.
Marketing is continually in a state of flux, responding to changes in both consumer behavior and technology. And now, even moreso than ever before, it's vital for marketers to strive to stay ahead of the curve instead of simply jumping on board with everyone else. In this post, Brett Relander looks at four critical marketing trends that will change the way brands reach out to consumers in the coming months.
What apps are on the brink of tomorrow and what will mater the day after? We go into the details of the latest trends of social media apps. What are the trends among social media apps? They help us live a better life but not without a price. From the location tracking to shopping to staying fit — we talk about it all.
Which way will the wind blow in 2014? Here are three marketing trends that I expect will take hold as we roll into next year. As usual, timing is everything and it will be interesting if these actually "take off" as I expect they will and whether it happens by June or by October.