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measurement

April 13, 2017
We asked out SMT Influencers for their insight on social media marketing metrics - and which are the most important.
Ask SMT: On Social Media Metrics, and Which are the Most Valuable | Social Media Today
April 07, 2017
Social media measurement can be daunting, but you need to track the right elements to ensure you stay on track.
Social Media Measurement with Talkwalker
May 24, 2016
One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. Here's how to start setting your social media KPIs and how we do it at Harvard Medical School.
social_media_goals
April 07, 2016
If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it's imperative that you've also established a clear understanding of your metrics for success.
August 21, 2014
We all understand intuitively what "kicking butt" represents for our particular brand or organization. But thanks to PR measurement expert Katie Delahaye Paine, we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that's relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.
June 25, 2012
At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it...
March 20, 2012
Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics?
March 05, 2012
Tips on how to measure the ROI of online video campaigns.
February 28, 2012
With Pinterest's growth continuing at break neck speed new measurement tools are being released to help brands better understand the results of their usage. Two tools worth noting are PinPuff and PinClout that give Klout like figures on how 'pinfluential' you are.
February 05, 2012
Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you? Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to...

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