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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
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We are a week removed from E3 and to say that the most notable digital event in the world still has people talking would be an understatement. Perhaps the most sociable fans were those of "the Big Three" in the video game industry: Microsoft, Nintendo and Sony.
Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early part of this year it was clear to me that perhaps acquisition would be a way to accelerate.” He wasn’t specific as to what they were accelerating, but it seems reasonable to presume that this is an acceleration of growth and, thus, Microsoft’s marketing war with Google.
Forget story telling and building a brand narrative, one of the best things about social media is the fact that it allows for fast, fluid communications that any business can turn to it’s advantage.
From a social media standpoint, Microsoft has been lambasted for the direction they’ve taken the Xbox One, and many decisions they’ve made regarding the aforementioned policies. What hurts most is that so many of these blunders could have been easily avoided.
With all of these mistakes by Microsoft (intentional or not) Sony reps must be sitting in their offices with giant grins on their faces. At E3 recently, Sony fully unveiled the PS4 and all of its features. Guess what? Sony’s PS4 has no used game restrictions, no restrictions on game-sharing, has a degree of backward compatibility, has generally better hardware, is $100 cheaper, is region-free, and will be able to play online or offline, without any form of DRM whatsoever.
On Thursday, a then-unknown Creative Director at Microsoft Studios named Adam Orth had what he thought was a harmless Twitter conversation. By Friday Microsoft had a PR nightmare on their hands. What happened?
Your social networking personality, Microsoft does something surprisingly nice for Twitter followers, Facebook fumbles, and more.
With the announcement of BlackBerry 10, many are wondering if the company can, once again, offer businesses something that no other phone can. BlackBerry has always offered a level of security that many businesses felt was worth investing in. Even if the phones were annoying and cumbersome, the fact that BlackBerry encrypted e-mails meant that company secrets were less likely to leak out.
In which Paul and I discuss social justice, the human condition, the future of social media, and also IBM, Intuit, Salesforce, Sandvik, Skype, Microsoft, SAP, Oracle. We look at what it means to be a company with social customers, and if you can find a bit of time to watch the whole interview, Paul also talks about which vendors understand how to serve the companies that serve social customers. As Paul notes, "The only difference with social now and social throughout human history is that now it scales." Enjoy.
After the close of the deal, Microsoft will continue to invest in Yammer’s freemium, stand-alone service, and the team will remain under David Sacks’ direction within the Microsoft Office Division. Now what’s next with this acquisition, what are the changes we will see in the next few months and in what areas will Yammer put itself (or be put by Microsoft).