Millennials are one of the most influential groups online, and that influence is only set to grow. For this reason, many brands are keen to maximize their Millennial appeal - bu t that's not always so easy to do.
The marketing world is obsessed with Millennials and understanding how to reach them. But at the same time, marketers focused solely on any one demographic could be missing out on significant opportunities.
While the alcohol industry does come with a higher level of regulation and restriction, there are several alcohol brands, particularly vodka manufacturers, that have seen great success in social media marketing, utilizing creative and innovative approaches to spread the word about their products.
An interesting new article about millennials, advertising, and social responsibility examines how marketers are responding to the potent combination of a younger generation with $2.45 in spending power and an insistence that companies do some measure of good in the world.