Love marketing journalism? Apply here to become a full-time associate editor of our sister publication, Marketing Dive.

millenials marketing

March 15, 2017
Snapchat is often dubbed the social network of choice for teenagers, but it’s easy to forget that there are other age groups also snapping. Just who is on Snapchat?
September 03, 2016
Millennials are one of the most influential groups online, and that influence is only set to grow. For this reason, many brands are keen to maximize their Millennial appeal - bu t that's not always so easy to do.
July 31, 2016
Millennials now hold more purchasing power than any other generation, and as such, it's important that brands work to understand what appeals to this demographic
The Psychology of Successfully Marketing to Millennials [Infographic] | Social Media Today
July 04, 2016
"It doesn’t matter if you have the coolest new smartphone on the market; if you’re not making a difference in the community then we aren’t going to care about it."
Start Marketing to Millennials Where it Matters | Social Media Today
June 10, 2016
The marketing world is obsessed with Millennials and understanding how to reach them. But at the same time, marketers focused solely on any one demographic could be missing out on significant opportunities.
Why Are Marketers So Obsessed With Millennials? | Social Media Today
May 19, 2016
Millennial consumers are taking over the market place, and if you want to reach them, you need to understand where they're coming from, and why that matters.
How to Speak Millennial: A Gen Y Customer Service Guide | Social Media Today
May 04, 2016
Are we applying the 'Millennial' tag to liberally to such a broad group? That's the core question of this post from Ronnie Charrier.
May 03, 2016
While the alcohol industry does come with a higher level of regulation and restriction, there are several alcohol brands, particularly vodka manufacturers, that have seen great success in social media marketing, utilizing creative and innovative approaches to spread the word about their products.
April 01, 2016
So how do you reach Millennials? The truth is, the same way you would anyone else - by listening, learning and responding to their needs.
December 18, 2015
An interesting new article about millennials, advertising, and social responsibility examines how marketers are responding to the potent combination of a younger generation with $2.45 in spending power and an insistence that companies do some measure of good in the world.
corporate social responsbility

Pages