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August 29, 2016
This infographic reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.
Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z [Infographic] | Social Media Today
August 09, 2016
Millennials are quickly becoming the driving force in the economy - here are some notes on how to maximize your brand's Millennial appeal.
Diving Into the Millennial Mindset: Is Your Social Media Strategy Enough to Convert Them? | Social Media Today
July 31, 2016
Millennials now hold more purchasing power than any other generation, and as such, it's important that brands work to understand what appeals to this demographic
The Psychology of Successfully Marketing to Millennials [Infographic] | Social Media Today
July 04, 2016
"It doesn’t matter if you have the coolest new smartphone on the market; if you’re not making a difference in the community then we aren’t going to care about it."
Start Marketing to Millennials Where it Matters | Social Media Today
June 21, 2016 has emerged as the hot new place where today’s youth gather online to create, listen to, and share music-based videos with each other. is Dominating the Social World of Teens | Social Media Today
June 10, 2016
The marketing world is obsessed with Millennials and understanding how to reach them. But at the same time, marketers focused solely on any one demographic could be missing out on significant opportunities.
Why Are Marketers So Obsessed With Millennials? | Social Media Today
June 06, 2016
Facebook's announced a new partnership with gaming company Blizzard to attract more gamers and gaming content to the platform - a move which could reap big benefits.
Facebook Looking to Boost Reach with Millennials Through New Gaming Partnership | Social Media Today
May 26, 2016
Marketing to Millennials will become increasingly important as they move into more lucrative buying demographics. Here are four tips to boost your appeal to a Millennial audience.
4 Statistic-Based Strategies For Reaching Millennials With Social Ads
May 22, 2016
Millennials will soon represent the majority of buying customers, so it's important you understand how to reach them. LinkedIn recently conducted a study of Millennial use on their platform - here's what they found.
Millennial Influence on LinkedIn [Infographic] | Social Media Today
May 20, 2016
Snapchat is one of the fastest growing social apps, and the one getting the most buzz among social media marketing circles. Are you using Snapchat within your social media marketing strategy? Here are ten reasons why you should consider it.