You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Every company cares about one thing: getting more leads. They come up with solution after solution to generate leads and increase revenue. But there’s one highly influential market where companies seem to miss the mark: millennials .
Disruption is happening all around us, and everywhere we look, Millennials are driving change. Today, they are taking advantage of technology to help them make investment decisions. It’s no secret that Millennials are taking advantage of technology and social media in many aspects of their life. So, it’s really not surprising that Millennials now rely on social media, various websites and mobile apps to research investments they are considering.
The oldest millennials --those born between 1980 and 1995--are now entering their mid-thirties, which means a new generation is on the rise. Generation Z, those youngsters born after 1995, is about to enter college, and with that comes expectations about the workforce that will g reet them afterwards.
In 2010, many brands were still experimenting with social media as a potential marketing channel. At the time, only a handful of brands were on social, thus allowing a push heavy content strategy to work. It did not take long for brands to quickly realize that social media was a cost-effective marketing channel with one of the highest reach with millennials .
The 2015 Social Shake-Up is over, and it was truly out of this world. Day 2 started off with a keynote from Mark Hatch of TechShop , where he talked about using digital and tech innovators to change the world. The day ended with George Takei taking a different approach to changing the world: through justice achieved via social media. In between the two keynotes, breakout sessions covered everything from marketing to millennials to managing big data to Coca-Cola's Mad Men moment.
As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Used correctly, nostalgia can be an incredibly powerful marketing tool , but what makes today’s nostalgia marketing unique compared to the past?
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials.