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An interesting new article about millennials, advertising, and social responsibility examines how marketers are responding to the potent combination of a younger generation with $2.45 in spending power and an insistence that companies do some measure of good in the world.
Facebook recently commissioned Nielsen to conduct a behavioral and attitudinal survey of adults to examine purchasing habits across 20 key consumer packaged goods categories. The main note of the findings? Mobile is the key to connecting with the next generation of consumers, in every capacity that can be applied.
There's always room to make your social media marketing strategy more human, and that's exactly what you'll need to to to reach a group of Millennials on the verge of quitting this holiday season - here are a few ways you can do just that.
Every blog seems to be talking about millennials these days. Even though you may be tired of hearing about the most connected generation, there’s no denying its importance to brands and businesses. These young adults aged between 18-34 years have an annual buying power of $1.3 trillion.
So why the focus on Millennials in the future of work? In this post, Maddie Grant looks at why all businesses need to be considering how they appeal to Millennials, and why it will remain important moving forward.
Millennials are some sort of weird holy grail/boogeyman to marketers. They are depicted as the great untapped audience that is engaged, intelligent, and (potentially) very loyal to brands. Or they are fickle, easily bored, obtuse, and hostile to any kind of advertising. It all depends on who you ask.
The study identified a subset of millennials they dubbed “Gen-narrators.” Gen-narrators are all about curation , consuming, and creating. They’re a powerful group of influencers “whose reach is coveted by not only media companies but also brands.”
How to engage with millennials has become the most talked about topic among marketers in 2015. Brands know millennials are social natives, yet still have a difficult time finding the right medium, content, and strategy to engage with them. As brought up in previous editions of Social Millennial Today , millennials dislike push social campaigns where brands outright market to them. Millennials want to engage with authentic social campaigns that put them in the driver seat and allow them to become the storyteller.
A new study conducted by Ipsos has examined the social media habits of Millennials ins specific detail, finding that Facebook is the most used network, while all others are well behind in terms of take up and regular use.