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millennials

July 03, 2015
In 2010, many brands were still experimenting with social media as a potential marketing channel. At the time, only a handful of brands were on social, thus allowing a push heavy content strategy to work. It did not take long for brands to quickly realize that social media was a cost-effective marketing channel with one of the highest reach with millennials .
June 11, 2015
The 2015 Social Shake-Up is over, and it was truly out of this world. Day 2 started off with a keynote from Mark Hatch of TechShop , where he talked about using digital and tech innovators to change the world. The day ended with George Takei taking a different approach to changing the world: through justice achieved via social media. In between the two keynotes, breakout sessions covered everything from marketing to millennials to managing big data to Coca-Cola's Mad Men moment.
George Takei Social Shake-Up
May 27, 2015
Millennials are setting the pace as the largest cross section of consumers today. These consumers expect convenience, transparency and personalization.
millennials ecommerce
May 19, 2015
As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Used correctly, nostalgia can be an incredibly powerful marketing tool , but what makes today’s nostalgia marketing unique compared to the past?
nostalgia-marketing-what-is-it
May 11, 2015
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials.
April 08, 2015
Robin Carey sat down with Brian Fanzo, Chief Digital Strategist and Partner, Broadsuite, Inc., to discuss how millennials are shaping the workforce. Brought to you by IBM.
February 20, 2015
Snapchat is important because it's the perfect app for the mobile crowd. It’s for those of us who are on the go and on our smartphones -- an ever-growing percentage of internet users.
snapchat, mobile, phone
February 17, 2015
Here are some strategies that appeal to Millennials and Generation Z that can help you not only get their business, but help build connections that are long-lasting.
millennial marketing
February 02, 2015
A lot has been written about Millennials, those “kids” who came of age around the turn of the century. Also known as Generation Y, they are the current leaders of today’s emerging technology. Not surprisingly, they are also targets for marketers trying to get their attention about products ranging from beer to health food to cars. Some marketing experts are also looking ahead to Generation Z—the generation which not only grew up with computers but with digital technology at their tiny fingertips.
December 11, 2014
In our latest edition of SMT Shorts, Drew Bartkiewicz, CEO of lettrs, clues us in on millennials and mobile, authenticity, and the next big trends for social.

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