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April 23, 2016
According to a new survey by investment bank Piper Jaffray , Snapchat has replaced Instagram as the app of choice for the teen demographic.
Teens Choose Snapchat as Video Takes Over the Marketing World | Social Media Today
April 07, 2016
With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks. In this post, Carlos Gil outlines why Snapchat is becoming increasingly important, and how brands can best utilize the platform.
April 01, 2016
So how do you reach Millennials? The truth is, the same way you would anyone else - by listening, learning and responding to their needs.
December 18, 2015
An interesting new article about millennials, advertising, and social responsibility examines how marketers are responding to the potent combination of a younger generation with $2.45 in spending power and an insistence that companies do some measure of good in the world.
corporate social responsbility
December 05, 2015
Facebook recently commissioned Nielsen to conduct a behavioral and attitudinal survey of adults to examine purchasing habits across 20 key consumer packaged goods categories. The main note of the findings? Mobile is the key to connecting with the next generation of consumers, in every capacity that can be applied.
Facebook Releases Data on Millennial Shopping Trends [Infographic] | Social Media Today
November 18, 2015
Via Marty Swant in AdWeek comes a new infographic that tries to answer the question: Just how much marketers are spending trying to reach millennials? The answer is: a lot. A helluva lot.
November 11, 2015
There's always room to make your social media marketing strategy more human, and that's exactly what you'll need to to to reach a group of Millennials on the verge of quitting this holiday season - here are a few ways you can do just that.
How to Survive a Skeptical Millennial Market this Holiday Season | Social Media Today
November 09, 2015
​ Every blog seems to be talking about millennials these days. Even though you may be tired of hearing about the most connected generation, there’s no denying its importance to brands and businesses. These young adults aged between 18-34 years have an annual buying power of $1.3 trillion.
October 27, 2015
So why the focus on Millennials in the future of work? In this post, Maddie Grant looks at why all businesses need to be considering how they appeal to Millennials, and why it will remain important moving forward.
October 23, 2015
Millennials are some sort of weird holy grail/boogeyman to marketers. They are depicted as the great untapped audience that is engaged, intelligent, and (potentially) very loyal to brands. Or they are fickle, easily bored, obtuse, and hostile to any kind of advertising. It all depends on who you ask.