The marketing world is obsessed with Millennials and understanding how to reach them. But at the same time, marketers focused solely on any one demographic could be missing out on significant opportunities.
Millennials will soon represent the majority of buying customers, so it's important you understand how to reach them. LinkedIn recently conducted a study of Millennial use on their platform - here's what they found.
Snapchat is one of the fastest growing social apps, and the one getting the most buzz among social media marketing circles. Are you using Snapchat within your social media marketing strategy? Here are ten reasons why you should consider it.
With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks. In this post, Carlos Gil outlines why Snapchat is becoming increasingly important, and how brands can best utilize the platform.