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millennials

February 20, 2015
Snapchat is important because it's the perfect app for the mobile crowd. It’s for those of us who are on the go and on our smartphones -- an ever-growing percentage of internet users.
snapchat, mobile, phone
February 17, 2015
Here are some strategies that appeal to Millennials and Generation Z that can help you not only get their business, but help build connections that are long-lasting.
millennial marketing
February 02, 2015
A lot has been written about Millennials, those “kids” who came of age around the turn of the century. Also known as Generation Y, they are the current leaders of today’s emerging technology. Not surprisingly, they are also targets for marketers trying to get their attention about products ranging from beer to health food to cars. Some marketing experts are also looking ahead to Generation Z—the generation which not only grew up with computers but with digital technology at their tiny fingertips.
December 11, 2014
In our latest edition of SMT Shorts, Drew Bartkiewicz, CEO of lettrs, clues us in on millennials and mobile, authenticity, and the next big trends for social.
December 05, 2014
Alicianne Rand of NewsCred discusses social strategy for B2Bs, marketing to millennials, and why Pepsi's storytelling campaign beats the rest.
November 29, 2014
Learn what the mistakes millennials are making on social media and see how it is hindering their chances at being successful.
November 06, 2014
Among the most common misconceptions about marketing to millennials is that online ads are the best strategy for reaching this generation. While it is true that millennials are often online, that does not mean that online ads are an effective medium.
marketing to millennials
September 01, 2014
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
August 15, 2014
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
July 03, 2014
At one time, marketers focused on targeting baby boomers. Today, marketers are turning their attention to millennials. Primarily the offspring of baby boomers or Gen Xers, millennials comprise a crucial segment of the buying public.
targeting millennials

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