Recent Posts

SMT Shorts: Drew Bartkiewicz on Authenticity, Mobile, and Millennials

carianneking
In our latest edition of SMT Shorts, Drew Bartkiewicz, CEO of lettrs, clues us in on millennials and mobile, authenticity, and the next big trends for social.
SMT Shorts: Drew Bartkiewicz on Authenticity, Mobile, and Millennials

SMT Shorts: Alicianne Rand on Marketing to Millennials, and More

carianneking
Alicianne Rand of NewsCred discusses social strategy for B2Bs, marketing to millennials, and why Pepsi's storytelling campaign beats the rest.
SMT Shorts: Alicianne Rand on Marketing to Millennials, and More

The Top 3 Mistakes Millennials Are Making on Social Media

ecainwrites
Learn what the mistakes millennials are making on social media and see how it is hindering their chances at being successful.
The Top 3 Mistakes Millennials Are Making on Social Media

How to Enchant Millennials with Your Marketing Message

BrettRelander
Among the most common misconceptions about marketing to millennials is that online ads are the best strategy for reaching this generation. While it is true that millennials are often online, that does not mean that online ads are an effective medium.
How to Enchant Millennials with Your Marketing Message

Why Are Millennials So Fickle with Brand Loyalty?

Daniel Green
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
Why Are Millennials So Fickle with Brand Loyalty?

Disrupt Your Planning: It's Time We Ditched Lazy Profiling [INFOGRAPHIC]

servantofchaos
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
Disrupt Your Planning: It's Time We Ditched Lazy Profiling [INFOGRAPHIC]

Targeting Millennials with Your Social Media Marketing Campaign

BrettRelander
At one time, marketers focused on targeting baby boomers. Today, marketers are turning their attention to millennials. Primarily the offspring of baby boomers or Gen Xers, millennials comprise a crucial segment of the buying public.
Targeting Millennials with Your Social Media Marketing Campaign

How to Manage Me: Employee Engagement for Millennials

betterworks
While the influx of Millennials into the workplace cannot be stemmed, the rising tide of disengagement can be. We are a generation with vast potential: we are smart, goal-oriented, diverse, and have brains wired for the modern age. Yet, as many managers know, we can be a handful at times.
How to Manage Me: Employee Engagement for Millennials

What Are Millennials Starving for (Other Than Your Attention)?

Jess Knight
Millennials make up the largest population group in the United States at 80 million people; the effects of this generation’s immense buying power can be experienced throughout the food and beverage industry. So what turns them on?
What Are Millennials Starving for (Other Than Your Attention)?

How to Increase Millennials' Brand Loyalty

anqicong
The millennial generation is crucial to building a loyal customer base that keeps coming back over the period of a long life. This is a particularly challenging task because, according to Taryn Luna at The Boston Globe, millennials "have become skilled at finding ways to avoid the constant stream of advertising."
How to Increase Millennials' Brand Loyalty