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For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is the M illenial market. Snapchat's features put a huge emphasis on the now rather than the later. One of the features that exploits the "now mentality" is Geofilters.
Ever since its launch in January 2013, Vine has had a significant impact in the way videos are recorded and shared online. These six-second clips seem to have taken the world by storm, especially among teens - but the numbers show that marketers are not yet realizing the full potential of the medium.
Snapchat may be a newer social network, but it definitely should not be overlooked . Whether you're confused about the benefits of Snapchat for marketing, or an avid user, this guide is designed as an easy reference tool to help you maximize the opportunities for your brand.
Snapchat , the fast-growing Millennial favorite , has today unveiled a new update which includes a series of additions and fixes to improve the user experience – if including a bunch of emoji counts as an improvement according to your personal tastes.
Many marketers are still wondering what Snapchat is and whether it' s worth their time and energy. In this edition of Social Millennial Today, Tai Tran breaks the ephemeral social network down to its core functionalities and identify why Millennials are so keen on this new platform.
Every company cares about one thing: getting more leads. They come up with solution after solution to generate leads and increase revenue. But there’s one highly influential market where companies seem to miss the mark: millennials .
Disruption is happening all around us, and everywhere we look, Millennials are driving change. Today, they are taking advantage of technology to help them make investment decisions. It’s no secret that Millennials are taking advantage of technology and social media in many aspects of their life. So, it’s really not surprising that Millennials now rely on social media, various websites and mobile apps to research investments they are considering.
The oldest millennials --those born between 1980 and 1995--are now entering their mid-thirties, which means a new generation is on the rise. Generation Z, those youngsters born after 1995, is about to enter college, and with that comes expectations about the workforce that will g reet them afterwards.
In 2010, many brands were still experimenting with social media as a potential marketing channel. At the time, only a handful of brands were on social, thus allowing a push heavy content strategy to work. It did not take long for brands to quickly realize that social media was a cost-effective marketing channel with one of the highest reach with millennials .