In 2010, many brands were still experimenting with social media as a potential marketing channel. At the time, only a handful of brands were on social, thus allowing a push heavy content strategy to work. It did not take long for brands to quickly realize that social media was a cost-effective marketing channel with one of the highest reach with millennials .
The 2015 Social Shake-Up is over, and it was truly out of this world. Day 2 started off with a keynote from Mark Hatch of TechShop , where he talked about using digital and tech innovators to change the world. The day ended with George Takei taking a different approach to changing the world: through justice achieved via social media. In between the two keynotes, breakout sessions covered everything from marketing to millennials to managing big data to Coca-Cola's Mad Men moment.
As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Used correctly, nostalgia can be an incredibly powerful marketing tool , but what makes today’s nostalgia marketing unique compared to the past?
If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials.
A lot has been written about Millennials, those “kids” who came of age around the turn of the century. Also known as Generation Y, they are the current leaders of today’s emerging technology. Not surprisingly, they are also targets for marketers trying to get their attention about products ranging from beer to health food to cars. Some marketing experts are also looking ahead to Generation Z—the generation which not only grew up with computers but with digital technology at their tiny fingertips.