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As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
At one time, marketers focused on targeting baby boomers. Today, marketers are turning their attention to millennials. Primarily the offspring of baby boomers or Gen Xers, millennials comprise a crucial segment of the buying public.
While the influx of Millennials into the workplace cannot be stemmed, the rising tide of disengagement can be. We are a generation with vast potential: we are smart, goal-oriented, diverse, and have brains wired for the modern age. Yet, as many managers know, we can be a handful at times.
Millennials make up the largest population group in the United States at 80 million people; the effects of this generation’s immense buying power can be experienced throughout the food and beverage industry. So what turns them on?
The millennial generation is crucial to building a loyal customer base that keeps coming back over the period of a long life. This is a particularly challenging task because, according to Taryn Luna at The Boston Globe, millennials "have become skilled at finding ways to avoid the constant stream of advertising."
There's no other generation who embrace the digital universe quite like the millennial "breed." Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them. But, how exactly can you capture their attention? What drives their attitudes and behavior?
Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.
If you want to reach your audience emotionally you need to understand what they value and where they come from. Different age groups have different emotional needs and interests, so it’s important to know who you are writing for when you create content.
At NowThis News, 15-second news segments are the norm. Primarily using Instagram video, NowThis News targets the younger generation by relaying the news through social media as well as an app. Has traditional media given up on young people? And even more importantly, have young people given up on traditional media?