Most travelers rely on their smartphones and tablets to get all information right at their fingertips. The travel industry must equally adapt to the behavior of their customers by providing an app than can enhance their customer service experience.
Knowing the lifetime value of mobile users can be invaluable as it can impact the acquisition, engagement and monetization strategy of an app. A good way to measure engagement and loyalty of an app user is tracking their potential lifetime value (LTV). While LTV is a term that can be defined in many different ways and is perhaps overused in the app industry, it is indeed a very important metric that app developers must track.
Anyone frustrated by the slow progress in adoption of mobile pay by consumers can thank Edward Snowden. Why? Putting the genie back in the bottle with respect to the public’s privacy concerns is going to take time. So is it any wonder we value privacy above all mobile commodities? And will Mobile Pay ever be accepted? Yes - and here's why.
Vine. WhatsApp. Tinder. While these little phone apps look simple, what they do is actually the essence of Big Data marketing - distilling a mass of hard-to-quantify inputs into easy-to-understand outputs. (With clearly measurable results.) So what’s the secret of their success? Here are three thoughts for marketers, all applicable to database-driven marketing at all levels.
A few months ago, I became aware of a mobile app called Haiku Deck that allows you to create impressive slide presentations right from your mobile device. Last week Slideshare announced a partnership with Haiku Deck so you can create beautiful slides simply and easily and publish right to Slideshare. This functionality can be easily accessed from your Slideshare homepage after you log in.
Ready to go mobile but not sure how to implement your company’s goals? There are several ways you can distribute content to your clients’ mobile devices and grow your profits at the same time. Here’s a cheat sheet with some helpful ideas.
It’s clear that the ability of mobile apps to protect the data of their users will help define and differentiate brands next year, and as we have seen with Uber and Facebook, what the company then does with your personal data will also be closely monitored by wary consumers across the globe.
With Facebook and Twitter’s new "buy" buttons integrated into user newsfeeds and optimized for mobile, brands have a direct avenue to drive sales through social media. MarketWatch commented that “a strong mobile strategy will be the determining factor between this year's retail winners and losers."