Recent Posts

Case Study: The Challenges of Building a Mobile App

Sasha Zinevych
My boss gave me the challenging assignment of interviewing some of our clients about building mobile apps in order to generate some insights about the process. After several mail-outs, I found that very few people would agree to discuss their experience openly, and the ones who did didn’t provide enough details about how they constructed (or at least tried to construct) a mobile app.
Case Study: The Challenges of Building a Mobile App

8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use

Sasha Zinevych
If you want your app to be client oriented and even ease the lives of your customers, you should put yourself in their shoes and concentrate on removing or minimizing the things that might be irritating or confusing. It has been shown that 80% of all apps never get opened twice, and most of these forgotten apps are deleted forever. How can you avoid this pitfall?
8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use

E-mail vs. SMS vs. Push Notifications: Which Is Most Effective?

Sasha Zinevych
As a marketer, you must have puzzled over which digital channel is more effective for connecting and engaging with your customers. Your ROI has to be high enough to justify the marketing budget, too. So, do you need to start mobile marketing? Should you stick to traditional SMS and e-mail routes or try push notifications?
E-mail vs. SMS vs. Push Notifications: Which Is Most Effective?

Mobile Marketing and the Ubiquitous QR Code

Soulati.com
It’s everywhere, right? The small, black, squiggly, nonsensical square that adorns objects all over, and it’s called a QR code. A few years back, these were all the rage; a trend that made first-mover marketers excited. Today? Not so much, based on this personal mobile marketing story that happened this weekend.
Mobile Marketing and the Ubiquitous QR Code

Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling

RobertPassikoff
As of September 2014, the San Francisco and app-based Uber ridesharing network of private car and peer-to-peer drivers was available in 45 countries and more than 200 cities worldwide. Lyft, which also parks their headquarters in San Francisco, is in 63 U.S. cities. True, Uber had a head start on Lyft, but still! Talk about accelerating brand growth!
Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling

Yo. Srsly?

BrianSolis
If something like Yo appeals to us so that we can simply let people know we’re thinking about them, but need an app to do it, it says something about our so-called digital life, our dependence on technology and society overall. Perhaps there’s something to the rising trend of digital detox retreats after all.
Yo. Srsly?

7 Reasons Why You Need to Go Mobile [INFOGRAPHIC]

Jake Jeffries
Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.
7 Reasons Why You Need to Go Mobile [INFOGRAPHIC]

15 Fascinating Facebook Mobile and App Stats [INFOGRAPHIC]

Irfan Ahmad
Did you know that 20 percent of the time people spend on smartphones is on Facebook and 556 million people log in to Facebook through their mobile devices. What if I told you that every month 927 million hours are spent on Facebook mobile apps and games?
15 Fascinating Facebook Mobile and App Stats [INFOGRAPHIC]

5 Tips for Successful Copywriting In Mobile Marketing

expresswriters
Most people have a mobile device nowadays. They carry phones, tablets, and e-readers everywhere with them and are constantly checking their email and social sites. This huge phase of mobile users is an incredible opportunity for marketers. Making copy for mobile marketing is integral.
5 Tips for Successful Copywriting In Mobile Marketing

In the Social Age, Blended Marketing Is the Secret to Brick-and-Mortar Success

Joshua Conran
With the rapid growth of online shopping, the general consensus is that consumers are less likely to go to physical retail stores and would rather scroll through a website, order products with a click, and have their purchases delivered to their doorstep in five business days or less.
In the Social Age, Blended Marketing Is the Secret to Brick-and-Mortar Success