Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.

mobile apps

October 03, 2015
There is a challenge looming for marketers worldwide. Mobile is changing our landscape quickly and it’s flipping tables for marketing strategists. U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore. So what does this mean for marketers? We must adapt to changing consumer habits, and we must do it now.
Mobile app marketing
September 29, 2015
A new Morgan Stanley report on Google has found that US mobile browser traffic is still twice the size of the app audience, and has grown 61% per year, compared against average app audience have growth of 51% in the same period.
US Mobile Browser Traffic Two-Times Bigger, and Growing Faster, Than App Traffic | Social Media Today
June 21, 2015
If you love to publicly discuss politics, then you'll love Sean Parker's new app, Brigade. Brigade is an app that’s geared toward giving people an outlet to discuss, debate, and examine politics.
Brigade mobile app
June 03, 2015
Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.
china social
May 26, 2015
Meerkat and Periscope debuted on the social network scene about two months ago to much fanfare, but now that the dust has had time to settle, it's worth looking at exactly how popular these apps are. Now that the novelty has worn off, are people actually using them?
Meerkat vs. Periscope
May 03, 2015
Augmented Reality (AR) is defined as a technology that identifies and tracks data from the physical world, in combination with data drawn from digital sources, to present the user with a view of the physical world overlaid with relevant computer-generated information.
augment apps
May 02, 2015
What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course.
mobile app marketing
January 27, 2015
Most travelers rely on their smartphones and tablets to get all information right at their fingertips. The travel industry must equally adapt to the behavior of their customers by providing an app than can enhance their customer service experience.
January 12, 2015
Knowing the lifetime value of mobile users can be invaluable as it can impact the acquisition, engagement and monetization strategy of an app. A good way to measure engagement and loyalty of an app user is tracking their potential lifetime value (LTV). While LTV is a term that can be defined in many different ways and is perhaps overused in the app industry, it is indeed a very important metric that app developers must track.
December 18, 2014
Anyone frustrated by the slow progress in adoption of mobile pay by consumers can thank Edward Snowden. Why? Putting the genie back in the bottle with respect to the public’s privacy concerns is going to take time. So is it any wonder we value privacy above all mobile commodities? And will Mobile Pay ever be accepted? Yes - and here's why.