Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.
Meerkat and Periscope debuted on the social network scene about two months ago to much fanfare, but now that the dust has had time to settle, it's worth looking at exactly how popular these apps are. Now that the novelty has worn off, are people actually using them?
Augmented Reality (AR) is defined as a technology that identifies and tracks data from the physical world, in combination with data drawn from digital sources, to present the user with a view of the physical world overlaid with relevant computer-generated information.
What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course.
Most travelers rely on their smartphones and tablets to get all information right at their fingertips. The travel industry must equally adapt to the behavior of their customers by providing an app than can enhance their customer service experience.
Knowing the lifetime value of mobile users can be invaluable as it can impact the acquisition, engagement and monetization strategy of an app. A good way to measure engagement and loyalty of an app user is tracking their potential lifetime value (LTV). While LTV is a term that can be defined in many different ways and is perhaps overused in the app industry, it is indeed a very important metric that app developers must track.
Anyone frustrated by the slow progress in adoption of mobile pay by consumers can thank Edward Snowden. Why? Putting the genie back in the bottle with respect to the public’s privacy concerns is going to take time. So is it any wonder we value privacy above all mobile commodities? And will Mobile Pay ever be accepted? Yes - and here's why.
Vine. WhatsApp. Tinder. While these little phone apps look simple, what they do is actually the essence of Big Data marketing - distilling a mass of hard-to-quantify inputs into easy-to-understand outputs. (With clearly measurable results.) So what’s the secret of their success? Here are three thoughts for marketers, all applicable to database-driven marketing at all levels.
A few months ago, I became aware of a mobile app called Haiku Deck that allows you to create impressive slide presentations right from your mobile device. Last week Slideshare announced a partnership with Haiku Deck so you can create beautiful slides simply and easily and publish right to Slideshare. This functionality can be easily accessed from your Slideshare homepage after you log in.