One by one, more industries are being disrupted by the strategic use of mobile and cloud technology plays, as savvy new competitors seek ways to shift consumer preference to favor their online digital offering. The emerging Mobile Cloud phenomena will eventually disrupt the enterprise IT arena. Meanwhile, it will certainly continue to change the dynamics of the video entertainment sector.
Smaller declines in personal computer sales around the globe are a welcomed change. Worldwide PC shipments totaled 80.8 million units in the fourth quarter of 2014, that's a year-on-year decline of 2.4 percent, according to the latest market study by International Data Corporation.
It is becoming clear that mobile computing is slowly surpassing desktop PC/Mac usage, with 55% of consumers now conducting their online browsing via their mobile devices. The shift towards mobile computing is changing the digital landscape, and subsequently forcing digital marketers and advertisers to evolve and be actively present where their consumers are.
Imagine a world in which your mobile device is able to listen to and understand your conversations and, much like the silent, ever-present servant in the shadows, immediately act on them by providing relevant news, information, and recommendations? Forget Ask Jeeves; your mobile device will have become Jeeves.