Up until recently, the desktop experience was the primary focus for marketers, but in 2016, mobile strategy will play a critical role in the success of a growing number of brand campaigns. If you're not convinced, take a look at these 8 mobile marketing statistics.
Recently shaken by a security scandal involving mobile devices that could be hacked by a malicious text message without owners being aware of it, Google has promised to make efforts to regularly update the security systems of its Android operating system. While this is a step in the right direction, actually improving Android security is a complicated endeavor.
It’s always good to do some reality checks every once in a while, and one reality check is getting a few different friends to show you what your marketing efforts and website pages look like on their phones.
You need to be prepared to manage the risks associated with operating in the digital era regardless of whether social media and other digital technologies are part of your organization’s strategic agenda. It is critical that you ensure your policies reflect digital era realities and that employees and managers understand not just the “new” rules, but also how “old” rules apply.
Imagine a world in which your mobile device is able to listen to and understand your conversations and, much like the silent, ever-present servant in the shadows, immediately act on them by providing relevant news, information, and recommendations? Forget Ask Jeeves; your mobile device will have become Jeeves.