According to a recent poll of U.S. small businesses, only 52% of respondents confirmed their website was mobile optimized. This, despite the rise in mobile activity, particularly online shopping and purchase research.
According to Wasp Barcode’s Small Business Report, 43% of small businesses say improving customer experience and retention is their top strategy for revenue growth. When customer experience is a priority, mobile must be too – and here’s why.
With mobile now becoming an essential consideration for all marketing campaigns, it's also never been more important for brands to think outside the box and devise more innovative ways for reaching their customer base and keeping them engaged.
As we head into the final stretch before Christmas, Facebook’s released a new infographic summarizing their latest research into mobile shopping trends, including the ‘why’ and ‘how’ of the users most likely to make purchases via mobile.