Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don’t want to miss an opportunity to engage the consumer market, you need a smart strategy. That’s why you need to avoid making these five critical mistakes when it comes marketing your mobile app.
Feeling addicted to your phone? Don’t worry: there’s an app for that. Well, not if you’re technically “addicted.” But if you have a dependency, look no further than Talkspace, an app with over 200 therapists on the roster serving text-based therapy. You'll have 24/7 access to your therapist for $100 per month--on your smartphone.
In one episode during the last season of Keeping Up With The Kardashians , Kim asks Khloe and Kourtney to sign off on using their likenesses in her wildly successful app, Kim Kardashian: Hollywood . The app, which made over $74 million last year, mirrors Kim’s own life, and incorporating the whole...
Mobile today seems to be similar to how social media was about five years ago - brands realize they should probably be using it, but aren’t quite sure how to get started. As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them.
Can you really make assumptions about which age demographics are using which devices? Maybe, but maybe not. Millennials have changed the tide of mobile marketing, but that doesn’t mean it’s the only place they go to make purchases. And while the older generations aren’t as quick to hit “buy” on their smartphone, they aren’t all sitting in front of desktops, either.
Mobile apps matter, even when they aren’t a company’s major channel to their users. Mobile apps’ functionality is increasing. They are taking on a greater importance in the connection between many businesses and their target audiences. To maximize the investment in mobile apps, app marketers need to proactively implement marketing-related features that can impact their app’s performance.
Which viewing experience holds more of your attention – consuming content on your mobile or seeing it on a big screen TV? You’d expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of overall attention, positive emotion and engagement.