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mobile marketing

July 29, 2015
What’s the first thing you do every morning when you wake up? For many of us, it’s checking- in with our social media networks, as evidenced by new data from mobile ad platform Opera Mediaworks .
Social Media Apps the Most Commonly Checked “First App of the Day” - Report | Social Media Today
July 21, 2015
Mobile apps matter, even when they aren’t a company’s major channel to their users. Mobile apps’ functionality is increasing. They are taking on a greater importance in the connection between many businesses and their target audiences. To maximize the investment in mobile apps, app marketers need to proactively implement marketing-related features that can impact their app’s performance.
July 03, 2015
Which viewing experience holds more of your attention – consuming content on your mobile or seeing it on a big screen TV? You’d expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of overall attention, positive emotion and engagement.
Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV | Social Media Today
June 13, 2015
As mobile continues to expand, Twitter just added value to its platform by giving advertisers the option to target mobile app download history in Twitter Ads.
Twitter mobile application
June 05, 2015
If mobile video is the new black when it comes to advertising, then according to this eMarketer study , the future is blacker than ever. More people than ever are watching video on their phones or mobile devices: in 2015, adults in the US will spend an average of 39 minutes per day watching video on their phones and tablets, which is more than half the average amount of time spent per day on digital content. But while the numbers are slightly staggering, a lack of coherence is keeping advertisers from charging full force ahead and catching up with desktop video ad spend.
Captian Obvious and mobile video ads
June 03, 2015
IAB’s Millennial Media took a look at comScore data and put together this infographic. 45 % of those millennial dads and 37% of all make mobile purchases, with a larger amount of money: over half of mobile dads have an income of over $75,000, about a third higher than the average mobile income. Dads are 2x more likely to spend upwards of $500 on a mobile purchase, and millennial dads are 3x as likely.
Mobile dads and purchasing power
May 02, 2015
What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course.
mobile app marketing
February 27, 2015
Part of the 40/40/20 rule of direct marketing is knowing who your audience is and being able to target that audience with your direct marketing. This will save you a lot of money and increase your return on investment. Building your own list can be tedious and unscientific at best, and it’s easy to get scammed by online companies selling dirty lists full of false leads that cost you a lot of money.
direct marketing
February 03, 2015
The world of mobile marketing and commerce saw a number of important achievements in 2014. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global desktop marketing. 2014 also gave birth to multiple new mobile technologies, including the Apple Watch and Apple Pay. With so many achievements last year, it is now important to look forward at the mobile marketing trends that are likely to shape 2015.
January 20, 2015
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. Among the most important steps you can take to generate leads with mobile marketing is to ensure that you have a website with responsive design, which will allow your website to be formatted properly across all devices.