With mobile now becoming an essential consideration for all marketing campaigns, it's also never been more important for brands to think outside the box and devise more innovative ways for reaching their customer base and keeping them engaged.
As we head into the final stretch before Christmas, Facebook’s released a new infographic summarizing their latest research into mobile shopping trends, including the ‘why’ and ‘how’ of the users most likely to make purchases via mobile.
How can I increase mobile basket sizes? Should I invest in an m-site or an app? What should I expect in the future in terms of m-commerce? Facebook attempts to answer these questions and more with new data insights.
MDG Advertising has created a new infographic which looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.
Up until recently, the desktop experience was the primary focus for marketers, but in 2016, mobile strategy will play a critical role in the success of a growing number of brand campaigns. If you're not convinced, take a look at these 8 mobile marketing statistics.
We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.
With the festive season fast approaching, marketers are busy finalizing their plans and establishing where they need to be to reach their audiences and maximize their messaging. To help with this, Facebook has released new data on the Australian market and how Australians use Facebook over the Christmas period.
Facebook’s released a new blog post which examines the rising importance of mobile connectivity, part of a larger Facebook research project called ‘ The Thumb is in Charge ’, which examines the wider mobile shift in more detail, highlighting the opportunities, key trends and behavio ral shifts which all businesses need to be aware of to best respond to rising consumer demand.
qoppi / Shutterstock.com Due to the growing prevalence of ad blocking software , big tech companies such as Facebook and Apple are trying to get publishers to use their proprietary publishing tools , like Instant Articles and Apple News , which don't allow ad blocking software. Because media...
Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don’t want to miss an opportunity to engage the consumer market, you need a smart strategy. That’s why you need to avoid making these five critical mistakes when it comes marketing your mobile app.