If mobile video is the new black when it comes to advertising, then according to this eMarketer study , the future is blacker than ever. More people than ever are watching video on their phones or mobile devices: in 2015, adults in the US will spend an average of 39 minutes per day watching video on their phones and tablets, which is more than half the average amount of time spent per day on digital content. But while the numbers are slightly staggering, a lack of coherence is keeping advertisers from charging full force ahead and catching up with desktop video ad spend.
IAB’s Millennial Media took a look at comScore data and put together this infographic. 45 % of those millennial dads and 37% of all make mobile purchases, with a larger amount of money: over half of mobile dads have an income of over $75,000, about a third higher than the average mobile income. Dads are 2x more likely to spend upwards of $500 on a mobile purchase, and millennial dads are 3x as likely.
What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course.
Part of the 40/40/20 rule of direct marketing is knowing who your audience is and being able to target that audience with your direct marketing. This will save you a lot of money and increase your return on investment. Building your own list can be tedious and unscientific at best, and it’s easy to get scammed by online companies selling dirty lists full of false leads that cost you a lot of money.
The world of mobile marketing and commerce saw a number of important achievements in 2014. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global desktop marketing. 2014 also gave birth to multiple new mobile technologies, including the Apple Watch and Apple Pay. With so many achievements last year, it is now important to look forward at the mobile marketing trends that are likely to shape 2015.
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. Among the most important steps you can take to generate leads with mobile marketing is to ensure that you have a website with responsive design, which will allow your website to be formatted properly across all devices.
Chances are good that you have a brand presence in social media. Maybe you’re not in every network, but you’re probably active on Facebook, Twitter or LinlkedIn. But let’s face it: not every company is capable of doing social media right, and there is no guarantee that your ROI will be high enough to keep a high level of activity going. If you’re wondering whether something out there could successfully replace your branded social media accounts, take a look at Taco Bell’s example
Technology has had a fantastic year, and 2015 is set to be another one - in particular for the mighty smartphone and mobile marketing. Here are 10 incredible stats showcasing the amazing growth and importance of the smartphone and mobile marketing.
When it comes to digital marketing strategies for 2015, the web is full of “What to expect” “Predictions” and “What Next?” It is interesting to read so many different perspectives. One common prediction across all articles is “Mobile Marketing.” Here is a list of some basic yet most important mobile marketing strategies to embrace in 2015.