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mobile marketing

April 18, 2016
According to a recent poll of U.S. small businesses, only 52% of respondents confirmed their website was mobile optimized. This, despite the rise in mobile activity, particularly online shopping and purchase research.
Note to the Nearly Half of all US Small Businesses Still Not Mobile Optimized: Get Crackin' | Social Media Today
March 24, 2016
Presently, there are 560 million mobile coupon users, and t hat figure will more than double by 2019. Here are some tips on how to leverage this growing trend.
How to Leverage the Insatiable Consumer Appetite for Mobile Coupons | Social Media Today
February 15, 2016
According to Wasp Barcode’s Small Business Report, 43% of small businesses say improving customer experience and retention is their top strategy for revenue growth. When customer experience is a priority, mobile must be too – and here’s why.
January 13, 2016
With mobile now becoming an essential consideration for all marketing campaigns, it's also never been more important for brands to think outside the box and devise more innovative ways for reaching their customer base and keeping them engaged.
Innovative Ways to Keep Your Mobile Marketing Customers Engaged | Social Media Today
December 16, 2015
As we head into the final stretch before Christmas, Facebook’s released a new infographic summarizing their latest research into mobile shopping trends, including the ‘why’ and ‘how’ of the users most likely to make purchases via mobile.
Millennials, Moms and Multicultural Shoppers Drive Majority of Mobile Transactions [Infographic] | Social Media Today
November 20, 2015
How can I increase mobile basket sizes? Should I invest in an m-site or an app? What should I expect in the future in terms of m-commerce? Facebook attempts to answer these questions and more with new data insights.
Facebook Urges Marketers to Look Beyond Base Numbers to Better Understand Mobile Trends | Social Media Today
November 14, 2015
MDG Advertising has created a new infographic which looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.
Digital Advertising Budgets 2016: 4 Trends You Need To Know [Infographic] | Social Media Today
November 13, 2015
Up until recently, the desktop experience was the primary focus for marketers, but in 2016, mobile strategy will play a critical role in the success of a growing number of brand campaigns. If you're not convinced, take a look at these 8 mobile marketing statistics.
Mobile Marketing
November 05, 2015
We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.
14 Jaw-Dropping Mobile Marketing Stats [Infographic] | Social Media Today
November 03, 2015
With the festive season fast approaching, marketers are busy finalizing their plans and establishing where they need to be to reach their audiences and maximize their messaging. To help with this, Facebook has released new data on the Australian market and how Australians use Facebook over the Christmas period.
Facebook Highlights Festive Season Opportunities in the Australian Market [Report] | Social Media Today