Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud based business models are becoming a hotter trend in digital marketing networks.
Mobile reading is still a developing concept, and you can overtake your competitors by putting yourself into your customers’ shoes as much as possible. If you’re ready to enter the mobile app market, then you have to think about how to adjust your content in terms of the mobile reading experience.
More Americans are using smartphones. As adoption reaches full market saturation, the analyst focus continues to shift toward software apps.
Few industries have been more impacted by the ever-increasing adoption rates of mobile devices as the travel and hospitality industry. I mean, think about it: smartphones are particularly useful when you are on the move, and with the growing last-minute trend in travel bookings, it’s not uncommon to see people research for their accommodation on the same day of travel.
Marketing tactics have changed over the years. The technological advancements that our society has made have allowed for new tactics. This is where mobile marketing comes into play.
Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.
Most people have a mobile device nowadays. They carry phones, tablets, and e-readers everywhere with them and are constantly checking their email and social sites. This huge phase of mobile users is an incredible opportunity for marketers. Making copy for mobile marketing is integral.
In February of 2014, more Americans accessed the Internet through mobile smart devices than they did through conventional computers. This is the very first time that this has happened. Up until this year, mobile internet use has always been something of a secondary concern for marketers.
The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the decision-making process.
The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps.