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mobile marketing

November 20, 2015
How can I increase mobile basket sizes? Should I invest in an m-site or an app? What should I expect in the future in terms of m-commerce? Facebook attempts to answer these questions and more with new data insights.
Facebook Urges Marketers to Look Beyond Base Numbers to Better Understand Mobile Trends | Social Media Today
November 14, 2015
MDG Advertising has created a new infographic which looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.
Digital Advertising Budgets 2016: 4 Trends You Need To Know [Infographic] | Social Media Today
November 13, 2015
Up until recently, the desktop experience was the primary focus for marketers, but in 2016, mobile strategy will play a critical role in the success of a growing number of brand campaigns. If you're not convinced, take a look at these 8 mobile marketing statistics.
Mobile Marketing
November 05, 2015
We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.
14 Jaw-Dropping Mobile Marketing Stats [Infographic] | Social Media Today
November 03, 2015
With the festive season fast approaching, marketers are busy finalizing their plans and establishing where they need to be to reach their audiences and maximize their messaging. To help with this, Facebook has released new data on the Australian market and how Australians use Facebook over the Christmas period.
Facebook Highlights Festive Season Opportunities in the Australian Market [Report] | Social Media Today
October 28, 2015
Facebook’s released a new blog post which examines the rising importance of mobile connectivity, part of a larger Facebook research project called ‘ The Thumb is in Charge ’, which examines the wider mobile shift in more detail, highlighting the opportunities, key trends and behavio ral shifts which all businesses need to be aware of to best respond to rising consumer demand.
‘It’s all in the Thumbs’ – Facebook’s New Research into the Rise of Mobile Commerce | Social Media Today
October 08, 2015
qoppi / Due to the growing prevalence of ad blocking software , big tech companies such as Facebook and Apple are trying to get publishers to use their proprietary publishing tools , like Instant Articles and Apple News , which don't allow ad blocking software. Because media...
google publishing
October 02, 2015
Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don’t want to miss an opportunity to engage the consumer market, you need a smart strategy. That’s why you need to avoid making these five critical mistakes when it comes marketing your mobile app.
September 27, 2015
This post discusses the increasing number of users who are deploying ad blocking software and what that means for both businesses and consumers.
Will Ad-Blocking Software Destroy Mobile Advertising
September 17, 2015
Feeling addicted to your phone? Don’t worry: there’s an app for that. Well, not if you’re technically “addicted.” But if you have a dependency, look no further than Talkspace, an app with over 200 therapists on the roster serving text-based therapy. You'll have 24/7 access to your therapist for $100 per month--on your smartphone.
Talkspace text based therapy app