October 8th, 12pm ET: Breaking Social Out of Its Silo
Learn why integrated social is the only way to go. Join us for a free #SMTlive webinar.

mobile marketing

October 02, 2015
Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don’t want to miss an opportunity to engage the consumer market, you need a smart strategy. That’s why you need to avoid making these five critical mistakes when it comes marketing your mobile app.
September 27, 2015
This post discusses the increasing number of users who are deploying ad blocking software and what that means for both businesses and consumers.
Will Ad-Blocking Software Destroy Mobile Advertising
September 17, 2015
Feeling addicted to your phone? Don’t worry: there’s an app for that. Well, not if you’re technically “addicted.” But if you have a dependency, look no further than Talkspace, an app with over 200 therapists on the roster serving text-based therapy. You'll have 24/7 access to your therapist for $100 per month--on your smartphone.
Talkspace text based therapy app
September 16, 2015
In one episode during the last season of Keeping Up With The Kardashians , Kim asks Khloe and Kourtney to sign off on using their likenesses in her wildly successful app, Kim Kardashian: Hollywood . The app, which made over $74 million last year, mirrors Kim’s own life, and incorporating the whole...
Kim Kardashian Jenner Apps
August 21, 2015
Mobile today seems to be similar to how social media was about five years ago - brands realize they should probably be using it, but aren’t quite sure how to get started. As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them.
How Marketers Are Using Mobile [Infographic] | Social Media Today
August 09, 2015
For years we've been told that mobile is the next big thing, but how does mobile really stack up to desktop here in 2015? Check out this infographic that details mobile usage statistics for 2015.
Mobile marketing
August 04, 2015
Can you really make assumptions about which age demographics are using which devices? Maybe, but maybe not. Millennials have changed the tide of mobile marketing, but that doesn’t mean it’s the only place they go to make purchases. And while the older generations aren’t as quick to hit “buy” on their smartphone, they aren’t all sitting in front of desktops, either.
July 29, 2015
What’s the first thing you do every morning when you wake up? For many of us, it’s checking- in with our social media networks, as evidenced by new data from mobile ad platform Opera Mediaworks .
Social Media Apps the Most Commonly Checked “First App of the Day” - Report | Social Media Today
July 21, 2015
Mobile apps matter, even when they aren’t a company’s major channel to their users. Mobile apps’ functionality is increasing. They are taking on a greater importance in the connection between many businesses and their target audiences. To maximize the investment in mobile apps, app marketers need to proactively implement marketing-related features that can impact their app’s performance.
July 03, 2015
Which viewing experience holds more of your attention – consuming content on your mobile or seeing it on a big screen TV? You’d expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of overall attention, positive emotion and engagement.
Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV | Social Media Today