How do you turn an irreverent, almost superhero with a reputation for vulgar language and questionable actions into a box office success? With an aggressive, guerilla-style social media marketing campaign of course.
Bu zz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings - generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype mac hine. In this sense, social media is the perfect vehicle for such amplification – social is, after all, the greatest word-of mouth engine we’ve ever had access to.
The Oscars (a.k.a. the Academy Awards) are coming on Sunday. Like most of you, I have my favorites and I'll be watching intently to see if any, or even all of them will bring home the statue. Of course, there are no shortage of predictions being bandied about. It's fun to predict the winners, right...
Facebook has made sections available worldwide, enabling all users to express themselves and share their interests in app-specific boxes on the timeline. Many apps have already taken advantage of the new feature, integrating with sections to provide users with a new way to interact and engage with games, music, movies and much else besides.
As social media continues to grow and challenges the way we think about connecting—movies and the film industry will be equally challenged to not just promote their movies, but make them an engaging experience inside the theater and out.