The most frequent question I receive from business entrepreneurs and corporate companies wanting to create brand awareness via the internet is, “What social media platform would be best for our company?” Think of social media as a gateway to great community and customer relations. Unfortunately, the tricky part of social media is that each platform has its own unique benefits and shortfalls.
With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. From their cell phone to the desktop to an in store visit, we are entering an omni-channel world, where consumers seek an omni-channel experience.
The multi-channel mix is a lot like snowflakes. No two multi-channel marketing efforts are exactly alike. While multi-channel campaigns have many of the same elements, they are often executed slightly differently as different companies weight the mix and channel utilization in different ways.