Recent Posts

Native Ad Spending to Soar in 2015

philcohen4
There are many different types of native ads, and two of the most common ones are search advertising as well as content marketing, the latter being particularly useful for businesses who are trying to increase their brand awareness, to diversify their target market as well as to boost their revenue. Sponsor-funded content is often placed alongside editorial content, with the specific purpose of reaching the target audience.
Native Ad Spending to Soar in 2015

Damn It, Native Advertising, Grow Up Already

chadpollitt
What’s one of the biggest complaints you hear about native advertising, and content discovery specifically? The raunchy images and click-bait headlines, right? It almost seems like they’re targeting the 13-year-old version of me sometimes. This is one reason many brands and content marketers have not adopted content discovery as a promotion channel.
Damn It, Native Advertising, Grow Up Already

When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

mj@socialmediatoday.com
At the Social Shake-Up, Mike Federle, the COO of Forbes; Carl Lavin, the homepage editor of CNN Digital; and Mary Ellen Egan, the Senior Content Director at Social Media Today, tackled how journalism and publishing are evolving in a panel titled “When Your Customers Become Your Contributors: Brand Journalism Meets Traditional.” To kick off the panel, Simon asked, “In the social age where anyone can publish anything, anywhere, any time, what is a media brand? Is it a platform, is it a publisher?”
When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

Changing Landscape of Paid Social Media Ads

MadhurimaGupta
In the past few years, the scenario of paid advertisement has undergone dramatic changes. The traditional ads which was intrusive in nature, are replaced by ads that blends naturally with the other posts on the sites.
Changing Landscape of Paid Social Media Ads

Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Simon Pearce
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver’s claims were justified, as well as the challenges and opportunities that native advertising presents to media brands and advertisers alike.
Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Should Brands Standardize Native Advertising?

STMKent
Publishing giant Conde Nast is hoping to set a standard for native advertising across its properties. AdAge reports that the company distributed a 4000-word document that tells editors and publishers how to handle native advertising. Conde Nast wants to avoid conflicts, address legal concerns and establish how the company’s properties will handle consumer data.
Should Brands Standardize Native Advertising?

A Closer Look at Native Advertising

cabraham
Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.
A Closer Look at Native Advertising

The Rise of Brands as Media Companies

danielnewmanUV
It’s the latest craze, the emerging brand sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn’t feel “Salesy.” Visit sites like Forbes or Inc. and find brand sponsored content from global companies.
The Rise of Brands as Media Companies

How Native Advertising is Going to Change Marketing in 2014 [VIDEO]

David Amerland
Marketing is in transition. Banner ads don’t work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money. Yet somehow product information still needs to “get out there”, and brands still need to connect with their audience.
How Native Advertising is Going to Change Marketing in 2014 [VIDEO]

Native Advertising's Growing Pains

Alex Baker
If native ads are to endure long enough to become more than just the latest marketing craze to come and go, brands, marketers and publishers alike will need to adapt certain principles as guidelines in terms of how they execute their native ad content going forward.
Native Advertising's Growing Pains