Recent Posts

Paris Fashion Week Lives in Social Media

Localspeak
Paris Fashion Week may have taken place on the catwalks in Paris temples of fashion, but it truly lives in social media, in any language. Perhaps the biggest fashion revolution today is the greater transparency we’re witnessing in the industry, inviting outliers into the clan.
Paris Fashion Week Lives in Social Media

High Stakes in Back-to-School Shopping Race

Localspeak
The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school starts. Budget-conscious family shopping behavior is also reflected in the NRF’s data, which shows a 20% increase in delayed shopping over last year.
High Stakes in Back-to-School Shopping Race

Social Movie Tracker: Lucy Slays Hercules in the Social Amphitheater

Localspeak
Undoubtedly, Besson’s techno sci-fi metaphysical Lucy will entertain global audiences and probably cause some neuroscientists to quake. But, as the box office shows, popular sentiment is definitively more aligned with the ethereal Lucy and galactic Guardians themes than a mere mortal named Hercules.
Social Movie Tracker: Lucy Slays Hercules in the Social Amphitheater

The New Social Corporate Culture: Listen. Engage. Respond. Act.

Localspeak
Today the price for brand consumer loyalty has a new paradigm that not only requires constant and immediate engagement with stakeholders and consumers, but the implicit expectation of response and action 24/7 as well.
The New Social Corporate Culture: Listen. Engage. Respond. Act.

Healthy Social Media Races for a Win at the 2012 Olympics

Localspeak
Brand sponsorships for the 2012 Summer Olympics in London round up some of the usual suspects, including Coca-Cola and McDonald’s. But the story unfolding today lies in the power VOC wields in the game of social media, now challenging corporate policy and impacting change in the interest of public health.
Healthy Social Media Races for a Win at the 2012 Olympics

Condom Makers Suit Up for War on Social Media

Localspeak
America’s prophylactic warrior is waging battle on a new marketing turf—social media. And as they say, to the victor goes the spoils—so what’s at stake for the mighty Trojan brand’s continued dominance in the U.S.
Condom Makers Suit Up for War on Social Media

Ford keeping its eyes on the social media road.

Localspeak
Just two days prior to Facebook’s IPO, peculiar as the timing appeared, General Motors (GM) announced it would be pulling its $10 million advertising from the social networking behemoth (approximately 5% of Facebook adjusted 2012 revenues), with automaker marketers arguing GM wasn’t seeing the ROI reflected in vehicle sales. The kerfuffle surrounding GM’s announcement resulted in a single day spike May 16th in GM social media conversations, according to NetBase analytics.
Ford keeping its eyes on the social media road.

The Scent of Social Media: NY Yankees Fragrance

Localspeak
While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system...
The Scent of Social Media:  NY Yankees Fragrance

Social Rebound: WeightWatchers® Tip-Off Foul

Localspeak
Based on early social listening about the full drag campaign, Barkley isn’t completely out of bounds. Even if the lip gloss and eye makeup throw men off, the NBA star flirtatiously re-assures them all with the humorous line: “But my eyes are pure guys.”
Social Rebound: WeightWatchers® Tip-Off Foul

The Social Aftertaste of Jack-in-the-Box’s Bacon Shake

Localspeak
Despite the promotion of Jack in the Box’s Bacon Shake, the beverage has not yet reached cult status. A limited edition offer as part of the brand’s Super Bowl launch of the somewhat strange Marry Bacon campaign, Bacon Shake might attract more than just this year’s bacon-crazed “foodies,” but there is a caveat: It is not listed on the menu. As if intended to be some sort of clandestine offer, the beverage must be ordered by request by “those in the know.” (Maybe there’s a secret handshake?)
 The Social Aftertaste of Jack-in-the-Box’s Bacon Shake