Recent Posts

Wearables Ascending: Decoded Fashion NYC Summit

Localspeak
While it’s premature to predict what form the first fashion tech wearables mass market will take, there is consensus among the fashion cognoscenti: Form trumps functionality. Speakers at last month’sDecoded Fashion NYC Global Summit on Wearables and Retail Innovation in New York offered a glimpse of the future.
Wearables Ascending: Decoded Fashion NYC Summit

Spooking Halloween Social Media Data

Localspeak
This Halloween I decided to trick or treat social media data for some lighter side story leads. So, what did my data dig unearth? Predictably, given the heavy seasonal marketing of confections and junk food industries, I learned that sugary candy treats trump costume themes in the Halloween convo by a ration of 3 to 1 for all theme mentions.
Spooking Halloween Social Media Data

Paris Fashion Week Lives in Social Media

Localspeak
Paris Fashion Week may have taken place on the catwalks in Paris temples of fashion, but it truly lives in social media, in any language. Perhaps the biggest fashion revolution today is the greater transparency we’re witnessing in the industry, inviting outliers into the clan.
Paris Fashion Week Lives in Social Media

High Stakes in Back-to-School Shopping Race

Localspeak
The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school starts. Budget-conscious family shopping behavior is also reflected in the NRF’s data, which shows a 20% increase in delayed shopping over last year.
High Stakes in Back-to-School Shopping Race

Social Movie Tracker: Lucy Slays Hercules in the Social Amphitheater

Localspeak
Undoubtedly, Besson’s techno sci-fi metaphysical Lucy will entertain global audiences and probably cause some neuroscientists to quake. But, as the box office shows, popular sentiment is definitively more aligned with the ethereal Lucy and galactic Guardians themes than a mere mortal named Hercules.
Social Movie Tracker: Lucy Slays Hercules in the Social Amphitheater

The New Social Corporate Culture: Listen. Engage. Respond. Act.

Localspeak
Today the price for brand consumer loyalty has a new paradigm that not only requires constant and immediate engagement with stakeholders and consumers, but the implicit expectation of response and action 24/7 as well.
The New Social Corporate Culture: Listen. Engage. Respond. Act.

Healthy Social Media Races for a Win at the 2012 Olympics

Localspeak
Brand sponsorships for the 2012 Summer Olympics in London round up some of the usual suspects, including Coca-Cola and McDonald’s. But the story unfolding today lies in the power VOC wields in the game of social media, now challenging corporate policy and impacting change in the interest of public health.
Healthy Social Media Races for a Win at the 2012 Olympics

Condom Makers Suit Up for War on Social Media

Localspeak
America’s prophylactic warrior is waging battle on a new marketing turf—social media. And as they say, to the victor goes the spoils—so what’s at stake for the mighty Trojan brand’s continued dominance in the U.S.
Condom Makers Suit Up for War on Social Media

Ford keeping its eyes on the social media road.

Localspeak
Just two days prior to Facebook’s IPO, peculiar as the timing appeared, General Motors (GM) announced it would be pulling its $10 million advertising from the social networking behemoth (approximately 5% of Facebook adjusted 2012 revenues), with automaker marketers arguing GM wasn’t seeing the ROI reflected in vehicle sales. The kerfuffle surrounding GM’s announcement resulted in a single day spike May 16th in GM social media conversations, according to NetBase analytics.
Ford keeping its eyes on the social media road.

The Scent of Social Media: NY Yankees Fragrance

Localspeak
While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system...
The Scent of Social Media:  NY Yankees Fragrance