You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
A little over 25 years ago , my mentor who was a decade older than me, philosophized that with every passing decade, things would get easier for women in the future within the business marketplace. The challenges I faced climbing the proverbial corporate ladder were nothing compared to the obstacles she had faced. Although I remember thinking that regardless of the "degree of hardship" that women over the years faced, hardship is still hardship. Less pain, still implies pain.
You should start networking . Before my manager offered that advice, my networking endeavors were non-existent both inside and outside my current employment. I set up a twitter account. Sent out a #myfirsttweet message, and then promptly forgot about it. At work I sat at my desk, talked with the co-workers who sat directly next to me, and didn’t even bother to introduce myself to anyone.
There is another system that is picking up notoriety on the web and it is called online networking enhancement. Social networking streamlining or SMO includes strategies for getting attention through online groups, online networking and sites.
In practice, we can divide people who attempt to build networking relationships into four distinct types: the Loner (little or no networking), the Socializer, the User, and the Relationship Builder. Although a salesperson’s aim is to become the fourth option, the “Relationship Builder,” let’s briefly look at each of these types in turn.
The secret to successfully building a professional network online is to try and fight that tendency to be impersonal. Instead of selfishly trying to promote your brand or make connections, the key to effective networking is being generous. This post will highlight a few ways that you can combine effective content with a generous attitude to expand and enhance your professional network.
By consistently providing value and establishing yourself as an expert, you will be able to get in front of the key decision makers you need to connect with in your target market. This is a long term strategy that requires you to commit to consistency and quality, to see results. You may also need to start creating your own content, if you aren’t already, to have the greatest success.
Successful personal branding and job search requires both social media and physical networking. This blog post offers 13 connection strategies for the convergence of these networking efforts when using LinkedIn.
With social media is that there are so many things to measure – the number of people that read your blog post, the number of comments you get, the Likes a Facebook photo received, your followers on Twitter. Social media is not short of numbers and metrics. The challenge is that just because something can be measured does not make it important.
This past week, I had a prominent CEO from an up-and-coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him.