Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Do you want to earn the respect and affection of your online network of peers, influencers, and prospects? Do you want to build your digital influence the right way?
When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends. Drowned by the cacophony of voices, I gradually felt guilty if I missed the updates and conversations from my first friends.
It seems like these basics of networking should be easy, but in truth they aren’t, because they require people to do something that doesn’t come naturally to them: Think of the needs of other people and put those needs first. The reason this is so hard is that humans are a self-involved species.
I find that most people lose perspective and often get disconnected from a grander strategy because they get buried in the weeds. Always take a step back and ask yourself what contribution you’re making and how it fits into the grander picture.
“LinkedIn is one of the most important social networks for new business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.” So, you need to be on there. What should your strategy be?
The social web is an amazing opportunity to create small interactions that lead to larger engagements — meaningful relationships and business opportunity. Turning online connections to offline relationships transforms weak links into strong bonds.
LinkedIn is raising its social media game by improving its design and user experience. Now you get some analytics, better support for user interaction and a UI that's easier on the eyes.
There are plenty of rules to apply when building your personal brand with LinkedIn. These are the top 10 rules we share with our audiences. They are ones you should take extremely seriously if you want your personal branding campaign to be a success.
It’s a little like Facebook’s version of the Easter egg extra you can find in a DVD of one of your favorite movies. Only instead of getting inside director’s jokes that you might not have known otherwise, these features are here to make the experience of having a profile on Facebook one you can customize deeper while still protecting the privacy of.
Trolling for customers online is very comfortable and often leads to the identification of a prospect followed by a live meeting for coffee. Using Twitter to identify prospect, see how they behave online, and then engage with them, can be an incredibly efficient use of your networking time.