You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Since Facebook nearly killed organic reach more than a year ago, you might have stepped up your company’s or your clients’ Facebook Advertising game, and rightfully so. Now, just a few days ago Facebook announced updated controls for the News Feed. As a consumer, I’m loving this update, but as a marketer, I’m taking a closer look at my social media strategy for Facebook and continue to be challenged by the Internet giant (not like that’s a bad thing). Find out what the ‘See it First Update’ is all about and what it means for your business.
Reports of the newsfeedocalypse have been greatly exaggerated. Publishers have once again reacted with fear and panic to recent announcements about Facebook algorithm changes and an initiative dubbed Instant Articles, whereby content from premium publishers is embedded in the newsfeed itself.
The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed.
Online marketers everywhere are buzzing about the decline in organic Facebook reach for brand pages caused by the updates made to the news feed algorithm over the last few months. Many of these marketers and business owners are upset about the implications on their reach. However, there is no need to panic.
Following on from the introduction of hashtags to the site in June, Facebook is experimenting with a new feature, similar to Twitter’s ‘what’s trending’, which lists, alongside the News Feed, popular topics being discussed on the site in real-time.
Facebook is testing two types of new links in the news feed: one with larger photos and another with icons denoting the link source. The social media giant has also given groups their own separate box on the newly designed timeline, taking full advantage of the recent news feed redesign.
"Facebook is understandably reluctant to share the magic formula behind Edgerank, but there are sites that claim to enable you to check your Edgerank. According to Edgerank Checker, you ought to be aiming for a score of 14+ to be above average. Obviously, the way to enhance your score is to post more frequently and interact regularly with your fans."