Good work doesn’t exist in a vacuum. In order to make a meaningful impact, nonprofits and purpose-driven organizations must engage with an ever-changing world. And they must take great care as they do.
Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other - brands need to interact with customers on a human level while acknowledging that they're really not people. One way around this is to act with sponteneity.
For one week every year, marketers turn into predators, and this year might be the most dangerous yet. I’m talking about Discovery Channel’s Shark Week, which was moved up a month this year, likely in an effort to garner more advertising attention by shifting out of the doldrums of vacation-laden...
Some people call it newsjacking. I prefer to call it timely content. The three biggest issues holding most marketers back from mastering content marketing are budget, time, and creativity. Using current events can provide built-in interest, audience, and ideas that will save time and money, while making your campaign more successful.
A lot has been made of Oreos' now famous 'Dunk in the Dark' tweet from the 2013 Superbowl. It's considered a shining example of real-time marketing, a stroke of genius only made possible by perfect co-ordination and timing. But was it really a runaway success?
There is one thing that Google and its assorted trawling bots love, and that is fresh content. But often, creating bespoke, singular content is an expensive process. So how do you get the most out of new content? This post will identify new content opportunities from old or existing content.