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July 08, 2015
For one week every year, marketers turn into predators, and this year might be the most dangerous yet. I’m talking about Discovery Channel’s Shark Week, which was moved up a month this year, likely in an effort to garner more advertising attention by shifting out of the doldrums of vacation-laden...
Brands Take a Bite out of Shark Week
February 16, 2015
Some people call it newsjacking. I prefer to call it timely content. The three biggest issues holding most marketers back from mastering content marketing are budget, time, and creativity. Using current events can provide built-in interest, audience, and ideas that will save time and money, while making your campaign more successful.
January 30, 2015
Most trending hashtags are about news or celebrities. They relate to subjects that interest thousands or millions of people. Making your hashtag trend needs a lot of planning.
January 28, 2015
A lot has been made of Oreos' now famous 'Dunk in the Dark' tweet from the 2013 Superbowl. It's considered a shining example of real-time marketing, a stroke of genius only made possible by perfect co-ordination and timing. But was it really a runaway success?
October 21, 2014
There is one thing that Google and its assorted trawling bots love, and that is fresh content. But often, creating bespoke, singular content is an expensive process. So how do you get the most out of new content? This post will identify new content opportunities from old or existing content.
August 19, 2014
The death of Robin Williams has been mentioned on all kinds of social media outlets - some more respectfully than others. Here are a few tips you should consider if you plan to discuss a celebrity's death on your social media pages.
July 23, 2014
Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”? If your company is carrying out one or more of the following tactics, you might want to reassess your strategy or start preparing for a social media fallout.
July 16, 2014
It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares. A great example is the foray of brands that have hijacked the FIFA World Cup of Soccer. Here are five events that are bound to trend in the back half of 2014. Start thinking about how you can adapt the components of these events to the challenges your customers (or followers) face on a daily basis.
July 14, 2014
So now that the 2014 FIFA World Cup™ has come to an end, now what? Do you have to wait to ride the content marketing coattails of the next major international event? If you look at a majority of brands using content marketing successfully, you will see that they pay attention to everyday consumer conversations and regularly engage with their own style in a way that resonates with their audience and highlights their offerings.
March 27, 2014
One of the first tricks I learned from the best bloggers on the web is how to do a newsjack. A newsjack is a technique used by marketers that leverages a popular news item towards your marketing goals. The key to his definition of a newsjack is speed and judgment. A timely post can help insert your blog into the news stream.