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The death of Robin Williams has been mentioned on all kinds of social media outlets - some more respectfully than others. Here are a few tips you should consider if you plan to discuss a celebrity's death on your social media pages.
Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”? If your company is carrying out one or more of the following tactics, you might want to reassess your strategy or start preparing for a social media fallout.
It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares. A great example is the foray of brands that have hijacked the FIFA World Cup of Soccer. Here are five events that are bound to trend in the back half of 2014. Start thinking about how you can adapt the components of these events to the challenges your customers (or followers) face on a daily basis.
So now that the 2014 FIFA World Cup™ has come to an end, now what? Do you have to wait to ride the content marketing coattails of the next major international event? If you look at a majority of brands using content marketing successfully, you will see that they pay attention to everyday consumer conversations and regularly engage with their own style in a way that resonates with their audience and highlights their offerings.
One of the first tricks I learned from the best bloggers on the web is how to do a newsjack. A newsjack is a technique used by marketers that leverages a popular news item towards your marketing goals. The key to his definition of a newsjack is speed and judgment. A timely post can help insert your blog into the news stream.
Done right, topical tweets can achieve massive reach and coverage. Done wrong, your reputation can suffer a beat-down. With the Superbowl approaching, and hands hovering above keyboards, waiting to produce the next ‘Dunk in the Dark’ moment, it’s worth considering a few tips before you go rolling the dice.
With any big event, especially one with great potential for memorable moments, comes a fantastic opportunity for social media mavens and small business marketers. Newsjacking is the practice of identifying a trending topic and quickly incorporating it into a marketing communication in a clever way. Why?
Some people argue that by concentrating more on content marketing, we risk dragging ourselves one step further toward becoming a content mill. The fact is you simply cannot make your brand flourish in the virtual world dominated by Google without getting yourself involved in the content marketing process.
What happens when historic events and fundraising collide? See how Gonzaga University parlayed a number one ranking in basketball into a social media newsjacking opportunity to raise money.
Newsjacking is when you have an opportunity to blog about a current news event and add your own perspective. If you have an opportunity to work this technique into your content marketing strategy, it can be extremely effective at creating traffic and interest in your brand.