This won’t be the first time you’ve heard this: video is the future of marketing. Globally, 80% of all Internet traffic in 2019 will be video. Using the word, “video,” in an email subject line can boost click-through rates by 65%.
How can non-profits make best use of Facebook to boost their causes? This post looks at one non-profit group that's seen great success on The Social Network - raising more than $250,000 through Facebook alone.
The low-down on six non profits doing incredible things thanks to their success with online community. Their donors, supporters, volunteers, and activists are moving, shaking, connecting and making it happen thanks to these rich and vibrant communities.
Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. Why the huge gap? To help shed some light on this, I called Marc Pitman, an expert on fundraising.
Almost a year ago, Allison Fine and I finished a reflection paper on the lessons learned from the first America's Giving Challenge from the Case Foundation. This year, we are experimenting with incorporating social media techniques as part of the evaluation process for the second America's Giving...