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non profits

June 15, 2017
Need some concrete advice about how to budget for digital marketing? Wonder how much other organizations spend? We've got answers for you.
December 27, 2016
Change is inevitable as tomorrow. Rather than predict the future, we took some time to look ahead and consider how best to prepare for the next year.
December 15, 2016
If you offer a solution, people with the corresponding problem will use it, right? Unfortunately, nonprofits and purpose-driven organizations are finding that is not always true.
June 17, 2016
The basic structure of nonprofits - member- based, donation- backed, humanitarian- focused - provides a unique opportunity to put social media to good use.
3 Ways Nonprofits Can Use Social Media to Their Advantage | Social Media Today
June 07, 2016
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Stacey Jaffe , their Managing Director of Social Media and Paid Ads at Teach For America.
April 19, 2016
This won’t be the first time you’ve heard this: video is the future of marketing. Globally, 80% of all Internet traffic in 2019 will be video. Using the word, “video,” in an email subject line can boost click-through rates by 65%.
March 14, 2016
How can non-profits make best use of Facebook to boost their causes? This post looks at one non-profit group that's seen great success on The Social Network - raising more than $250,000 through Facebook alone.
How to Raise Money With Facebook – One Organization’s Success Story | Social Media Today
August 13, 2014
The low-down on six non profits doing incredible things thanks to their success with online community. Their donors, supporters, volunteers, and activists are moving, shaking, connecting and making it happen thanks to these rich and vibrant communities.
March 10, 2013
Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. Why the huge gap? To help shed some light on this, I called Marc Pitman, an expert on fundraising.
May 12, 2010
Almost a year ago, Allison Fine and I finished a reflection paper on the lessons learned from the first America's Giving Challenge from the Case Foundation. This year, we are experimenting with incorporating social media techniques as part of the evaluation process for the second America's Giving...