Storytelling Gone Wild: The Key to Creating Viral Content: Click here to register for the free webinar.
Join our expert panelists on February 16th at 12pm ET as we explore how to make sure each piece of content you send out has viral potential.

non profits

August 13, 2014
The low-down on six non profits doing incredible things thanks to their success with online community. Their donors, supporters, volunteers, and activists are moving, shaking, connecting and making it happen thanks to these rich and vibrant communities.
March 10, 2013
Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%. Why the huge gap? To help shed some light on this, I called Marc Pitman, an expert on fundraising.
May 12, 2010
Almost a year ago, Allison Fine and I finished a reflection paper on the lessons learned from the first America's Giving Challenge from the Case Foundation. This year, we are experimenting with incorporating social media techniques as part of the evaluation process for the second America's Giving...
March 27, 2009
Image by Although a growing number of non profits are aware of social media and are dabbling in it, there is a clear lack of strategy, according to a new study from Talance, a Boston-area web development firm. The 2009 Massachusetts Non-Profit Social Media Report polled non-profits...
December 25, 2008
Image via Wikipedia Integrating the “social” good into our “social” media discussions. Fifty-plus ways to give to charities this holiday, a list provided by Qui Diaz in a recent guest blog post for Mashable. The blogs readership is mostly tech and social media focused, so the list focuses on...
December 22, 2008
I heard NPR's story about Lotsa Helping Hands in the car on the way home and couldn't get to my laptop fast enough. If you know me in the offline world, you've probably heard me talk about Carepages - an ingenious little social system that helps hospital patients manage communications with loved...